Social Media Strategy for Beginners

If you own a small business, you’re probably making use of social media marketing. Right? But do you have a general (or specific) plan, or do you just wing it and hope for the best?

One of things Fresh + Fit does for our clients is develop language guidelines and a corresponding social media strategy. Essentially, this includes brand-based etiquette for Facebook, Twitter, and Instagram. There are 5 main categories we generally address when it comes to social media strategy: tone, hashtags, tags, images, and frequency of posting.

Since all three of these social media platforms are quite different, we try to create an overall symmetry between them, while staying true to each of their unique benefits:

Facebook Social Media Strategy

Tone: This will be the same for each platform, and will completely depend on your brand’s identity. If your brand is fun, spunky, and upbeat, then this is the tone you set for all your social media posts. If your business is more informative and educational, then the tone set on social media will need to match that vibe.

Hashtags: On Facebook, hashtags should not be used in the main copy. Instead, place all hashtags at the end of your post. Many businesses choose to separate their main post copy and the hashtags by using periods or spacing or both. Facebook is great, because you have no limit (or a very, very high one) to the number of characters you can use in a single post.

So hashtag away!

The reason behind not using hashtags within your main copy, is simply because it makes the copy harder to read, which can dissuade the reader from reading your whole post.

(Which would be too bad, since you took the time to write it. Right?)

Tags: Unlike using hashtags, it’s okay to directly tag people or pages within your post. Facebook tags don’t display the ‘@’ symbol in front of them, so it looks cleaner.

Don’t be afraid to tag more people or pages at the end of your post (along with hashtags), if you didn’t directly reference them within the main copy.

Images: Images are imperative on Facebook. They will come up automatically if you’re using a URL within your post, but if you’re not, add something relevant that catches the eye of your reader. Remember, a picture is worth 1000 words, so choosing the correct photo is an art in of itself.

Frequency of Posting : All platforms are a little different, but 1-2 posts a day (maximum) is what we recommend for Facebook. Although the algorithms change every few months, they’re designed to recognize ‘Facebook spamming’, which is essentially posting on your business page way too frequently.

When Facebook’s algorithm picks this up, it will respond by making your page less visible, not more. It’s Facebook’s way of disciplining businesses who spam their clients.

Moral of the story? 1-2 posts per day, and stay consistent with what you choose.

social media icons

Twitter Social Media Strategy

Tone: As we wrote in regard to Facebook, the tone of your tweets should match your business’ brand model.

Hashtags: The main difference between using hashtags on Twitter as compared to Facebook, is the character limit you are obliged to follow on Twitter. Because you’re limited to 140 characters, hashtags can be used within the main copy of your tweet.

BUT: if you have room to use hashtags at the end of your tweet, then do it. As with Facebook, hashtags can be distracting, and are always better when placed at the end.

Tags: Use within the main copy of your tweet, and add to the end if you’re not directly referencing whomever you’re tagging within the main copy of your tweet.

Images: Although not necessary, images always make for better tweets. People are very visual, and a great image can catch a reader’s eye and compel him to read your tweet—and share it!

Frequency of Posting: With Twitter, feel free to tweet as much as once an hour throughout the day. With our clients, we make sure to schedule at least 3 tweets per day, and then with comments and shares, we typically end the day with around 6-7 tweets.

Here’s the bottom line for your Twitter social media strategy frequency: minimum 3; maximum 12.

Instagram Social Media Strategy

Tone: Ditto for Facebook and Twitter. (See above.)

Hashtags: As with Facebook, it’s best to leave the hashtags at the end of your post, separated by spacing or punctuation—especially because you have an unlimited character count.

Tags: Feel free to tag if relevant within the main copy of your post (and yes, you need a paragraph—don’t post images with no copy), and then you can tag more at the end.

Images: The most important part of Instagram! Images for Instagram are not only required, they need to be good. For this platform, we recommend spending more time on the image than on the actual post copy.

Visitors to your Instagram feed will see the first 6-9 images, so it’s important to make them beautiful and diverse.

It’s also important to your social media strategy that Instagram photos are original and unique.

Frequency of Posting: Instagram posts can go up 1-2 times per day—as with Facebook. If you post more, it will look like spam. (But again, try and stay consistent. Post every day!)

Creating language guidelines and a social media strategy is important for any business. Develop your own, stay true to your brand, and above all? Have some fun!

Call us to talk social media strategy, guys–we have your back on this. To find out which social media platforms might be best for marketing your business, read this article by Forbes.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Marketing Your Wellness Business Authentically

Fact: digital marketing can be overwhelming. As a relatively new way to gain exposure for your small wellness business (I mean, internet marketing is only about a decade new), there aren’t really any guidelines to follow or tried-and-true approaches that work for every business.

There are lots of suggestions, though, and this blog post will offer a few of those. But it’s important to remember that what works for another business may not work for yours, and to get the most bang for your buck, the main suggestion in the blog post is to be authentic.

What does it mean to market your wellness business authentically?

Authentic marketing involves knowing a few things and then actively using that knowledge to gain the most exposure possible, while staying specific to your business and what your business offers.

Here are some ideas:

Know Your Customer

This makes a huge difference to how successful your marketing campaigns go. Ask yourself these questions:

  • How would you describe your wellness business in 5 words?
  • Are you’re a B2C (business to consumer) business, or a B2B (business to business) business?
  • Who is looking for what your business provides?
  • Where can you find these people or businesses? (Is your target demographic more likely to hang out on Instagram or LinkedIn?)
  • Are you accessible to them in those places?

Be Unique

Now that you’ve answered the questions above, you should have a pretty clear idea of who you’re targeting and where they’re hanging out. This is vital knowledge!

But now you must do two more things:

  • Find your competition.
  • Be different than them.

It’s okay to borrow marketing tactics, and it’s totally cool to emulate practices that other businesses do that you deem successful, but in the end, the way you market your business should be unique.

If your wellness business is just like the other guys, it’ll blend in and be competing against other companies who already might have a good client base.

Be different.

Have Fun

Having fun is maybe the very best piece of advice we can give you when it comes to authentically marketing your wellness business. People are drawn to those who take life lightly and have fun doing what they love to do—and honestly? If you don’t have major passion for what your business is offering, no one else will, either.

So get excited, and show people you’re pumped to do what you do—happiness is infectious, and people that are happy attract more customers and do more business.

 Reinvent the Wheel

You’ve heard the adage “don’t reinvent the wheel”, right? Well, we’re here to tell you that reinvention is necessary when it comes to creating a thriving small business. If you want to market authentically, then you need to operate your business authentically.

This goes back to our point above on being unique.

So yes, send out monthly newsletter. Yes, create social media contests. Yes, actively engage with your target demographic on social media. But include something in those interactions that other businesses don’t! Have different conversations, and know where you’re comfortable drawing the line between fun and professional—then toe that line.

Because YOU are unique—and unique sells.

Be Grateful and Show It

Our last piece of advice when it comes to authentically marketing your wellness business, is to actively be grateful and thank your customers and clients for all the business and support and local collaboration.

How often do you thank others for following you on Twitter? Or send a message to a business who complimented you on a photo? Or sent a customer an email thanking her for her business?

People love to be acknowledged, and businesses that actively and intentionally radiate gratefulness are loved and respected.

So be different while also being authentic and true to yourself, and success will come. If you truly love what you do and you convey that excitement and authenticity within your day to day marketing efforts, your customers will take notice.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Creating Great Content in 5 Simple Steps

When it comes to creating great content, what determines a successful outcome? While there are definitely many factors in play, we feel that the five suggestions below are solid pieces of advice. Whether you’re writing blog posts (which is what this article is mostly referring to), a pitch, a press release, or web page copy, here are 5 simple steps to creating great content:

Write Enough, But Not Too Much

Confusing, right? Not really. Here’s the deal: aside from having exactly 2 milliseconds to capture a reader’s schizophrenic attention, you also must keep it. That means creating enough varied and great content to keep that reader interested, while assuring he (or she!) doesn’t get bored.

In our experience in writing blog posts for our clients, the optimum number of words to publish is roughly 500-1000. Under 500 doesn’t work well for Google analytics (under 300 words won’t do anything for you), and over 1000 runs the risk of your reader getting bored or distracted and ultimately checking out early.

You must hook, interest, and engage your reader fast, and for a relatively short period of time. This means getting to the point quickly and with oomph. You can do it. We believe in you and your 500-1000 words, and now you have the optimum length to structure your blog posts around.

A good rule of thumb for a pitch or press release, is to limit to under one page. (Typically, 250-300 words.)

Use Bullets and Images

In other words, shake it up. The monotonous appearance of copy gets boring, and we’re all way to ADD to manage our boredom while reading a blog post. Instead, insert a couple of images or illustrations, as well as a few bullets.

We like lists, and we know you do, too.

Make Sure Your SEO Makes Sense

You can write the best blog posts ever, but with so much competition for information to be seen and passed along, you also need to know how to get your great content to be recognized by various search engines. Here’s how to improve your SEO:

  • Don’t link to similar content
  • Use 5 outbound links
  • Link back to your website
  • Link back to your last blog post
  • Make sure your links go to webpages that are viewed (don’t link to the little guys, unless it makes sense)
  • Use searchable keywords
  • Make sure your title contains a searchable keyword (ours in this post was ‘great content’)

You’re welcome.

Edit, Edit, Edit

And then edit again.

First drafts are great, but you know what’s better? A fifth draft. (Yes, seriously.) Editing is just as important to the writing and publishing process than the actual writing is. Editing is where the magic happens, where new ideas are born, and where you catch all those awful, embarrassing punctuation and spelling mistakes.

You need to edit, and if you don’t, you’ll never produce a polished product. Remember: people pay good money for editors to take a red pen to their work, and there’s a reason for that. Great content is not created all in a day’s work.

Which brings us to…

Sleep on It

Never write and edit and post a blog post immediately after writing it. When you’re done writing, sleep on it.

Every. Single. Time.

We promise that when you wake up in the morning with fresh eyes after a good sleep, you’ll find ways to make that blog post better. (Even if it’s just finding one more copy error to fix.)

Good luck! For more tips on creating great content and how to market your content effectively, click HERE.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

 

 

5 Fresh Ideas for Spring Marketing Campaigns

Guys! (And girls!) It’s mid-February, the snow is almost melted, and we really want warm weather and longer days. Right?! So we started thinking…what’s next? And the answer? Spring marketing campaigns!

(This is where you cheer.)

While we were geeking out over what to write on this, we decided to get simple and back to the basics. In other words, here are 5 fresh ideas for spring marketing campaigns that should work for most small B2C wellness businesses (because we know you’re probably thinking about this, too):

Spring Stock Sales

Have new and exciting inventory? Create a major buzz by marketing your new products or services on your website and on social. People get excited for spring! It means a change in wardrobe (no more boots!), fresh air, and new, local crops.

If you’re in the food biz, you can market the in-season produce you’re now carrying! You can show more skin in your spring ads, if you’re in the business of natural skincare or organic hair and beauty products.

Get excited about your new stock or services, and throw an online spring-opener sale.

Winter Blowout Sales

Get rid of your winter stock to make way for fresh, springy stuff. You can do this by offering a flash 48-hour online sale, with unique promo codes one can only see on social media.

Get people into your space and taking last year’s products with them when they leave—while increasing the number of Facebook likes or Twitter engagement along the way.

spring marketing campaigns

Spring into Contests/Giveaways

Another great way to kick-start a springtime campaign, is to create a fun and exciting contest or giveaway. By limiting your contest to social media, it drives traffic to your fave platforms and creates other avenues of brand loyalty and awareness that aren’t limited to in-store.

March Madness Events

March is all about sports, so what better way to offer deals and discounts if your job is to promote activity through sports? If your niche market is the Vancouver sports group, then a March Madness sale is for YOU.

The first two weeks in March are traditionally the time to do this, so try offering great sales on your product online.

Spring into Sunny Weather

‘Cuz the sunny weather is what’s it’s all about! We crave warmth and sun (and let’s be honest—we all need a major hit of vitamin D at about this time of year), so why not play on that to create a colourful, fun campaign that targets your online consumers?

Use any of your social media platforms to launch a great sale that gets us excited! And that’s that. 5 fresh ideas for spring marketing campaigns. Get creative, get psyched, and get your product or service moving in a BIG way.

Because spring is all about movement, freshness, fun, and new routine. Good luck!


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

How Does Influencer Marketing Impact Your Business?

Happy New Year, and welcome to 2017! This year promises to be an exciting year for digital marketing, and specifically influencer marketing. If you have yet to implement influencer marketing into your 2017 strategy, then you’re not making the most of your marketing efforts.

Here are 3 reasons why you should definitely be considering influencer marketing when it comes to promoting your Vancouver wellness business:

Influencer Marketing is Free

Social media marketing is technically free also, except for the cost of the ads, and if you have one, the social media manager. But influencer marketing is 100% free—and can garner better results than any other marketing move your business might make this year.

Influencer marketing is basically a word-of-mouth referral or endorsement made on social media or another type of popular media avenue, such as television. As a brand or company, sometimes this kind of free advertising will simply fall into your lap. For instance, if a celebrity happens to try your product and then sends a positive tweet about it, you’ll probably see an increase in your sales.

But how do you intentionally implement influencer marketing? What happens when it doesn’t just happen organically?

You can straight-up ask for endorsements made on social that tag your company and/or product OR you can engage relevant people on social by tagging them in posts that relate to their brand. If they like what you posted, they might share your post.

(So you need to craft your message carefully.)

Influencer Marketing is Highly Effective

In recent studies, it’s been found that influencer marketing generates more than twice the amount of sales that paid advertising does. This is huge news! But it’s not surprising—after all, we’re all very tuned into what everyone else is doing, and we inadvertently seek to keep up with The Jones’.

If you have to make a choice between 5 products that supposedly do the same job, what do you do? How do you make your decision? You ask around, right? Because people trust their peers more than they trust an ad campaign.

In fact, Kyle Wong (contributor for Forbes) writes “social media has fundamentally changed the balance of power between customers and brands.” Do you agree? Brands used to drive consumers, but now arguably, consumers drive brands.

Influencer Marketing is Accessible Like Never Before

When we think of the term ‘influencer’, we usually think of celebrities. But influencer marketing has evolved to include not just celebrities, but the little guys, too!

In today’s social media landscape, it’s completely possible to accumulate a large number of followers and be considered an expert on any given topic—without having the celebrity status. This means that the mom next door who has 50K followers on Twitter has the same influence on a brand as someone who might be famous, considered an expert, or someone with an ‘in.’ 

What does this mean for your small wellness business?

It means that influencers are more accessible than ever before, and if you can build and foster relationships with people that love your products and will publicly support them, then you’re making use of influencer marketing.

(As a side note, it’s also possible to pay for influencer marketing, or exchange product for social media mentions.)

We encourage you to have fun with this new way of getting noticed, and if you truly feel that what you’re selling has value, then we believe others will, too. You simply have to ask them to talk about it.


 *If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

5 Ways to Streamline Your Digital Marketing Practices

Let’s face it: marketing ain’t what it used to be. With digital marketing being the new norm and our big world getting smaller and smaller, stuff happens fast. Like, faster than fast. This makes it easy to feel overwhelmed and stressed when it comes to implementing good digital marketing practices for your own business, or for your clients.

But here’s where we encourage you to take a deep breath: we’ve come up with a few ways to streamline your digital marketing efforts so that scheduling content is a cinch.

(Okay, maybe not a cinch, but a whole lot easier.) Here’s how:

Create a Content Calendar—Then Use It

Creating a content calendar can be a huge time saver. It may not seem like it the first time you do it (disclaimer: it can take hours to plan out posts for just two weeks), but here’s what you need to do to make it work:

  • Only schedule two weeks at a time. Why? Because news moves fast, and social changes on a dime. Don’t waste your time and energy scheduling more than 10-14 days ahead, because we promise, you’ll end up replacing some posts and creating more work for yourself.
  • Plan a few posts a day, not the entire two weeks in one sitting. If anything can make you feel like your eyes are bleeding onto your keypad, it’s scheduling social. Make it easy and plan your calendar in increments, not all at once.

When you go to transfer your posts from your calendar to Hootsuite (or whatever platform you use to schedule media), it will be fast and easy—but the actual planning process that happens at calendar stage can be daunting if you try and do too much at once.

Also, make sure that content calendar that you’ve just created is actually used to schedule with. There have been so many times that we’ve spoken to businesses who take the time to plan, then ultimately end up ditching the plan and scheduling rogue.

What’s the point in spending valuable time crafting posts if you don’t end up using them? (Answer: there is zero point. So use them!)

teamwork

Share an Editorial Calendar with Your Team

An editorial calendar is not to be confused with a content calendar. Whereas a content calendar holds all of your crafted content that will be transferred to your social media accounts, an editorial calendar is one that shows various tasks and the associated due dates and team members who are in charge of completing those tasks.

Sharing an editorial calendar can make your life much easier, but make sure you store your calendar in Google Drive or somewhere that makes it easy for your team to all make real-time edits. Saving a doc and passing it around is NOT a time-saving activity.

Streamline Everything

As in, have a copy of everything that you typically send clients updated and ready to go at all times. This way, when a new client is looking for more information on your business or someone wants a copy of your team’s latest social media strategy ideas, you can simply attach what you have ready.

(And not have to type and retype everything out for everyone under the sun—because typing takes time.)

Don’t be Afraid to Innovate and Create

As you work on digital marketing for your business or clients, make sure to make a mental note of what works for you and what doesn’t. If you think something would be easier to complete or produce better results if it were done in a different way, then make that change!

Don’t compromise your competency and effectiveness because you allow yourself to play by another’s rules. Make your own rules!

Take Advantage of Others’ Ah-Ha Moments

Additionally, if you stumble across something that has worked well for others, don’t hesitate to try it for yourself. As the adage goes, you don’t have to reinvent the wheel. (Unless the wheel sucks—and then definitely reinvent it.)

Good luck, and Happy New Year! Cheers to an amazing upcoming year in digital marketing.


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

How the 5 Minute Meditation Can Help Your Vancouver Wellness Business

According to Elba Mueller, a Certified Primordial Sound Meditation Instructor at the Chopra Centre, successful businesses need to be actively pursuing the following in order to remain competitive in today’s competitive global marketplace:

  • Possessing a clear vision of their goals
  • Inspiring to be innovative in their approach towards supplying products and services
  • Leading mindfully to guide individuals and employees towards success
  • Creating an atmosphere of teamwork to enable employees to exceed industry standards (1)

A lot of the above can be greatly helped by implementing what is known as the 5 minute meditation. The health benefits of meditation have been a hot topic for awhile now, and the 5 minute meditation is becoming more and more popular, due to its low commitment level.

5 minutes? Anyone can do that!

And this concept isn’t exactly new: thought leaders and successful business people from all walks of life, all over the world have been touting the benefits of the 5 minute meditation as an invaluable tool because of its direct relationship to overall success, both personally and professionally.

Here are some ways that the 5 minute meditation can help your Vancouver wellness business:

Meditation keeps your brain healthy for longer.

2015 study conducted by UCLA “found that long-term meditators had better-preserved brains than non-meditators as they aged.” Essentially, more gray matter in the brain equals more cognitive function. If you’re running a wellness business, you probably want to remain sharp and actually live the message of preventive health that you’re probably exuding.

5 minute meditation

Employees are more productive.

Meditation doesn’t take time–it makes time! Think of it this way: if you wake up after a terrible night’s sleep and you go to work, you’ll be dragging your butt and barely making it through your work day. But instead, if you called in tired, slept for a couple more hours, and then went to work, you would probably be at least as productive as if you were there the entire day, being a zombie.

Arianna Huffington, editor-in-chief of The Huffington Post, touches on this theory in her book ‘The Sleep Revolution‘–and the same thought can be applied to meditation. Employees who get more rest and mindfulness can be just as productive (if not more!!) in a shorter period of time, than those who work a full 8 hours while being tired and uninspired.

You need to be awake and feel good to be truly creative!

Employees show increased loyalty.

The very act of meditation results in gratitude. No one leaves a meditative session and thinks that they hate life or that they wish they had more. Being given the gift of 5 minutes to slow your brain, body, and mind and be simply left alone to just ‘be’ is something to be thankful for–and that’s how participants perceive it.

When someone is grateful and thankful, they are more likely to be loyal. And as an employer, if you’re helping your staff achieve a higher potential by permitting mindful downtime, your employees will in turn be more loyal to you and your business.

Especially if they can notice the benefits that a 5 minute meditation generates!

The effects of meditation rival clinical antidepressants used to treat depression and anxiety.

In 2014, a research study titled ‘Meditation Programs for Psychological Stress and Well-Being‘ led by John Hopkins University studied the correlation between “meditation and its ability to reduce symptoms of depression, anxiety, and pain…researcher Madhav Goyal and his team found that the effect size of meditation was moderate.” (2)

So what does this mean for your wellness business? Well, if your business is striving to build an active health culture (which your business should, if you’re literally in the business of selling health), then prescription-free employees set a great example. Also, if you’re paying premiums for your employees’ healthcare, a group 5 minute meditation each morning might save you some dough in the long run.

5 minute meditation

5 minute meditation sessions lead to increased communication among employees.

When you can experience something healthy and life-promoting in a group of peers and/or coworkers, you are more likely to form a bond with those people. This leads to not only increased communication in the workplace, but also shared feelings of loyalty (mentioned above!) and togetherness.

Fresh + Fit urges you to try the 5 minute meditation with your group of employees for 90 days. In that time, you’ll be able to decide whether or not it’s making a difference to workplace morale, as well as to individual health and well-being.

If you’re in the wellness business, you owe it to yourself, your staff, and your customers and/or clients to practice what you preach! So be mindful, get inspired, and try to meditate.

*Note: if you want to try this online, check this out: https://5minutemeditation.com.

References

1. http://www.chopra.com/articles/5-ways-meditation-can-benefit-businesses

2: http://www.forbes.com/sites/alicegwalton/2015/02/09/7-ways-meditation-can-actually-change-the-brain/#475115387023


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

 

How to Increase Web Traffic Via Better Content

Content is king. Video is king. A picture is worth a thousand words.

When it comes to increasing web traffic, we hear all of these cliche revelations constantly. But which adage is correct? Well…all of them are, but only if the quality is high and the content is relevant.

So how do we make sure we’re producing high-quality, relevant content that will increase web traffic? Here are three simple ways:

Newsworthy Content Trumps Evergreen Content

Sure, evergreen content (content that’s always relevant and safe, such as healthy recipes) is great, but newsworthy content grabs people’s attention–especially if it has a great blog title and hook. Within almost every evergreen idea, there’s a newsworthy chunk of information to draw from. To increase web traffic, try and find that new and interesting twist to your topic, and be sure to expand on it to create interest.

Web traffic

Great Branding Increases Curiosity

Right now, if you think about it, we bet you can come up with half a dozen brands that you love to stalk on social. Some that come to mind for us right now, are Krokodile Pear, Chalkboard Magazine, Field House Brewing, and Well + Good.

If you click on the links above and peruse their websites and social accounts, you’ll see one huge thing in common: they all have excellent branding. This means that not only are the logos and photographs and web lines and everything else visually attractive; it also means that they are consistent.

By being consistent with original and exciting and visually attractive branding that stands out, you increase web traffic, and the amount of time visitors hang out on your website.

#Truth.

Branding is part of your content; don’t let your business make the mistake of forgetting that!

Videos Need to Be Short and Sweet

Nobody watches videos that are over a minute long. In fact, according to various online marketing sources, the best length for a marketing video in order to increase web traffic is under 30 seconds:

Content

Photo courtesy of The Next Web.

That’s not to say that you can’t make a longer video (we do it all the time for ourselves and our clients), but it does mean that your video should be sweet and direct. There’s no time for extra frames, because unnecessary frames make people stop watching. (Fresh + Fit provides video marketing to our clients, so if you’re interested, ask us about it!)

If viewers like your video, they’re more likely to watch more. But if it feels like the video was dragging, they won’t bother. It’s as simple as that! By providing better content, you not only increase web traffic; you increase your conversions–which is what digital marketing is all about.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Social Media Tips for Vancouver Health and Wellness Professionals

If you’re the owner of a Vancouver health and wellness business, you should be taking advantage of social media and other digital marketing avenues, stat. Why? Because wellness is one area that makes perfect sense to promote via social!

Here’s why:

Wellness and social media are both organic. What does this mean? Essentially, it means that information is ever-changing and malleable when it comes to both wellness and social media. Each month that passes by, new approaches are discovered for wellness, just as algorithms and preferences for social media change.

This is cool, because it makes you realize that there are endless possibilities for marketing wellness in Vancouver—and social media marketing is easy, free, and effective.

Here are 3 social media tips for Vancouver health and wellness pros:

Be Expected and Excited to Change Gears–Often

As written above, wellness is one business that changes constantly, which makes it a natural fit for social media marketing. Each year, Vancouver’s health and wellness scene is changed drastically—businesses close and new ones open. The competition gets stronger and more creative, which means when marketing your business, you need to step up.

This also makes your job more exciting.

Learning and trying and testing new products is fun—and the more you know about what’s out there and available, the better job you’ll do at selling your own product. So be open-minded, and malleable to change. (The most successful wellness businesses know how to do this well.)

This also applies to social media marketing. Snapchat didn’t exist 4 years ago. So if you think your business could receive better visibility on Snapchat than on your 7-year-old Twitter platform, you need to be able to make that change. Don’t keep doing what isn’t working—focus on what does work, and how to make it work better.

Vancouver health and wellness audience

Know Your Vancouver Health and Wellness Audience

Knowing your audience means understanding who your product or service appeals to. What is your target demographic? Who’s looking at your social media platforms, and where do your conversions come from? Are people actually engaged in the content you’re supplying them with?

These are all questions that can be answered for free via your social analytics. And for a few bucks? You can have all the info you ever want to know at your fingertips. For this reason, social media is essential to your Vancouver health and wellness business.

Identify Your Competition—Then Work with Them; Not Against Them

This may seem like an odd statement, but it’s better to work with your competition than against them when it comes to your Vancouver health and wellness business. Here’s the thing: when health and wellness are involved in your daily life, people are usually happy.

Use that happiness to propel your business forward and learn to grow with your competition. People enjoy happy and helpful people; especially when it comes from wellness professionals. (No one wants to deal with a grumpy juice bar employee, right?) So emanate what you’re putting out and what you hope to achieve.

It works! And if you have any questions about this info or would like any clarification, please don’t hesitate to reach out by filling out the form on our contact page or commenting on this post via social media.


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