It’s fall, Vancouver! Wow. Time flies. The end of the summer always brings with it that push to reconfigure, re-evaluate, and plan. And that goes for marketing, too! Since 2016 is all about digital marketing (over 80% of marketing is now conducted online!), we can only imagine what 2017 will bring. So let’s chat about fall digital marketing campaign ideas for your Vancouver wellness business!
First of all, here’s a **great graph to show you which digital marketing methods had the best commercial impact earlier this year:
Pretty cool, right? So with all of this information in mind, let’s figure out how to optimize your fall Vancouver wellness business promotions!
Here are the 5 steps to executing a successful digital marketing campaign, including the initial idea, the visualized campaign, the redefined message, the quantified tweaks, and the optimized push:
Initialize Your Idea
This is basically the bones of your campaign. What is the point? What are your goals? Who are you appealing to? Where will you find these people? Once you know the answers to these questions (and others!), you can begin to formulate your ideas for a fall campaign.
Visualize Your Campaign and Get Creative
Turn your idea into a reality. Begin to actually visualize what this campaign will look like. What will it entail? Gather your team, develop a plan, and create ways to put that plan into action. Then do it! Will you employ social media marketing, or content marketing? (Or both?) What will the voice of your message sound like? (Playful? Aggressive? Cautionary?)
These things need to be mindfully thought out at this stage. Once they are, it’s time to put your plan into action.
Define Your Message
Think of your fall digital marketing campaign as an organic being. It’s going to move and change (while still maintaining the original intent behind it!), and that’s a good thing. You may find that one avenue isn’t working as well as another might, and by moving from influencer marketing to mobile marketing, you’re able to define what your message is and how it’s seen.
Quantify and Tweak
This step is all about measurement.
Keep an eye on what’s going on. Respond to messages and questions. Check your analytics, daily. How is your promotion going? Who is your digital marketing campaign actually reaching? Are they who you want it to reach? And is it working? Are you making sales or generating leads?
Is your message being received the way you want it to be received?
At this point in the game, you should know what’s working and what’s not, and then be able to tweak your message so that in lands in the laps of your target demographic.
Optimize and Push–Hard
Once you know that your digital marketing campaign is reaching your target demographic and receiving optimal engagement, now’s the time to really push hard. What does this mean? On Facebook, it could mean increasing your ad budget. It could mean extending your campaign to include wearables and cross-promotion.
When you hit the sweet spot, you’ll know it (if you’re paying attention–and you should be), and you can really get creative and aggressive with how your message expands.
If your Vancouver wellness business needs help with social media management, content creation, event promotion, or your fall digital marketing campaign, contact us! We’d love to help.
**Graph provided by Smart Insights.