5 Rules for Social Media Automation

Our lives are insane. Glorious, but insane. We are living in a generation of bigger, better, faster, stronger. (Thank you, Daft Punk.) So we cut corners when we can and try and we stretch our hours to make it seem as though our days are 30 hours, not 24.

(Even though they actually feel like 6.)

Automating your social media posts sounds genius, and it is, until it isn’t. What do we mean? Well, there are rules to follow regarding social automation, and that’s what this post is about. Check ‘em out:

DO Use Hootsuite to Schedule Your Week in Advance

I know, we’re plugging HootSuite, but honestly? It deserves to be talked about. HootSuite Scheduler is an amazing tool that allows you to fill your socials calendar and post on a consistent basis. Use it!

DON’T Forget to Measure How Well Those Posts Did

Because otherwise, there’s no point. If you’re posting irrelevant information that your audience doesn’t connect with or care about, there’s no point to posting. Period. The whole idea is to be providing interesting content that your readers will enjoy, which makes them want to connect with you, which makes them want to do business with you.

So no blind posts—watch the reactions, and measure their success. If you’re noticing a buzz, great! Keep doing it. If not, it’s time to change your content. You won’t know this unless you measure.

Content

DO Make Your Posts Relevant to Your Audience

There’s that ‘r’ word, again. Relevance is to social media what ketchup is to a hot dog—you gotta have it.

By creating and posting and re-posting content that your readers will enjoy and connect with, you are doing them a service. You’re helping them. You’re making a difference, and they won’t forget it—they’ll come back for more.

If your content is not relevant to the audience who sees it, you need to either change your audience, or change your content.

DON’T Forget to Read the Articles You’re Promoting

This one seems like a no-brainer, but we have ALL been there when a message pops up that reads “What about this article is appealing to you? Have you read it?”

And the answer? Uhh…nope.

Don’t put yourself in the position where you’re sharing content that you don’t even like or agree with, because you didn’t take the time to make sure it reflected you or your online persona. Open up those links, and read, baby, read.

DO Change the Way Your Posts Look Depending on the Platform

This is also important, because while Twitter requires 140 characters or less minus an image file (which is totally clutch because we’re a lazy society who loves to look at pictures instead of read) and/or link, Facebook is much more chatty, and Instagram’s pics need to be high-quality—not the same kind of pics you can get away with on Twitter.

We’re not saying you have to completely post different things, but what you post on Twitter and Facebook may not be right for Instagram. And what you post on Instagram is using much too short and concise for Facebook.

Bottom line? Make sure your posts make sense.

There are many more rules to learn, but we feel these are the basics. Once you’ve got these down, you’re good to roll up your sleeves and learn more. Because that’s what social media is all about: learning. It’s about sharing content, connecting with people, and measuring your impact.

And you ROCK, so we want to hear from you. Connect with us @freshfitvan.


 

*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

 

Effective Content Marketing in 5 Simple Steps

Fresh and Fit Vancouver is a collective of writers that supply the local wellness community with content writing and social media management—and there’s a lot that goes into making sure our writing and posts are making connections.

The old way of sending a message to consumers is dead. We, in the last ten years or so, have reduced our ability or want or need to focus longer than about 8 seconds on any given piece of information. What does that mean? It means that when you want to communicate something to a potential customer or client, you’d better do it in a way that makes them want to deliberately focus for longer than that. Your message needs to be interesting, relevant, new, and contain visual stimulation.

This is where the term ‘content marketing’ comes in:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Here are 5 things your message needs to contain in order to be successfully absorbed by consumers, and these are things our writers strive to include when compiling our tailored blog posts:

Originality

When consumers are looking to make a purchase, commit to a subscription, or invest their time and hard-earned money in a specific company, they need something to stand out about what you have to offer. If you’re offering the same thing as everyone else, why would they choose you?

Offering original content is vital to the success of catching and maintaining a reader’s focus. When people learn something new, they remember you, and that is what it’s all about. Content drives traffic, and good content pulls you up to the top of relevant Google searches. Which brings us to…

(But first, click HERE to read over 30 interesting stats and facts about content marketing.)

Content Marketing

Relevance

In order words, know your demographic, and market to your target audience. If you’re blogging consistently about light fixtures to a readership who’s interested in food photography, you might be putting a lot of content out there, but it’s doing nothing to help you or your home hardware business.

You need to know who you’re targeting, and understand their needs. Then, give them information that they can use and keep coming back for. If you read this post because the term ‘content marketing’ is in the title, and then we gave you a piece on the best time to post a blog, that wouldn’t be helpful to you. You wanted to learn about content marketing.

Not surprisingly, this happens all the time.

Make sure your writing is relevant to what the reader is looking for when conducting a Google search, or thinks he’s going to get by reading the title of your blog post.

Interest

I’m often reeled into reading a blog post, if it begins with a hook and a sensational title. You could be writing about the same thing, but a title that says “Fresh Water Fishing” won’t be as interesting to most people as a title that reads “5 Ways NOT to be a Loser on the Lake.”

There are many other ways to create interest, but in our opinion, one of the best ways, is to be yourself and try not to copy other writers. Your writing and blog structure will be more interesting if it’s from a different prospective than everyone else’s, and it will be if you’re true to yourself and supply unique writing, in your own voice.

Visuals

This might make us sound a bit like monkeys, but we’ve become lazy, and prefer to look at pictures instead of read words. (Maybe not all of us, but most of us.) As juvenile as that may sound, visual stimulation helps your readers to remember your post. A funny meme or a helpful video is what people remember and respond to, in this age of lack-of-focus.

For example, would you rather read the steps to complete a certain exercise, or be taught how to do it on video? Most of us respond much better to PopSugar Fitness videos than we do when reading about the same exercise in a health magazine.

Besides memes and videos, simple images and brand logos do the trick. Remember: assume you only have 8 seconds to convince someone to read your post. You want to make it as stimulating as possible.

A Call-to-Action

Every single time you end a piece of writing intended to be read by your target audience, you need to include a call-to-action. What’s a call-to-action? It’s basically asking for your readers’ business or continued attention.

For example, you might write “To view more posts on this subject, click HERE”, and then link HERE to another one of your bog posts. Another example might be “If you enjoyed this writing, why not let us know? Feel free to comment below!” Or, it might be “Like this blog? Hire us to write your blogs for you.”

A call-to-action is simply a way to encourage your readers to continue their relationship with you, and there are many ways to accomplish this.

To recap: your to-do list for successful content marketing includes:

  1. Originality
  2. Relevance
  3. Interest
  4. Visuals
  5. Call-to-Action

When your message incorporates the five things listed above, it has a MUCH better chance at being successful at attracting new clients and retaining current ones. Content is the present and future of marketing, and learning how to do it effectively will garner impressive results.


*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

(Hint: This is a call-to-action.)