Because it’s all about the basics. Right? You need to start somewhere, so here’s a brief outline of why, what, when, and how to get social media working for you and your small business.
The why is easy: because it’s free internet marketing, and the internet today accounts for more sales and revenue for small businesses than ever before. (In fact, to see stats on this statement, contact us for a copy of our e-book on the subject.)
By finding your tribe online and consistently soft-selling your products or services, your reach will be greater, because you’ll be building a community of like-minded people who love what you do.
It’s not necessary to try and build a social media presence on a dozen different platforms. We recommend choosing 2-3. Each business has their own unique vibe and wants and needs, which means your business may thrive on Twitter and Facebook, while another’s may do better on Instagram and Snapchat.
Think about which platform might be better for your small business (what are other similar small businesses doing?), and start with that.
Consistency is the key when it comes to social media. It depends on the platform you’re using:
- Facebook: 1-2 posts per day
- Twitter: 5-10 posts per day (including retweets and comments)
- Instagram: 1-2 posts per day
- Snapchat: unlimited
Most social media platforms have algorithms that identify a business as either marketing responsibly, or spamming their followers. That’s why it’s important to try and deliver good quality information on a consist basis, and not just post for the sake of posting.
Which brings us to:
As with traditional marketing, successful engagement comes from quality over quantity. Everyone is fairly savvy when it comes to brand messages (especially millennials), and it’s obvious when a small business is desperate to reach people versus providing useful insight or information.
Use relevant images, hashtags, and tags to specifically and intentionally place your message where your tribe is hanging out, and keep in mind that the soft sell is where it’s at—gone are the days of hard selling your products and services.
Because everyone has access to everything online, you have to be competitive and smart about how you want to relay information.
So there are the basics! Let us know if you want help with social media management; we offer competitive pricing and a great service—just ask our clients! They’re listed on the bottom of our homepage.
If you’d like to receive a free copy of our e-book on social media marketing, contact us, and we’ll email one to you right away.
Happy social media marketing!