What Does a Social Media Manager Do?

Since we’re in the business of providing social media management, we thought we’d answer the obvious question: what does a social media manager do?

The answer? Way more than you probably think.

Here are 6 jobs that social media managers often find themselves doing for a client:

Managing Socials

This is the obvious one—it’s in the title. The very basic idea behind social media management is to take a load off our clients. It’s hard to build a business and maintain socials at the same time—social media is time consuming! (As if you haven’t already noticed.)

We leverage our expertise in digital marketing to find your target demo and bring those people to your social platform. From there, there’s a call to action that prompts your current and future customers to visit your website and learn more about you and your business.

The happy end result is more traffic being driven to your website, and the increased exposure leads to higher sales for YOU.


You need to be a great writer to offer great online content—bottom line. Great content is what attracts potential customers to your social platform, and ultimately, to your website and contact page.

By offering intelligent and thoughtful content, we can offer you a better service than the other guys—which is why we emphasize our writing. Our writers are published and familiar with the world of wellness—let us work on your wellness business, one tweet at a time.


Most social media managers take photos, whether they use a high-end camera or a smart phone. With all of the amazing apps available nowadays to make quality pics look incredible (check out Snapseed!), even an amateur photographer can lend plenty of value to their clients’ digital exposure through basic photography.

Public Relations

Not surprisingly, social media management has quickly evolved to include a little PR from time to time. When we want primary media for social posts, we tend to arrange events and situations that will make for interesting content—and that’s when we put on our public relations hat.

Whether it’s pitching to online or traditional media, we try and place our clients in amazing situations that will increase their public platforms. Why? Because our job is show your target demo that you are everywhere and loved by everyone. We want you in the spotlight, because it makes for great conversation and engagement.

Because isn’t that what social media is all about?

Creative Design

Design happens. Period. Recycling the same images over and over again can get boring, but when primary media sources are low, what’s a social media manager to do?

We get creative. Like, literally.

We use a variety of apps and software to create cool and personalized images to share on your social. We want you to look professional and interesting, and in order to accomplish this, sometimes we take a day (or two!) to get our design on.

Event Coordination

Not unlike the random PR hats we occasionally pull out, event coordination happens, too. Part of being a great social media manager is knowing that our clients are busy—that’s why they hired us in the first place!

We like to create situations in which our clients can show off their business, products, and themselves. At Fresh + Fit, we strongly believe that opportunities don’t just come knocking—we need to create them!

So we do.

I guess what we’re trying to say, is social media managers definitely earn their keep. Our modest title often organically falls into other categories of work; work that we deem necessary to be able to do our job properly. Next time you hum and haw over hiring a social media manager, remember that you’ll probably get more than you bargained for—and that’s a good deal.

So hire a social media manager from Fresh + Fit today! And if you’re still not convinced, watch this video:


Spring Clean Your Social

It’s about that time of year when we all get up, shake off the dust, tip our heads to the sky and breathe in sunshine and warmth and vitamin D and the smell of cherry blossoms.

(And a lot of pollen, so if you have hayfever, maybe sip a little nettle tea, first.)

Springtime means getting our lazy, winter butts in gear and putting extra emphasis on productivity. Since social media plays a huge part in any businesses’ digital marketing strategy, consider spring cleaning your social—not just your office.

(But do that, too—cleaner offices inspire increased productivity in your employees. True story.)

Here are 5 ways to spring clean your social:

Purge Those Extra Accounts

We all have them—for Fresh + Fit, it’s Pinterest. We’ll totally admit it. We are NEVER on Pinterest. Like, ever. So why do we even have a Pinterest account?

Good question.

Remember this: your business does not need to be on Pinterest and Facebook and Twitter and Instagram and Snapchat and Google+ and Reddit. Choose 2-3 social forums and rock them. You cannot be efficient and productive by trying to manage a million social media accounts.

For most businesses, Facebook, Twitter, and Instagram are the biggies. Choose a couple, and let the rest go.

Create an Editorial Calendar

Are you still flying by the seat of your pants? Why? Life is easier with a plan, right? You don’t have to come up with great content and blog ideas on the spot—you’ll have already planned it all out!

A good rule of thumb is to create a new calendar each month. Keep the next 3 months or so in the background, and fill in events and other things as you go. By the end of each month, the following month will be almost done!

WAY easier, guys. Honestly.

Update Your Info + Images

When’s the last time you edited your social info and updated your profile pics and headers? If you’re using stale media, change it! In the last few months, we’ve had clients do the following:

  • Move locations
  • Add a phone number
  • Change an email address
  • Re-brand
  • Get trademarked
  • Merge with another business
  • Get new pro photos taken

These are all things that affect your profile on social! So make sure you’re up-to-date, and you’ll stay more relevant and easier to find for your clients.

Edit Who You’re Following

It’s a good idea to go through who you’re following once a year and make some changes. Many of us follow people or organizations or businesses that don’t make sense or have anything to do with what your business is about.

Remember, potential clients, customers, and other businesses frequently check social forums to see who you deem important enough to follow. If you’re spamming your own news feed by following accounts that don’t make sense, cut them out!

Stop it.

Be Specific + Focused

Don’t just post for the sake of posting. Why? Because you’ll be missing out on posting content that’s actually valuable to your audience. By spring cleaning your social, you’re removing what doesn’t work and focusing on what does—and being specific and focus works.

(Being random is soooo 2010.)

This month (April) is the perfect time of year to clear your social clutter, and get on track for being productive, efficient, and brilliant at what you do. What’s that old adage? Work smart, not hard?

Yeah, do that.

*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.


Marketing + Developing a Plant-Based Business

On Thursday March 24th, Jennifer Browne (director of Fresh + Fit) will be moderating a panel on the topic of marketing and developing a plant-based business. If you own such a business or are considering a start-up, you should totally attend!

Here’s the info:


The Vegan Project is the force behind this event, and the four panelists include:


The topics will all focus on what our panelists feel are the best ways to market and promote a plant-based business. With collective (and successful!) experience that ranges from 2008 to present day, these business owners have plenty of success and advice, but also less-successful experiences and subsequent suggestions to offer.

Whether you’re seeking knowledge on digital media practices that might be more effective than yours, or have a specific question to ask one of the panelists, we’ll make sure everyone’s heard and leaves inspired and motivated to improve their business and/or business concept.

When + Where

The event will take place on Thursday, March 24th at 7pm, and will last approximately 90 minutes. The venue is The Juice Truck on 28 W 5th Avenue, Vancouver, BC.

We hope to see you there! For more information on this event, please leave a comment on our contact page, and we’ll be sure to get back to you right away.

Happy Sunday!




Your Clients are Searching for These 5 Things

The Big 5 is something we first heard about from Marcus Sheridan, the Sales Lion. His new video, which is at the end of this blog, explains why YOUR business might be missing the mark when it comes to content creation and subsequently, consumer interest.

When a potential client or customer makes a Google search, what is he or she looking for? Apparently, these people are usually looking for the following 5 things, and if you don’t have them available on your website, you’re missing out on potentially lucrative sales:


What’s the cost of doing business with you? What do charge for your services? The question of cost is the number one search that your potential clients initiates. If your website doesn’t provide the answer, your business might be bumped for one that makes this information readily available.

If your website doesn’t openly discuss cost, we recommend changing that.

Problems/Issues with What You’re Selling

Another frequent search item has to do with possible problems with what you’re business is selling. Be honest here—if your business sells a product that isn’t for everyone, then address that. If there’s an ideal customer that just loves your type of services, make that clear.

This will help your business, not hinder it.


How do you compare to your competition? Try to be unbiased here—what do you do better than other businesses, and what do you specialize in? Similarly, what do you feel your business might not do as well as others? This type of content gets searched a lot, and if you talk about it on your website, your business will pop up on Google searches.

Also, keep in mind that people buy from brands they trust. If you’re open and honest about your strengths and weaknesses within the market, your business will be trusted, and it’s more likely you’ll benefit from referrals.


Reviews are huge. When people shop or do research online, reviews help immensely. If your website does not post reviews by you on other similar businesses, or reviews by clients who’ve used and enjoyed your business, search engines will bypass your website for those that do have them.

It’s that simple. Reviews sell people on your product faster.


“What is the best…?” This search is incredibly popular. If you can predict which questions possible clients may be searching, then you can answer them on your website and rank higher on Google when those searches are launched.

So there you have it. The Big 5: the most popular searches that your potential clients and customers are making that you have the opportunity to answer by formulating the right content for your website. Do it, and reap the rewards.

Video here: http://www.thesaleslion.com/big-5-blog-article-topics-guaranteed-drive-traffic-leads-sales/

*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE


We’re at The Wellness Show 2016!

This Friday marks the commencement of the 24th annual Wellness Show in Vancouver, an impressively massive trade show event located at the Vancouver Convention Centre. (999 Canada Place, Vancouver.)

This year, Fresh + Fit is participating in the action! Come see us there to ask us your questions about content marketing and social media management. Here are some of the services we offer, and if you operate a wellness business in the Vancouver area, we highly recommend you consider a consultation with us:

Fresh + Fit is completely immersed in Vancouver’s health and wellness culture, and our content and social media management is curated towards presenting our clients as the best of the best when it comes to their wellness niche. In fact, our managing editor, Jennifer Browne, will be offering vegan and gluten-free recipe demos at the healthy family cooking stage on both Saturday and Sunday at 3pm.

We love wellness, we love words, we love socials, and we love to compete. Vancouver’s wellness collective is competitive. Hire us, and become more visible.

Will YOU be at The Wellness Show? If so, we’ll see you there!


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE


Measuring the Success of Your Social Media Strategy

Businesses who are active on social media definitely have a leg up on those who aren’t. But posting content is just one part of the two-prong strategy: you also have to measure how well those posts are doing. In other words, posting is great, but the goal is to attract your target demographic of people and engage them long enough to make an impact.

If your ideal audience isn’t reached or engagement doesn’t happen, then what’s the point?

Measuring the success of your social media strategy is completely necessary to understand whether or not your plan is working. (We’re assuming you have a plan, but if you don’t, maybe start HERE.)

Below are 4 easy ways to measure the impact your social media posts are having on the audience you’re trying to reach:

Track your total number of followers at the beginning of each month.

This sounds completely rudimentary, but one of the easiest ways to track how fast and effectively your business’ social media is growing, is to track actual numbers. Using a program like Excel to compare and contrast days, weeks, or months is a great way to have a concrete visual of what’s going on, and more importantly, what isn’t.

Most social media platforms also have built-in metrics tracking. Making a mindful point to access and use those tools will help you, and it requires almost no effort.

We know you’re busy, and that extra effort doesn’t come easy.

Keep an eye on how engaged your visitors are.

Are people actually seeing your posts? If so, are they liking them or commenting? Are your posts being shared? These are things that are important to track. Maybe you’ll discover that your foodie posts attract more Facebook visitors than your design posts. Or maybe bullet-point lists attract more engagement than paragraphs.

You won’t ever know until you track.

Notice the conversation (or lack thereof).

Are people talking about what you’re posting? If your posts are getting people excited and prompting shares and likes, then you’re on the right track. If not, then you need to re-evaluate.

Maybe your posts have great content, but your audience would respond better to questions or polls. Or perhaps your ‘hooks’ needs to be improved or tweaked.

See what time of day your posts garner the most views.

This is a super simple, but completely valuable tidbit of info: at the end of each month, go through your posts and make note of the ones that had the highest engagement. Then do the same for the ones that had the lowest engagement. Notice what time they were posted, what the topics were, and what kind of media was associated with each.

By doing this, you’ll find out a lot about what your audience likes and doesn’t—and that is information you can use.

By keeping actively aware of what’s doing well and what’s falling flat, you can save yourself a lot of time. Measuring performance is crucial to a great social media strategy, because without measuring, you have no idea how well you’re doing.

Tracking the outcome of your social media posts can also give you great insight as to whether or not you’re using the right platforms. Maybe your business should be on Instagram instead of Facebook. How will you know unless you pay attention?

So hopefully this post helps. For additional assistance, we suggest you give this one a read: 7 Social Media Mistakes Every Company Needs to Avoid.

Good luck, and get tracking!

*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Hiring a Social Media Manager for Instagram?

Currently one of the most popular social media platforms, Instagram is quickly becoming the social media platform. These days, no one wants to read a 1000 word blog post, or even 300 words on Facebook. Twitter caught on to our trend towards laziness by limiting blurbs to 140 characters, which seems to really work for people. Even better? Show it, don’t write it.

If a picture is worth a thousand words, than Instagram really nailed it, right?!

As social media managers, we take on our clients’ socials for a variety of reasons: to save them time, to lend our expertise and experience, and for a dozen more reasons. But we don’t do Instagram—arguably, the most popular platform of 2016.

Here’s why:

Core Value

At the very heart of this platform, is the desire to create and share an experience within a single photograph. If you’re an Instagram fan, you can probably tell the difference between a photograph that’s spontaneous and genuine and unique, and one that’s none of those things.

The very name of this platform, Instagram, implies that photos posted are shot and immediately thrown into the feeds of fans—fans that have decided to follow one’s account based on similar interest, hobbies, or other personal reasons.

When Instagram is not used for what it was originally intended—if photographs are copied from another’s account, or when the text that accompanies the images are clearly lacking in specific detail, or when the pictures just don’t make sense—it defeats the purpose of the platform.

And users notice.

Images should come from in-house, in real time, from the people that took the photos in the first place. When this doesn’t happen, the images don’t have the same merit.


When managing another’s social media—especially when managing many others’ social media—it’s impossible to coordinate your efforts and be effective without using a variety of tools meant for this purpose.

For example, one of the ways we manage our clients’ social media is through Hootsuite. We got really excited in 2015, when Hootsuite announced they were adding Instagram to the list of social platforms users could choose to manage.

As it turns out, it just doesn’t work.

Since Instagram was created for mobile (again, to promote spontaneous, in-the-moment, original image uploads), it means that the social media manager has to log in and out of each clients’ Instagram account to allow for post unloads.

You can schedule them, but they won’t auto-post without you actually signing into Instagram. On mobile. On dozens of different Instagram accounts.

Other programs used to schedule Instagram posts include Latergramme, ScheduGram, and Postso.com, but each of these scheduling services have issues. So Instagram automation is just not possible in a clean, plan-ahead, no hiccups kind-of-way, which defeats the purpose of scheduling posts and planning ahead.

Bottom Line

Instagram is an amazing platform that has millions of users—but we don’t like to use it when managing socials. Save the Instagram posts for organic uploads coming straight from the best source—your business. Allow your employees to post, making sure they remain on-brand. Post yourself! Integrate Instagram into your daily routine, and get people excited about it!

This is a DYI job, friends–but it’s better that way.

Check out our Instagram account HERE.

*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

*Gorgeous cover photo from Tamira Jarrel and taken from HERE.

Your Guide to a Successful New Year in Online Marketing

We all want 2016 to be a kick-ass year. So in order to ensure its fabulousness (that’s a word, right?!), we want to provide you with a plan to rock your world of content marketing and social media. To execute an incredible return on your time and investment, you need a strategy—and that’s exactly what this is.

Here are our 4 steps to increased productivity and a successful New Year in online marketing:


That’s right—you need a plan. When managing various accounts, it can get messy, fast. In order to be able to track progress and keep your accounts straight and moving forward, the following steps are recommended:

  • Focus on three ideas. For each account, try and decide what the online focus should be. For example, at Fresh + Fit, we try to pinpoint our social media and blog content to these three points of interest: social media marketing, blogging/writing, and the city of Vancouver. Creating content and managing our clients’ social media in the Vancouver area is what we do—so we try to focus on that. It keeps us accountable to what our business is about, and ensures that when guests arrive at our website or Facebook page, the content will be interesting, informative, and above all, predictable in its topics.
  • Manage monthly editorial calendars. This literally means planning out the month for each account you manage by filling in event dates, promotions your clients’ businesses may be running, and anything else that the social media posts should convey on behalf of your client.
  • Create tangible goals. Working towards set goals helps keep your intentions clear and therefore easier. Goals such as increasing client retention by x-amount, or signing a certain number of new clients per month are helpful to keep you accountable. Without set goals, we don’t know how we’re doing, or what we’re working towards, and this slows down productivity. Aside from business goals, it’s also important to set personal ones.
  • Dream BIG. Don’t limit yourself—set both short term and long term goals, and keep them visible. Your short term goals should lead to your long term ones, and your long term ones should be big enough to make you yearn for success and drive you to work towards them. An example of a short term goal might be to sign five new clients within two months; a longer term goal might be to hire two new employees by the end of the year, and an even longer term goal might be to expand your business within five years.

Your short term goals should lead to your long term ones, and your long term ones should be big enough to make you yearn for success and drive you to work towards them.


  • Time management. Learning to manage your time and do it well is what sets apart the successful and those who just don’t make it. Wasting time will not help anyone, while learning to manage your work hours wisely will result in greater productivity and an overall happier YOU.
  • Don’t cut corners. When we recommend you use your time wisely, we are not talking about cutting corners and thereby producing an inferior result for your clients. Do your job to the best of your ability, and you’ll feel confident about your skills and what you have to offer. (Which is important when you’re your own boss and need to sell yourself to potential clients.) The same goes for your personal life—cutting corners will result in decreased happiness.
  • Track your progress. Most social media platforms have built-in tools that allow you to track the progress and productivity of each and every post that you send out. The same goes for blogging, although depending on the site and/or host, you may need to install your own analytics plugin. The point is, you have valuable information at your fingertips, so use it.
  • Ask for feedback. There’s nothing wrong with asking your clients or even a fellow blogger/social media maven about your posts and writing. Get some feedback, and consider using it to make what you do stronger. Remember: better results will garner higher client retention and referrals.

Work Load

  • Only take on what you’ll do well. And by this, we mean only accept or source out work that you can really dig your teeth into—don’t take on too much and end up producing inferior results for your client.

Only accept or source out work that you can really dig your teeth into.

  • Avoid burnout. Burnout will make you panic, and your life will be (if only temporarily) harder. Avoid burnout by doing what we recommend above: limit yourself to the amount of work you can realistically take on. If you are being pummeled by clients asking for more work to be done, consider hiring out! And don’t feel guilty about turning away work or telling someone no: people would rather find someone who can focus on their projects than hire exhausted help and receive poor execution. (And trust us: they’ll respect you for having the ability to turn away work when you need to.)
  • Learn to adjust. As you go along with your year, you’ll notice how you’re able to juggle more efficiently and you’ll recognize what your limitations are. Adjusting your expectations and tweaking your goals is a good thing. You may find you’re capable of much more than you originally thought, or you may hit a wall faster than you had anticipated. Whatever happens, adjust. We all do it.

Real Life

  • Make time for good food. Remember to eat well, and stay hydrated. You’re working in an industry that contributes to flat bums and an increased desire for artificial sugar and a lot of caffeine. Beat the stereotype by chowing down on food that gives you real energy and honest nutrition.
  • Spend time with family and friends. This may seem silly to have to write, but work can take over your life if you let it—especially if you’re working from home, and/or for yourself. We totally understand your desire to try and get everything done and learn about how to do it bigger and better, but don’t forget to blow off steam and maintain healthy relationships. These relationships will save you time and time again from yourself—we promise.
  • Get up and move your body—often. Again with the flat bums, right? Sitting and working on your laptop for hours on end isn’t good for a body that’s designed to move. Help yourself out by getting up and moving around every hour or so, and if you can fit a quick workout or walk in or even go up and down the stairs a few times in the middle of the day, your body will thank you.

Sitting and working on your laptop for hours on end isn’t good for a body that’s designed to move.

  • Work meditation into your daily routine. There are many entrepreneurs who absolutely swear by the positive effects of nightly meditation. (See Russell Simmons‘ number one rule for successful entrepreneurs below!) When you’re gazing at a your computer for hours each and every day, your brain needs to way to quiet itself and power down. Mediation can help—even if it’s only for five minutes just before bed.
  • This one is BIG, guys. Sleep is our natural way of recharging, repairing, and sorting out unconscious thoughts and emotions. Think 4-5 hours a night cuts it? No way. You need 7-9 to recharge properly, and anything less will do more harm than good.

So with all of this information, we hope you implement it and have the best and most productive New Year you’ve had yet. Online marketing is fun, and you should have a good time while producing great results for both you and your clients.

Happy New Year! Check out the following video:


*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

5 Marketing Lessons to Learn From Star Wars

By Jennifer Browne

As Stars Wars Episode 7 prepares to launch at the end of this week, I can’t help but think that Disney has done as amazing job promoting this movie. I mean, Disney is Disney—they kind of rock their marketing campaigns. But the kind of hype and buzz that is occurring right now WORLDWIDE because of their efforts, is to be talked about and learned from.

Now, if you’re thinking that you have a very small business and no budget for promo and most definitely no team of publicists on retainer 24/7 (whaaat…you don’t have that?!), we’re here to tell you that it doesn’t matter. In this day and age, marketing, if done well, can be free. You don’t need a professional publicist, and your own marketing campaigns can take off and go viral, just like others’ did.

(And will.)

So starting with a few lessons from Star Wars, here are our suggestions on how to rock a marketing campaign for your business, whatever type of business it may be:


Begin Early

If you have something to promote, start now. Okay…start a few months before your event date/product launch/coupon promotion, or whatever. Starting early creates a buzz, and lets people know that whatever you’re promoting must be cool enough to talk about in advance.

Also, develop a marketing plan.

The Star Wars campaign began as soon as it was announced that The Walt Disney Company bought Lucasfilm—and that was in 2012. Disney began their campaign THREE YEARS before the movie was scheduled to release. The campaign actually had its own name, and it’s own website (Star Wars Celebration).

Saturate the Market

If you have something to promote, promote it everywhere. Talk about it several times a day on social media. Get chatty with your customers or clients. Send out weekly emails. Place free online ads in your local papers, and start a countdown.

Don’t just do one of these things—do them all.

The Star Wars franchise exploded last holiday season, when anything and everything that could possibly do with the movies appeared. There were Halloween costumes, toys, games, posters, and school supplies. Fast-food chains offered swag, and ads were seen on public transit. Theme parks got on board, and huge food companies made little Star Wars-shaped fruit bites.

This got so exciting for people that last week, I walked past a man in a restaurant with a massive fresh Harrison Ford tattoo on his equally giant bicep.

True story.

Advertising Campaign

Don’t Stick to One Strategy

I mean, maybe don’t publicly encourage people to tattoo your logo on their bodies, but to be all cliché, don’t place all your eggs in one basket, either. Spread ‘em out. Send a newsletter. Host a giveaway contest. Promote your product or event on social media, and provide an incentive for anyone who re-tweets your posts.

Take a quick survey on how other people in your line of business are promoting themselves, and then do ALL OF THOSE THINGS.

Go all kamikaze on this, and you will reap better rewards.

Remind People of Your Previous Successes

When Disney announced that they would be releasing an Episode 7 (actually, four more movies), they went ahead and re-released the previous six.

I know this, because my husband bought them all.

Also, right after the movie announcement, Lego began producing and selling Star Wars-themed building sets, with all of the most popular scenes and characters. This was particularly brilliant, because children who are my kids’ ages (under 10), probably didn’t know anything about the franchise.

But now they do—and kids are all about the swag.

So when conducting your marketing campaign, try and incorporate your previous successes. For example, if you own a juicing company, promote your first (presumably successful) juice as a lead-up to the release of your newest one.

Make Your Product or Event Buzz-Worthy

Now we’re talking about your event or product; not so much your campaign. If you’re going to go through the trouble to create and manage an amazing marketing campaign, you should make sure your event or product is worthy of the hassle.


Because if it is, you can use this campaign to piggy-back your next. Think ahead! Disney has one hell of a vested interest in making sure that 1) their promotions all pay off, and 2) the movie itself doesn’t disappoint. And so should you, when conducting an amazing marketing campaign.

Hey, and you know what? When all else fails, use The Force. (No, we’re not drinking.) We mean to imply that if you can envision it, and you want it bad enough, it will happen. It’s on you, and you alone.

So go get ‘em.

*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.