If you know and understand that content marketing and social media participation is a must in today’s competitive marketplace, then you’re already light years ahead of those who don’t employ these very necessary methods of modern advertising.
Since Fresh + Fit is in the business of supplying content marketing and social media management to business owners who understandably lack the time it takes to do it themselves, we definitely understand the demand for great content and consistent, relevant social media involvement. But social media can be a bitch—it’s often a one step forward, two steps back kind of monster, and if you don’t understand how it works, your work load will be bigger than necessary.
Now, for those reading this who are thinking that they will just avoid this whole social media thing, wait for it to blow over, then resume traditional advertising, we’re here to tell you that you’ll be waiting a long time. Social media is the new way to spread the word about your business, and guess what?
Free advertising—it just takes time. But you know what? It works, because giving away free information that potential clients and customers are interested in will create an interest in what you and your business have to offer.
If you’re blogging weekly and keeping up with your socials on a daily basis, it eats at least a couple of hours from your day, which is why we provide this service—you should be building your business; not stressing about social media posts. However, if you feel that taking on content marketing and social media is something you want to do yourself, all the power to you, and we want to help.
Here are 5 ways to improve your social media game, so that every minute spent in front of your laptop and smart phone counts:
Be relevant, and be consistent.
Both of the above points are so key. Being relevant means that you are blogging and posting and commenting on information that is related to your business. You want to attract those who may be looking for you, not people who have no interest in what you have to offer.
That’s a major waste of time.
Once you have the relevant thing down, remember to also be consistent. Post often—don’t post once or twice a week, then disappear. If you want your name front and center to those who want to find you, you need to be available to your target audience on a consistent basis.
Interact, don’t just post.
This is important. Simply spamming people’s feeds with random info will get you less likes and comments, not more. People respond to conversations and feedback and interesting commentary. If they like what you have to say, they’ll follow you. Once they follow you, thank them for doing so, and if they post information relevant to your business, follow them back.
Post images, videos, graphs, charts, sound bits, and whatever else you can think of to make your posts stand out. The average consumer lingers on a post for less than 8 seconds. You have a fraction of a minute to make yourself stand out and convince readers to keep reading. Remember that, and your social posts and blogs will automatically be more interesting. People generally like fire words and (non-offensive) colourful language.
It gets their attention.
Do your research.
Read as much as you write, if not more. There are countless articles featuring endless tips, tricks, dos, and don’ts. Take advantage of the free information! It will make your posts better.
Also, don’t retweet or repost anything without scanning it first. Everything you put on the internet represents your brand, and you need to make sure you don’t post anything that could hurt you or your business.
Take advantage of intelligent apps and programs.
We’re talking about HootSuite, Klout, and any other tech-savvy service that can help you post consistently and efficiently. Also, use your smart phone! Make sure your social media accounts are linked to your mobile, and that you check them and post periodically throughout the day. You can add multiple Twitter accounts to your Twitter app, and you can manage Facebook for Business effectively on your iPhone, too.
Lastly, remember that this article might (hopefully!) help you, but other articles will, too. Read, change, evolve, and keep up with what’s going on out there, because if you don’t, you will NOT be on par to those who do. We live in a competitive world, and there are many people willing to go the extra mile and work an extra 2 hours every single day to ensure their bases are covered when it comes to content marketing and social media.
If you absolutely cannot find time, then consider hiring Fresh + Fit. We know what we’re doing, and we offer extremely competitive rates. We help you make it possible to focus on your business, while we focus on your online presence.