Let’s face it: marketing ain’t what it used to be. With digital marketing being the new norm and our big world getting smaller and smaller, stuff happens fast. Like, faster than fast. This makes it easy to feel overwhelmed and stressed when it comes to implementing good digital marketing practices for your own business, or for your clients.
But here’s where we encourage you to take a deep breath: we’ve come up with a few ways to streamline your digital marketing efforts so that scheduling content is a cinch.
(Okay, maybe not a cinch, but a whole lot easier.) Here’s how:
Create a Content Calendar—Then Use It
Creating a content calendar can be a huge time saver. It may not seem like it the first time you do it (disclaimer: it can take hours to plan out posts for just two weeks), but here’s what you need to do to make it work:
- Only schedule two weeks at a time. Why? Because news moves fast, and social changes on a dime. Don’t waste your time and energy scheduling more than 10-14 days ahead, because we promise, you’ll end up replacing some posts and creating more work for yourself.
- Plan a few posts a day, not the entire two weeks in one sitting. If anything can make you feel like your eyes are bleeding onto your keypad, it’s scheduling social. Make it easy and plan your calendar in increments, not all at once.
When you go to transfer your posts from your calendar to Hootsuite (or whatever platform you use to schedule media), it will be fast and easy—but the actual planning process that happens at calendar stage can be daunting if you try and do too much at once.
Also, make sure that content calendar that you’ve just created is actually used to schedule with. There have been so many times that we’ve spoken to businesses who take the time to plan, then ultimately end up ditching the plan and scheduling rogue.
What’s the point in spending valuable time crafting posts if you don’t end up using them? (Answer: there is zero point. So use them!)
Share an Editorial Calendar with Your Team
An editorial calendar is not to be confused with a content calendar. Whereas a content calendar holds all of your crafted content that will be transferred to your social media accounts, an editorial calendar is one that shows various tasks and the associated due dates and team members who are in charge of completing those tasks.
Sharing an editorial calendar can make your life much easier, but make sure you store your calendar in Google Drive or somewhere that makes it easy for your team to all make real-time edits. Saving a doc and passing it around is NOT a time-saving activity.
As in, have a copy of everything that you typically send clients updated and ready to go at all times. This way, when a new client is looking for more information on your business or someone wants a copy of your team’s latest social media strategy ideas, you can simply attach what you have ready.
(And not have to type and retype everything out for everyone under the sun—because typing takes time.)
Don’t be Afraid to Innovate and Create
As you work on digital marketing for your business or clients, make sure to make a mental note of what works for you and what doesn’t. If you think something would be easier to complete or produce better results if it were done in a different way, then make that change!
Don’t compromise your competency and effectiveness because you allow yourself to play by another’s rules. Make your own rules!
Take Advantage of Others’ Ah-Ha Moments
Additionally, if you stumble across something that has worked well for others, don’t hesitate to try it for yourself. As the adage goes, you don’t have to reinvent the wheel. (Unless the wheel sucks—and then definitely reinvent it.)
Good luck, and Happy New Year! Cheers to an amazing upcoming year in digital marketing.