Our lives are insane. Glorious, but insane. We are living in a generation of bigger, better, faster, stronger. (Thank you, Daft Punk.) So we cut corners when we can and try and we stretch our hours to make it seem as though our days are 30 hours, not 24.
(Even though they actually feel like 6.)
Automating your social media posts sounds genius, and it is, until it isn’t. What do we mean? Well, there are rules to follow regarding social automation, and that’s what this post is about. Check ‘em out:
DO Use Hootsuite to Schedule Your Week in Advance
I know, we’re plugging HootSuite, but honestly? It deserves to be talked about. HootSuite Scheduler is an amazing tool that allows you to fill your socials calendar and post on a consistent basis. Use it!
DON’T Forget to Measure How Well Those Posts Did
Because otherwise, there’s no point. If you’re posting irrelevant information that your audience doesn’t connect with or care about, there’s no point to posting. Period. The whole idea is to be providing interesting content that your readers will enjoy, which makes them want to connect with you, which makes them want to do business with you.
So no blind posts—watch the reactions, and measure their success. If you’re noticing a buzz, great! Keep doing it. If not, it’s time to change your content. You won’t know this unless you measure.
DO Make Your Posts Relevant to Your Audience
There’s that ‘r’ word, again. Relevance is to social media what ketchup is to a hot dog—you gotta have it.
By creating and posting and re-posting content that your readers will enjoy and connect with, you are doing them a service. You’re helping them. You’re making a difference, and they won’t forget it—they’ll come back for more.
If your content is not relevant to the audience who sees it, you need to either change your audience, or change your content.
DON’T Forget to Read the Articles You’re Promoting
This one seems like a no-brainer, but we have ALL been there when a message pops up that reads “What about this article is appealing to you? Have you read it?”
And the answer? Uhh…nope.
Don’t put yourself in the position where you’re sharing content that you don’t even like or agree with, because you didn’t take the time to make sure it reflected you or your online persona. Open up those links, and read, baby, read.
DO Change the Way Your Posts Look Depending on the Platform
This is also important, because while Twitter requires 140 characters or less minus an image file (which is totally clutch because we’re a lazy society who loves to look at pictures instead of read) and/or link, Facebook is much more chatty, and Instagram’s pics need to be high-quality—not the same kind of pics you can get away with on Twitter.
We’re not saying you have to completely post different things, but what you post on Twitter and Facebook may not be right for Instagram. And what you post on Instagram is using much too short and concise for Facebook.
Bottom line? Make sure your posts make sense.
There are many more rules to learn, but we feel these are the basics. Once you’ve got these down, you’re good to roll up your sleeves and learn more. Because that’s what social media is all about: learning. It’s about sharing content, connecting with people, and measuring your impact.
And you ROCK, so we want to hear from you. Connect with us @freshfitvan.