9 Tips to Ensure Social Media Marketing Success

Social media marketing is relatively new, which means we’re still trying to figure out what makes an effective campaign and what doesn’t. (However, there are some things we’ve nailed down.) Here are 9 tips to fall back on when trying to achieve success with your social media marketing:

Find Your Tribe

This means not simply marketing to everyone on Twitter or Facebook (because there are a lot of us), but instead, deciding who would like to know about you, your products and services, and your business. Who do you want to reach? Who’s most likely to want to connect with you?

Find them—they’re your tribe. And then market to them.

Be Original

Finding a unique way to brand your business on social media is imperative, because otherwise your business will look exactly like all the other guys—which really dilutes the pool of those who might be interested in your products and services.

Find out what you can do to make your business stand out and be new and exciting—then do that. Don’t copy your competition; stand apart from them.

Regularly Engage with Your Audience

Responding to comments and questions from members of your tribe is imperative to social media marketing success. If you’re not engaging with the people who want to hire you or purchase your products, you’re losing out on clients and customers.

Instead, be sure to engage your followers and develop a relationship with them on social.

Plan and Strategize

Stop posting on the fly, guys! Well, you can do that too, but the main objective is to post with mindfulness geared towards a set outcome. Be organized, be specific, and be relevant. Make a plan and figure out how to measure its success.

Be Flexible

This means being able to jump to Plan B without much of a hitch, and in today’s competitive online marketplace, having the ability to not only roll with the proverbial punches, but also know when you should is key.

Be Consistent

Consistency is important, folks. This kind of goes together with regularly engaging with your audience, but it’s more than that. Make sure you post at relevant times of day, and if you’re using Twitter or Snapchat, you need to be posting several times a day.

See our blog on how often to post to various social media platforms HERE.

Use Original Photographs

Stock photos may be an easy way out, but who ever said incredible social media marketing was easy?! If you can take in-house photos and edit them to post on social, then do it. It makes a HUGE difference.

For an example on how to do this correctly, check out Field House Brewing, and take a look at their socials.

Respond Quickly to Questions and Comments

Again, this goes back to regular engagement, but it takes it one step further—one of the easiest ways to lose a social media following (especially if you’re a start-up or small business), is to ignore your tribe.

No ignoring! These are your customers, and remember, business is more competitive now than ever before. If you can’t pay attention to your customers, they’ll find another business who will. Trust us.

Be Professional

Consciously develop a consistent brand voice and don’t make your business social media platforms a place to post personal information. No swearing (unless it’s on-brand, which it might be, but very rarely—see Thug Kitchen), no spelling mistakes, no grammatical errors, no misinformation.

Be a pro.

By following the advice we give above, your social media marketing will be much more effective than being inconsistent, flying by the seat of your pants, and copying what other brands are doing.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

 

A Basic Social Media Guide for Your Small Business

Because it’s all about the basics. Right? You need to start somewhere, so here’s a brief outline of why, what, when, and how to get social media working for you and your small business.

Why

The why is easy: because it’s free internet marketing, and the internet today accounts for more sales and revenue for small businesses than ever before. (In fact, to see stats on this statement, contact us for a copy of our e-book on the subject.)

By finding your tribe online and consistently soft-selling your products or services, your reach will be greater, because you’ll be building a community of like-minded people who love what you do.

Period.

What

It’s not necessary to try and build a social media presence on a dozen different platforms. We recommend choosing 2-3. Each business has their own unique vibe and wants and needs, which means your business may thrive on Twitter and Facebook, while another’s may do better on Instagram and Snapchat.

Think about which platform might be better for your small business (what are other similar small businesses doing?), and start with that.

When

Consistency is the key when it comes to social media. It depends on the platform you’re using:

  • Facebook: 1-2 posts per day
  • Twitter: 5-10 posts per day (including retweets and comments)
  • Instagram: 1-2 posts per day
  • Snapchat: unlimited

Most social media platforms have algorithms that identify a business as either marketing responsibly, or spamming their followers. That’s why it’s important to try and deliver good quality information on a consist basis, and not just post for the sake of posting.

Which brings us to:

How

As with traditional marketing, successful engagement comes from quality over quantity. Everyone is fairly savvy when it comes to brand messages (especially millennials), and it’s obvious when a small business is desperate to reach people versus providing useful insight or information.

Use relevant images, hashtags, and tags to specifically and intentionally place your message where your tribe is hanging out, and keep in mind that the soft sell is where it’s at—gone are the days of hard selling your products and services.

Because everyone has access to everything online, you have to be competitive and smart about how you want to relay information.

So there are the basics! Let us know if you want help with social media management; we offer competitive pricing and a great service—just ask our clients! They’re listed on the bottom of our homepage.

If you’d like to receive a free copy of our e-book on social media marketing, contact us, and we’ll email one to you right away.

Happy social media marketing!


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Marketing Your Wellness Business Authentically

Fact: digital marketing can be overwhelming. As a relatively new way to gain exposure for your small wellness business (I mean, internet marketing is only about a decade new), there aren’t really any guidelines to follow or tried-and-true approaches that work for every business.

There are lots of suggestions, though, and this blog post will offer a few of those. But it’s important to remember that what works for another business may not work for yours, and to get the most bang for your buck, the main suggestion in the blog post is to be authentic.

What does it mean to market your wellness business authentically?

Authentic marketing involves knowing a few things and then actively using that knowledge to gain the most exposure possible, while staying specific to your business and what your business offers.

Here are some ideas:

Know Your Customer

This makes a huge difference to how successful your marketing campaigns go. Ask yourself these questions:

  • How would you describe your wellness business in 5 words?
  • Are you’re a B2C (business to consumer) business, or a B2B (business to business) business?
  • Who is looking for what your business provides?
  • Where can you find these people or businesses? (Is your target demographic more likely to hang out on Instagram or LinkedIn?)
  • Are you accessible to them in those places?

Be Unique

Now that you’ve answered the questions above, you should have a pretty clear idea of who you’re targeting and where they’re hanging out. This is vital knowledge!

But now you must do two more things:

  • Find your competition.
  • Be different than them.

It’s okay to borrow marketing tactics, and it’s totally cool to emulate practices that other businesses do that you deem successful, but in the end, the way you market your business should be unique.

If your wellness business is just like the other guys, it’ll blend in and be competing against other companies who already might have a good client base.

Be different.

Have Fun

Having fun is maybe the very best piece of advice we can give you when it comes to authentically marketing your wellness business. People are drawn to those who take life lightly and have fun doing what they love to do—and honestly? If you don’t have major passion for what your business is offering, no one else will, either.

So get excited, and show people you’re pumped to do what you do—happiness is infectious, and people that are happy attract more customers and do more business.

 Reinvent the Wheel

You’ve heard the adage “don’t reinvent the wheel”, right? Well, we’re here to tell you that reinvention is necessary when it comes to creating a thriving small business. If you want to market authentically, then you need to operate your business authentically.

This goes back to our point above on being unique.

So yes, send out monthly newsletter. Yes, create social media contests. Yes, actively engage with your target demographic on social media. But include something in those interactions that other businesses don’t! Have different conversations, and know where you’re comfortable drawing the line between fun and professional—then toe that line.

Because YOU are unique—and unique sells.

Be Grateful and Show It

Our last piece of advice when it comes to authentically marketing your wellness business, is to actively be grateful and thank your customers and clients for all the business and support and local collaboration.

How often do you thank others for following you on Twitter? Or send a message to a business who complimented you on a photo? Or sent a customer an email thanking her for her business?

People love to be acknowledged, and businesses that actively and intentionally radiate gratefulness are loved and respected.

So be different while also being authentic and true to yourself, and success will come. If you truly love what you do and you convey that excitement and authenticity within your day to day marketing efforts, your customers will take notice.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Creating Great Content in 5 Simple Steps

When it comes to creating great content, what determines a successful outcome? While there are definitely many factors in play, we feel that the five suggestions below are solid pieces of advice. Whether you’re writing blog posts (which is what this article is mostly referring to), a pitch, a press release, or web page copy, here are 5 simple steps to creating great content:

Write Enough, But Not Too Much

Confusing, right? Not really. Here’s the deal: aside from having exactly 2 milliseconds to capture a reader’s schizophrenic attention, you also must keep it. That means creating enough varied and great content to keep that reader interested, while assuring he (or she!) doesn’t get bored.

In our experience in writing blog posts for our clients, the optimum number of words to publish is roughly 500-1000. Under 500 doesn’t work well for Google analytics (under 300 words won’t do anything for you), and over 1000 runs the risk of your reader getting bored or distracted and ultimately checking out early.

You must hook, interest, and engage your reader fast, and for a relatively short period of time. This means getting to the point quickly and with oomph. You can do it. We believe in you and your 500-1000 words, and now you have the optimum length to structure your blog posts around.

A good rule of thumb for a pitch or press release, is to limit to under one page. (Typically, 250-300 words.)

Use Bullets and Images

In other words, shake it up. The monotonous appearance of copy gets boring, and we’re all way to ADD to manage our boredom while reading a blog post. Instead, insert a couple of images or illustrations, as well as a few bullets.

We like lists, and we know you do, too.

Make Sure Your SEO Makes Sense

You can write the best blog posts ever, but with so much competition for information to be seen and passed along, you also need to know how to get your great content to be recognized by various search engines. Here’s how to improve your SEO:

  • Don’t link to similar content
  • Use 5 outbound links
  • Link back to your website
  • Link back to your last blog post
  • Make sure your links go to webpages that are viewed (don’t link to the little guys, unless it makes sense)
  • Use searchable keywords
  • Make sure your title contains a searchable keyword (ours in this post was ‘great content’)

You’re welcome.

Edit, Edit, Edit

And then edit again.

First drafts are great, but you know what’s better? A fifth draft. (Yes, seriously.) Editing is just as important to the writing and publishing process than the actual writing is. Editing is where the magic happens, where new ideas are born, and where you catch all those awful, embarrassing punctuation and spelling mistakes.

You need to edit, and if you don’t, you’ll never produce a polished product. Remember: people pay good money for editors to take a red pen to their work, and there’s a reason for that. Great content is not created all in a day’s work.

Which brings us to…

Sleep on It

Never write and edit and post a blog post immediately after writing it. When you’re done writing, sleep on it.

Every. Single. Time.

We promise that when you wake up in the morning with fresh eyes after a good sleep, you’ll find ways to make that blog post better. (Even if it’s just finding one more copy error to fix.)

Good luck! For more tips on creating great content and how to market your content effectively, click HERE.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

 

 

How Does Influencer Marketing Impact Your Business?

Happy New Year, and welcome to 2017! This year promises to be an exciting year for digital marketing, and specifically influencer marketing. If you have yet to implement influencer marketing into your 2017 strategy, then you’re not making the most of your marketing efforts.

Here are 3 reasons why you should definitely be considering influencer marketing when it comes to promoting your Vancouver wellness business:

Influencer Marketing is Free

Social media marketing is technically free also, except for the cost of the ads, and if you have one, the social media manager. But influencer marketing is 100% free—and can garner better results than any other marketing move your business might make this year.

Influencer marketing is basically a word-of-mouth referral or endorsement made on social media or another type of popular media avenue, such as television. As a brand or company, sometimes this kind of free advertising will simply fall into your lap. For instance, if a celebrity happens to try your product and then sends a positive tweet about it, you’ll probably see an increase in your sales.

But how do you intentionally implement influencer marketing? What happens when it doesn’t just happen organically?

You can straight-up ask for endorsements made on social that tag your company and/or product OR you can engage relevant people on social by tagging them in posts that relate to their brand. If they like what you posted, they might share your post.

(So you need to craft your message carefully.)

Influencer Marketing is Highly Effective

In recent studies, it’s been found that influencer marketing generates more than twice the amount of sales that paid advertising does. This is huge news! But it’s not surprising—after all, we’re all very tuned into what everyone else is doing, and we inadvertently seek to keep up with The Jones’.

If you have to make a choice between 5 products that supposedly do the same job, what do you do? How do you make your decision? You ask around, right? Because people trust their peers more than they trust an ad campaign.

In fact, Kyle Wong (contributor for Forbes) writes “social media has fundamentally changed the balance of power between customers and brands.” Do you agree? Brands used to drive consumers, but now arguably, consumers drive brands.

Influencer Marketing is Accessible Like Never Before

When we think of the term ‘influencer’, we usually think of celebrities. But influencer marketing has evolved to include not just celebrities, but the little guys, too!

In today’s social media landscape, it’s completely possible to accumulate a large number of followers and be considered an expert on any given topic—without having the celebrity status. This means that the mom next door who has 50K followers on Twitter has the same influence on a brand as someone who might be famous, considered an expert, or someone with an ‘in.’ 

What does this mean for your small wellness business?

It means that influencers are more accessible than ever before, and if you can build and foster relationships with people that love your products and will publicly support them, then you’re making use of influencer marketing.

(As a side note, it’s also possible to pay for influencer marketing, or exchange product for social media mentions.)

We encourage you to have fun with this new way of getting noticed, and if you truly feel that what you’re selling has value, then we believe others will, too. You simply have to ask them to talk about it.


 *If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

5 Ways to Streamline Your Digital Marketing Practices

Let’s face it: marketing ain’t what it used to be. With digital marketing being the new norm and our big world getting smaller and smaller, stuff happens fast. Like, faster than fast. This makes it easy to feel overwhelmed and stressed when it comes to implementing good digital marketing practices for your own business, or for your clients.

But here’s where we encourage you to take a deep breath: we’ve come up with a few ways to streamline your digital marketing efforts so that scheduling content is a cinch.

(Okay, maybe not a cinch, but a whole lot easier.) Here’s how:

Create a Content Calendar—Then Use It

Creating a content calendar can be a huge time saver. It may not seem like it the first time you do it (disclaimer: it can take hours to plan out posts for just two weeks), but here’s what you need to do to make it work:

  • Only schedule two weeks at a time. Why? Because news moves fast, and social changes on a dime. Don’t waste your time and energy scheduling more than 10-14 days ahead, because we promise, you’ll end up replacing some posts and creating more work for yourself.
  • Plan a few posts a day, not the entire two weeks in one sitting. If anything can make you feel like your eyes are bleeding onto your keypad, it’s scheduling social. Make it easy and plan your calendar in increments, not all at once.

When you go to transfer your posts from your calendar to Hootsuite (or whatever platform you use to schedule media), it will be fast and easy—but the actual planning process that happens at calendar stage can be daunting if you try and do too much at once.

Also, make sure that content calendar that you’ve just created is actually used to schedule with. There have been so many times that we’ve spoken to businesses who take the time to plan, then ultimately end up ditching the plan and scheduling rogue.

What’s the point in spending valuable time crafting posts if you don’t end up using them? (Answer: there is zero point. So use them!)

teamwork

Share an Editorial Calendar with Your Team

An editorial calendar is not to be confused with a content calendar. Whereas a content calendar holds all of your crafted content that will be transferred to your social media accounts, an editorial calendar is one that shows various tasks and the associated due dates and team members who are in charge of completing those tasks.

Sharing an editorial calendar can make your life much easier, but make sure you store your calendar in Google Drive or somewhere that makes it easy for your team to all make real-time edits. Saving a doc and passing it around is NOT a time-saving activity.

Streamline Everything

As in, have a copy of everything that you typically send clients updated and ready to go at all times. This way, when a new client is looking for more information on your business or someone wants a copy of your team’s latest social media strategy ideas, you can simply attach what you have ready.

(And not have to type and retype everything out for everyone under the sun—because typing takes time.)

Don’t be Afraid to Innovate and Create

As you work on digital marketing for your business or clients, make sure to make a mental note of what works for you and what doesn’t. If you think something would be easier to complete or produce better results if it were done in a different way, then make that change!

Don’t compromise your competency and effectiveness because you allow yourself to play by another’s rules. Make your own rules!

Take Advantage of Others’ Ah-Ha Moments

Additionally, if you stumble across something that has worked well for others, don’t hesitate to try it for yourself. As the adage goes, you don’t have to reinvent the wheel. (Unless the wheel sucks—and then definitely reinvent it.)

Good luck, and Happy New Year! Cheers to an amazing upcoming year in digital marketing.


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

How to Increase Web Traffic Via Better Content

Content is king. Video is king. A picture is worth a thousand words.

When it comes to increasing web traffic, we hear all of these cliche revelations constantly. But which adage is correct? Well…all of them are, but only if the quality is high and the content is relevant.

So how do we make sure we’re producing high-quality, relevant content that will increase web traffic? Here are three simple ways:

Newsworthy Content Trumps Evergreen Content

Sure, evergreen content (content that’s always relevant and safe, such as healthy recipes) is great, but newsworthy content grabs people’s attention–especially if it has a great blog title and hook. Within almost every evergreen idea, there’s a newsworthy chunk of information to draw from. To increase web traffic, try and find that new and interesting twist to your topic, and be sure to expand on it to create interest.

Web traffic

Great Branding Increases Curiosity

Right now, if you think about it, we bet you can come up with half a dozen brands that you love to stalk on social. Some that come to mind for us right now, are Krokodile Pear, Chalkboard Magazine, Field House Brewing, and Well + Good.

If you click on the links above and peruse their websites and social accounts, you’ll see one huge thing in common: they all have excellent branding. This means that not only are the logos and photographs and web lines and everything else visually attractive; it also means that they are consistent.

By being consistent with original and exciting and visually attractive branding that stands out, you increase web traffic, and the amount of time visitors hang out on your website.

#Truth.

Branding is part of your content; don’t let your business make the mistake of forgetting that!

Videos Need to Be Short and Sweet

Nobody watches videos that are over a minute long. In fact, according to various online marketing sources, the best length for a marketing video in order to increase web traffic is under 30 seconds:

Content

Photo courtesy of The Next Web.

That’s not to say that you can’t make a longer video (we do it all the time for ourselves and our clients), but it does mean that your video should be sweet and direct. There’s no time for extra frames, because unnecessary frames make people stop watching. (Fresh + Fit provides video marketing to our clients, so if you’re interested, ask us about it!)

If viewers like your video, they’re more likely to watch more. But if it feels like the video was dragging, they won’t bother. It’s as simple as that! By providing better content, you not only increase web traffic; you increase your conversions–which is what digital marketing is all about.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

5 Steps to Executing a Successful Digital Marketing Campaign this Fall

It’s fall, Vancouver! Wow. Time flies. The end of the summer always brings with it that push to reconfigure, re-evaluate, and plan. And that goes for marketing, too! Since 2016 is all about digital marketing (over 80% of marketing is now conducted online!), we can only imagine what 2017 will bring. So let’s chat about fall digital marketing campaign ideas for your Vancouver wellness business!

First of all, here’s a **great graph to show you which digital marketing methods had the best commercial impact earlier this year:

digital marketing chart

Pretty cool, right? So with all of this information in mind, let’s figure out how to optimize your fall Vancouver wellness business promotions!

Here are the 5 steps to executing a successful digital marketing campaign, including the initial idea, the visualized campaign, the redefined message, the quantified tweaks, and the optimized push:

Initialize Your Idea

This is basically the bones of your campaign. What is the point? What are your goals? Who are you appealing to? Where will you find these people? Once you know the answers to these questions (and others!), you can begin to formulate your ideas for a fall campaign.

Visualize Your Campaign and Get Creative

Turn your idea into a reality. Begin to actually visualize what this campaign will look like. What will it entail? Gather your team, develop a plan, and create ways to put that plan into action. Then do it! Will you employ social media marketing, or content marketing? (Or both?) What will the voice of your message sound like? (Playful? Aggressive? Cautionary?)

These things need to be mindfully thought out at this stage. Once they are, it’s time to put your plan into action.

Define Your Message

Think of your fall digital marketing campaign as an organic being. It’s going to move and change (while still maintaining the original intent behind it!), and that’s a good thing. You may find that one avenue isn’t working as well as another might, and by moving from influencer marketing to mobile marketing, you’re able to define what your message is and how it’s seen.

Quantify and Tweak

This step is all about measurement.

Keep an eye on what’s going on. Respond to messages and questions. Check your analytics, daily.  How is your promotion going? Who is your digital marketing campaign actually reaching? Are they who you want it to reach? And is it working? Are you making sales or generating leads?

Is your message being received the way you want it to be received?

At this point in the game, you should know what’s working and what’s not, and then be able to tweak your message so that in lands in the laps of your target demographic.

Optimize and Push–Hard

Once you know that your digital marketing campaign is reaching your target demographic and receiving optimal engagement, now’s the time to really push hard. What does this mean? On Facebook, it could mean increasing your ad budget. It could mean extending your campaign to include wearables and cross-promotion.

When you hit the sweet spot, you’ll know it (if you’re paying attention–and you should be), and you can really get creative and aggressive with how your message expands.

If your Vancouver wellness business needs help with social media management, content creation, event promotion, or your fall digital marketing campaign, contact us! We’d love to help.

Good luck!


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

**Graph provided by Smart Insights.

Your Vancouver Social Media Manager Needs to Be a Great Writer

A Great Vancouver Social Media Manager

Coming up with clever ways to convey messages in 140 characters or less while accompanied with really great images doesn’t seem overly difficult. But if you want people to take a genuine interest in what you’re putting out there, the message needs to be creative and unique.

Content marketing is not just about spreading or sharing information. It’s about telling people why that information will help their businesses, or change their lives for the better. Which is why to be a great Vancouver social media manager, you need to excel at writing.

Here are 3 reasons why incredible writing results in better engagement, and why if you’re in the market for a great Vancouver social media manager, you should do your homework on your potential hire’s writing skills:

Great Writing Evokes Emotion

If you’re trying to build a brand that tells a story—one that your targeted audience can relate to and understand and feel a connection with—you need to not only be able to do that in a couple of sentences; you must also convey emotion while doing so.

Simply put, people take interest in brands that they can share an emotional connection with. Think of your favourite Twitter account or Facebook page. What is it about this particular brand that draws you in? Is it the look and design? The content? The trustworthiness or klout that comes with their products or services?

It’s probably a combination of all three.

But it’s also the feelings of excitement or whimsy or inspiration that tug at your heart strings while absorbing the brand’s message. And design and klout can’t stand on their own—they need the fab content in order to grow and convey the intended message about the brand.

Great Writing is Clever

Clever writing compels people to want to read posts and status updates, then share that information with others. As social media managers, it’s our job to hook our clients’ target demo with words. If the writing is boring, it won’t get read, and it won’t receive any engagement. If that happens, what are our clients paying for? Either way, it’s a lose-lose situation.

You must write well to sell!

Great Writing Lends Klout

When businesses hire great writers to help convey their brand’s image and message, that’s a sign of the type of importance those businesses place on their brand’s online profiles. As Vancouver social media managers who are fully immersed in the land of digital content marketing and constantly reading tweets, snaps, Instagram blurbs, and status updates on Facebook, we totally judge businesses by the grammar, punctuation, and general content of their social updates all the time.

We even judge images!

So when it’s obvious that a business has made the effort to offer educated and relevant information to their customers and clients by hiring a social media manager who can write well, we’re impressed. For us, it immediately gives that business klout, which increases their brand trustworthiness and makes us want to buy from them or use their services.

So what about you? Are you in the market for a great Vancouver social media manager? At Fresh + Fit, we’re not only Vancouver social media managers, we’re also great writers. Contact us today to find out how we can help your wellness business succeed in digital marketing.


*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.