A Basic Social Media Guide for Your Small Business

Because it’s all about the basics. Right? You need to start somewhere, so here’s a brief outline of why, what, when, and how to get social media working for you and your small business.

Why

The why is easy: because it’s free internet marketing, and the internet today accounts for more sales and revenue for small businesses than ever before. (In fact, to see stats on this statement, contact us for a copy of our e-book on the subject.)

By finding your tribe online and consistently soft-selling your products or services, your reach will be greater, because you’ll be building a community of like-minded people who love what you do.

Period.

What

It’s not necessary to try and build a social media presence on a dozen different platforms. We recommend choosing 2-3. Each business has their own unique vibe and wants and needs, which means your business may thrive on Twitter and Facebook, while another’s may do better on Instagram and Snapchat.

Think about which platform might be better for your small business (what are other similar small businesses doing?), and start with that.

When

Consistency is the key when it comes to social media. It depends on the platform you’re using:

  • Facebook: 1-2 posts per day
  • Twitter: 5-10 posts per day (including retweets and comments)
  • Instagram: 1-2 posts per day
  • Snapchat: unlimited

Most social media platforms have algorithms that identify a business as either marketing responsibly, or spamming their followers. That’s why it’s important to try and deliver good quality information on a consist basis, and not just post for the sake of posting.

Which brings us to:

How

As with traditional marketing, successful engagement comes from quality over quantity. Everyone is fairly savvy when it comes to brand messages (especially millennials), and it’s obvious when a small business is desperate to reach people versus providing useful insight or information.

Use relevant images, hashtags, and tags to specifically and intentionally place your message where your tribe is hanging out, and keep in mind that the soft sell is where it’s at—gone are the days of hard selling your products and services.

Because everyone has access to everything online, you have to be competitive and smart about how you want to relay information.

So there are the basics! Let us know if you want help with social media management; we offer competitive pricing and a great service—just ask our clients! They’re listed on the bottom of our homepage.

If you’d like to receive a free copy of our e-book on social media marketing, contact us, and we’ll email one to you right away.

Happy social media marketing!


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Social Media Strategy for Beginners

If you own a small business, you’re probably making use of social media marketing. Right? But do you have a general (or specific) plan, or do you just wing it and hope for the best?

One of things Fresh + Fit does for our clients is develop language guidelines and a corresponding social media strategy. Essentially, this includes brand-based etiquette for Facebook, Twitter, and Instagram. There are 5 main categories we generally address when it comes to social media strategy: tone, hashtags, tags, images, and frequency of posting.

Since all three of these social media platforms are quite different, we try to create an overall symmetry between them, while staying true to each of their unique benefits:

Facebook Social Media Strategy

Tone: This will be the same for each platform, and will completely depend on your brand’s identity. If your brand is fun, spunky, and upbeat, then this is the tone you set for all your social media posts. If your business is more informative and educational, then the tone set on social media will need to match that vibe.

Hashtags: On Facebook, hashtags should not be used in the main copy. Instead, place all hashtags at the end of your post. Many businesses choose to separate their main post copy and the hashtags by using periods or spacing or both. Facebook is great, because you have no limit (or a very, very high one) to the number of characters you can use in a single post.

So hashtag away!

The reason behind not using hashtags within your main copy, is simply because it makes the copy harder to read, which can dissuade the reader from reading your whole post.

(Which would be too bad, since you took the time to write it. Right?)

Tags: Unlike using hashtags, it’s okay to directly tag people or pages within your post. Facebook tags don’t display the ‘@’ symbol in front of them, so it looks cleaner.

Don’t be afraid to tag more people or pages at the end of your post (along with hashtags), if you didn’t directly reference them within the main copy.

Images: Images are imperative on Facebook. They will come up automatically if you’re using a URL within your post, but if you’re not, add something relevant that catches the eye of your reader. Remember, a picture is worth 1000 words, so choosing the correct photo is an art in of itself.

Frequency of Posting : All platforms are a little different, but 1-2 posts a day (maximum) is what we recommend for Facebook. Although the algorithms change every few months, they’re designed to recognize ‘Facebook spamming’, which is essentially posting on your business page way too frequently.

When Facebook’s algorithm picks this up, it will respond by making your page less visible, not more. It’s Facebook’s way of disciplining businesses who spam their clients.

Moral of the story? 1-2 posts per day, and stay consistent with what you choose.

social media icons

Twitter Social Media Strategy

Tone: As we wrote in regard to Facebook, the tone of your tweets should match your business’ brand model.

Hashtags: The main difference between using hashtags on Twitter as compared to Facebook, is the character limit you are obliged to follow on Twitter. Because you’re limited to 140 characters, hashtags can be used within the main copy of your tweet.

BUT: if you have room to use hashtags at the end of your tweet, then do it. As with Facebook, hashtags can be distracting, and are always better when placed at the end.

Tags: Use within the main copy of your tweet, and add to the end if you’re not directly referencing whomever you’re tagging within the main copy of your tweet.

Images: Although not necessary, images always make for better tweets. People are very visual, and a great image can catch a reader’s eye and compel him to read your tweet—and share it!

Frequency of Posting: With Twitter, feel free to tweet as much as once an hour throughout the day. With our clients, we make sure to schedule at least 3 tweets per day, and then with comments and shares, we typically end the day with around 6-7 tweets.

Here’s the bottom line for your Twitter social media strategy frequency: minimum 3; maximum 12.

Instagram Social Media Strategy

Tone: Ditto for Facebook and Twitter. (See above.)

Hashtags: As with Facebook, it’s best to leave the hashtags at the end of your post, separated by spacing or punctuation—especially because you have an unlimited character count.

Tags: Feel free to tag if relevant within the main copy of your post (and yes, you need a paragraph—don’t post images with no copy), and then you can tag more at the end.

Images: The most important part of Instagram! Images for Instagram are not only required, they need to be good. For this platform, we recommend spending more time on the image than on the actual post copy.

Visitors to your Instagram feed will see the first 6-9 images, so it’s important to make them beautiful and diverse.

It’s also important to your social media strategy that Instagram photos are original and unique.

Frequency of Posting: Instagram posts can go up 1-2 times per day—as with Facebook. If you post more, it will look like spam. (But again, try and stay consistent. Post every day!)

Creating language guidelines and a social media strategy is important for any business. Develop your own, stay true to your brand, and above all? Have some fun!

Call us to talk social media strategy, guys–we have your back on this. To find out which social media platforms might be best for marketing your business, read this article by Forbes.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Marketing Your Wellness Business Authentically

Fact: digital marketing can be overwhelming. As a relatively new way to gain exposure for your small wellness business (I mean, internet marketing is only about a decade new), there aren’t really any guidelines to follow or tried-and-true approaches that work for every business.

There are lots of suggestions, though, and this blog post will offer a few of those. But it’s important to remember that what works for another business may not work for yours, and to get the most bang for your buck, the main suggestion in the blog post is to be authentic.

What does it mean to market your wellness business authentically?

Authentic marketing involves knowing a few things and then actively using that knowledge to gain the most exposure possible, while staying specific to your business and what your business offers.

Here are some ideas:

Know Your Customer

This makes a huge difference to how successful your marketing campaigns go. Ask yourself these questions:

  • How would you describe your wellness business in 5 words?
  • Are you’re a B2C (business to consumer) business, or a B2B (business to business) business?
  • Who is looking for what your business provides?
  • Where can you find these people or businesses? (Is your target demographic more likely to hang out on Instagram or LinkedIn?)
  • Are you accessible to them in those places?

Be Unique

Now that you’ve answered the questions above, you should have a pretty clear idea of who you’re targeting and where they’re hanging out. This is vital knowledge!

But now you must do two more things:

  • Find your competition.
  • Be different than them.

It’s okay to borrow marketing tactics, and it’s totally cool to emulate practices that other businesses do that you deem successful, but in the end, the way you market your business should be unique.

If your wellness business is just like the other guys, it’ll blend in and be competing against other companies who already might have a good client base.

Be different.

Have Fun

Having fun is maybe the very best piece of advice we can give you when it comes to authentically marketing your wellness business. People are drawn to those who take life lightly and have fun doing what they love to do—and honestly? If you don’t have major passion for what your business is offering, no one else will, either.

So get excited, and show people you’re pumped to do what you do—happiness is infectious, and people that are happy attract more customers and do more business.

 Reinvent the Wheel

You’ve heard the adage “don’t reinvent the wheel”, right? Well, we’re here to tell you that reinvention is necessary when it comes to creating a thriving small business. If you want to market authentically, then you need to operate your business authentically.

This goes back to our point above on being unique.

So yes, send out monthly newsletter. Yes, create social media contests. Yes, actively engage with your target demographic on social media. But include something in those interactions that other businesses don’t! Have different conversations, and know where you’re comfortable drawing the line between fun and professional—then toe that line.

Because YOU are unique—and unique sells.

Be Grateful and Show It

Our last piece of advice when it comes to authentically marketing your wellness business, is to actively be grateful and thank your customers and clients for all the business and support and local collaboration.

How often do you thank others for following you on Twitter? Or send a message to a business who complimented you on a photo? Or sent a customer an email thanking her for her business?

People love to be acknowledged, and businesses that actively and intentionally radiate gratefulness are loved and respected.

So be different while also being authentic and true to yourself, and success will come. If you truly love what you do and you convey that excitement and authenticity within your day to day marketing efforts, your customers will take notice.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Creating Great Content in 5 Simple Steps

When it comes to creating great content, what determines a successful outcome? While there are definitely many factors in play, we feel that the five suggestions below are solid pieces of advice. Whether you’re writing blog posts (which is what this article is mostly referring to), a pitch, a press release, or web page copy, here are 5 simple steps to creating great content:

Write Enough, But Not Too Much

Confusing, right? Not really. Here’s the deal: aside from having exactly 2 milliseconds to capture a reader’s schizophrenic attention, you also must keep it. That means creating enough varied and great content to keep that reader interested, while assuring he (or she!) doesn’t get bored.

In our experience in writing blog posts for our clients, the optimum number of words to publish is roughly 500-1000. Under 500 doesn’t work well for Google analytics (under 300 words won’t do anything for you), and over 1000 runs the risk of your reader getting bored or distracted and ultimately checking out early.

You must hook, interest, and engage your reader fast, and for a relatively short period of time. This means getting to the point quickly and with oomph. You can do it. We believe in you and your 500-1000 words, and now you have the optimum length to structure your blog posts around.

A good rule of thumb for a pitch or press release, is to limit to under one page. (Typically, 250-300 words.)

Use Bullets and Images

In other words, shake it up. The monotonous appearance of copy gets boring, and we’re all way to ADD to manage our boredom while reading a blog post. Instead, insert a couple of images or illustrations, as well as a few bullets.

We like lists, and we know you do, too.

Make Sure Your SEO Makes Sense

You can write the best blog posts ever, but with so much competition for information to be seen and passed along, you also need to know how to get your great content to be recognized by various search engines. Here’s how to improve your SEO:

  • Don’t link to similar content
  • Use 5 outbound links
  • Link back to your website
  • Link back to your last blog post
  • Make sure your links go to webpages that are viewed (don’t link to the little guys, unless it makes sense)
  • Use searchable keywords
  • Make sure your title contains a searchable keyword (ours in this post was ‘great content’)

You’re welcome.

Edit, Edit, Edit

And then edit again.

First drafts are great, but you know what’s better? A fifth draft. (Yes, seriously.) Editing is just as important to the writing and publishing process than the actual writing is. Editing is where the magic happens, where new ideas are born, and where you catch all those awful, embarrassing punctuation and spelling mistakes.

You need to edit, and if you don’t, you’ll never produce a polished product. Remember: people pay good money for editors to take a red pen to their work, and there’s a reason for that. Great content is not created all in a day’s work.

Which brings us to…

Sleep on It

Never write and edit and post a blog post immediately after writing it. When you’re done writing, sleep on it.

Every. Single. Time.

We promise that when you wake up in the morning with fresh eyes after a good sleep, you’ll find ways to make that blog post better. (Even if it’s just finding one more copy error to fix.)

Good luck! For more tips on creating great content and how to market your content effectively, click HERE.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

 

 

5 Ways to Streamline Your Digital Marketing Practices

Let’s face it: marketing ain’t what it used to be. With digital marketing being the new norm and our big world getting smaller and smaller, stuff happens fast. Like, faster than fast. This makes it easy to feel overwhelmed and stressed when it comes to implementing good digital marketing practices for your own business, or for your clients.

But here’s where we encourage you to take a deep breath: we’ve come up with a few ways to streamline your digital marketing efforts so that scheduling content is a cinch.

(Okay, maybe not a cinch, but a whole lot easier.) Here’s how:

Create a Content Calendar—Then Use It

Creating a content calendar can be a huge time saver. It may not seem like it the first time you do it (disclaimer: it can take hours to plan out posts for just two weeks), but here’s what you need to do to make it work:

  • Only schedule two weeks at a time. Why? Because news moves fast, and social changes on a dime. Don’t waste your time and energy scheduling more than 10-14 days ahead, because we promise, you’ll end up replacing some posts and creating more work for yourself.
  • Plan a few posts a day, not the entire two weeks in one sitting. If anything can make you feel like your eyes are bleeding onto your keypad, it’s scheduling social. Make it easy and plan your calendar in increments, not all at once.

When you go to transfer your posts from your calendar to Hootsuite (or whatever platform you use to schedule media), it will be fast and easy—but the actual planning process that happens at calendar stage can be daunting if you try and do too much at once.

Also, make sure that content calendar that you’ve just created is actually used to schedule with. There have been so many times that we’ve spoken to businesses who take the time to plan, then ultimately end up ditching the plan and scheduling rogue.

What’s the point in spending valuable time crafting posts if you don’t end up using them? (Answer: there is zero point. So use them!)

teamwork

Share an Editorial Calendar with Your Team

An editorial calendar is not to be confused with a content calendar. Whereas a content calendar holds all of your crafted content that will be transferred to your social media accounts, an editorial calendar is one that shows various tasks and the associated due dates and team members who are in charge of completing those tasks.

Sharing an editorial calendar can make your life much easier, but make sure you store your calendar in Google Drive or somewhere that makes it easy for your team to all make real-time edits. Saving a doc and passing it around is NOT a time-saving activity.

Streamline Everything

As in, have a copy of everything that you typically send clients updated and ready to go at all times. This way, when a new client is looking for more information on your business or someone wants a copy of your team’s latest social media strategy ideas, you can simply attach what you have ready.

(And not have to type and retype everything out for everyone under the sun—because typing takes time.)

Don’t be Afraid to Innovate and Create

As you work on digital marketing for your business or clients, make sure to make a mental note of what works for you and what doesn’t. If you think something would be easier to complete or produce better results if it were done in a different way, then make that change!

Don’t compromise your competency and effectiveness because you allow yourself to play by another’s rules. Make your own rules!

Take Advantage of Others’ Ah-Ha Moments

Additionally, if you stumble across something that has worked well for others, don’t hesitate to try it for yourself. As the adage goes, you don’t have to reinvent the wheel. (Unless the wheel sucks—and then definitely reinvent it.)

Good luck, and Happy New Year! Cheers to an amazing upcoming year in digital marketing.


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

How to Increase Web Traffic Via Better Content

Content is king. Video is king. A picture is worth a thousand words.

When it comes to increasing web traffic, we hear all of these cliche revelations constantly. But which adage is correct? Well…all of them are, but only if the quality is high and the content is relevant.

So how do we make sure we’re producing high-quality, relevant content that will increase web traffic? Here are three simple ways:

Newsworthy Content Trumps Evergreen Content

Sure, evergreen content (content that’s always relevant and safe, such as healthy recipes) is great, but newsworthy content grabs people’s attention–especially if it has a great blog title and hook. Within almost every evergreen idea, there’s a newsworthy chunk of information to draw from. To increase web traffic, try and find that new and interesting twist to your topic, and be sure to expand on it to create interest.

Web traffic

Great Branding Increases Curiosity

Right now, if you think about it, we bet you can come up with half a dozen brands that you love to stalk on social. Some that come to mind for us right now, are Krokodile Pear, Chalkboard Magazine, Field House Brewing, and Well + Good.

If you click on the links above and peruse their websites and social accounts, you’ll see one huge thing in common: they all have excellent branding. This means that not only are the logos and photographs and web lines and everything else visually attractive; it also means that they are consistent.

By being consistent with original and exciting and visually attractive branding that stands out, you increase web traffic, and the amount of time visitors hang out on your website.

#Truth.

Branding is part of your content; don’t let your business make the mistake of forgetting that!

Videos Need to Be Short and Sweet

Nobody watches videos that are over a minute long. In fact, according to various online marketing sources, the best length for a marketing video in order to increase web traffic is under 30 seconds:

Content

Photo courtesy of The Next Web.

That’s not to say that you can’t make a longer video (we do it all the time for ourselves and our clients), but it does mean that your video should be sweet and direct. There’s no time for extra frames, because unnecessary frames make people stop watching. (Fresh + Fit provides video marketing to our clients, so if you’re interested, ask us about it!)

If viewers like your video, they’re more likely to watch more. But if it feels like the video was dragging, they won’t bother. It’s as simple as that! By providing better content, you not only increase web traffic; you increase your conversions–which is what digital marketing is all about.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Social Media Tips for Vancouver Health and Wellness Professionals

If you’re the owner of a Vancouver health and wellness business, you should be taking advantage of social media and other digital marketing avenues, stat. Why? Because wellness is one area that makes perfect sense to promote via social!

Here’s why:

Wellness and social media are both organic. What does this mean? Essentially, it means that information is ever-changing and malleable when it comes to both wellness and social media. Each month that passes by, new approaches are discovered for wellness, just as algorithms and preferences for social media change.

This is cool, because it makes you realize that there are endless possibilities for marketing wellness in Vancouver—and social media marketing is easy, free, and effective.

Here are 3 social media tips for Vancouver health and wellness pros:

Be Expected and Excited to Change Gears–Often

As written above, wellness is one business that changes constantly, which makes it a natural fit for social media marketing. Each year, Vancouver’s health and wellness scene is changed drastically—businesses close and new ones open. The competition gets stronger and more creative, which means when marketing your business, you need to step up.

This also makes your job more exciting.

Learning and trying and testing new products is fun—and the more you know about what’s out there and available, the better job you’ll do at selling your own product. So be open-minded, and malleable to change. (The most successful wellness businesses know how to do this well.)

This also applies to social media marketing. Snapchat didn’t exist 4 years ago. So if you think your business could receive better visibility on Snapchat than on your 7-year-old Twitter platform, you need to be able to make that change. Don’t keep doing what isn’t working—focus on what does work, and how to make it work better.

Vancouver health and wellness audience

Know Your Vancouver Health and Wellness Audience

Knowing your audience means understanding who your product or service appeals to. What is your target demographic? Who’s looking at your social media platforms, and where do your conversions come from? Are people actually engaged in the content you’re supplying them with?

These are all questions that can be answered for free via your social analytics. And for a few bucks? You can have all the info you ever want to know at your fingertips. For this reason, social media is essential to your Vancouver health and wellness business.

Identify Your Competition—Then Work with Them; Not Against Them

This may seem like an odd statement, but it’s better to work with your competition than against them when it comes to your Vancouver health and wellness business. Here’s the thing: when health and wellness are involved in your daily life, people are usually happy.

Use that happiness to propel your business forward and learn to grow with your competition. People enjoy happy and helpful people; especially when it comes from wellness professionals. (No one wants to deal with a grumpy juice bar employee, right?) So emanate what you’re putting out and what you hope to achieve.

It works! And if you have any questions about this info or would like any clarification, please don’t hesitate to reach out by filling out the form on our contact page or commenting on this post via social media.


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

5 Steps to Executing a Successful Digital Marketing Campaign this Fall

It’s fall, Vancouver! Wow. Time flies. The end of the summer always brings with it that push to reconfigure, re-evaluate, and plan. And that goes for marketing, too! Since 2016 is all about digital marketing (over 80% of marketing is now conducted online!), we can only imagine what 2017 will bring. So let’s chat about fall digital marketing campaign ideas for your Vancouver wellness business!

First of all, here’s a **great graph to show you which digital marketing methods had the best commercial impact earlier this year:

digital marketing chart

Pretty cool, right? So with all of this information in mind, let’s figure out how to optimize your fall Vancouver wellness business promotions!

Here are the 5 steps to executing a successful digital marketing campaign, including the initial idea, the visualized campaign, the redefined message, the quantified tweaks, and the optimized push:

Initialize Your Idea

This is basically the bones of your campaign. What is the point? What are your goals? Who are you appealing to? Where will you find these people? Once you know the answers to these questions (and others!), you can begin to formulate your ideas for a fall campaign.

Visualize Your Campaign and Get Creative

Turn your idea into a reality. Begin to actually visualize what this campaign will look like. What will it entail? Gather your team, develop a plan, and create ways to put that plan into action. Then do it! Will you employ social media marketing, or content marketing? (Or both?) What will the voice of your message sound like? (Playful? Aggressive? Cautionary?)

These things need to be mindfully thought out at this stage. Once they are, it’s time to put your plan into action.

Define Your Message

Think of your fall digital marketing campaign as an organic being. It’s going to move and change (while still maintaining the original intent behind it!), and that’s a good thing. You may find that one avenue isn’t working as well as another might, and by moving from influencer marketing to mobile marketing, you’re able to define what your message is and how it’s seen.

Quantify and Tweak

This step is all about measurement.

Keep an eye on what’s going on. Respond to messages and questions. Check your analytics, daily.  How is your promotion going? Who is your digital marketing campaign actually reaching? Are they who you want it to reach? And is it working? Are you making sales or generating leads?

Is your message being received the way you want it to be received?

At this point in the game, you should know what’s working and what’s not, and then be able to tweak your message so that in lands in the laps of your target demographic.

Optimize and Push–Hard

Once you know that your digital marketing campaign is reaching your target demographic and receiving optimal engagement, now’s the time to really push hard. What does this mean? On Facebook, it could mean increasing your ad budget. It could mean extending your campaign to include wearables and cross-promotion.

When you hit the sweet spot, you’ll know it (if you’re paying attention–and you should be), and you can really get creative and aggressive with how your message expands.

If your Vancouver wellness business needs help with social media management, content creation, event promotion, or your fall digital marketing campaign, contact us! We’d love to help.

Good luck!


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

**Graph provided by Smart Insights.

Healthy Vancouver Businesses Provide Better Workplace Morale

At Fresh + Fit, we choose to only work with local businesses that emphasize health and wellness, and we love it. All of our clients share the same intention as we do; that is, to provide or supply the Vancouver area with products and/or services that will ultimately increase our community’s health and well-being.

But looking further than that, what do Vancouver businesses that actively and mindfully cultivate an environment based on health and wellness do better than those that don’t?

Research says that these types of businesses actually produce better workplace morale:

“By creating a positive, safe and healthy environment for employees, you can increase workplace morale, improve your employees’ work-life balance and, in turn, positively impact your business.”[1] —Fit for Work

Here are 4 reasons why Vancouver businesses based on health and wellness are generally happier and produce better workplace morale than the other guys:

Health-Conscious Businesses Attract Employees Who Genuinely Care

When you feel taken care of, you want to take care of others (including your colleagues and co-workers). The workweek is 40 hours long, and doing your job alongside caring people who are excited about health and wellness makes for better days! Pair that with a healthy environment that is consistently interested in helping others be well, and you have a winning combination.

In fact, according to Harvard Health, ‘doing good and feeling good’ is a solid recipe for happiness in the workplace.[2]

Selling Health Translates to…Better Health! (For all.)

When you spend 40 hours a week thinking about health, the result is that you usually pick up healthier habits. To be a truly great salesperson, you have to love what you sell…that’s why so many businesses who do well, have their employees try their products and insist they familiarize themselves with them.

If your employees believe in what they sell, and they incorporate these particular products and services into their own lives, it’s easy for them to sell to others—they’re basically living and accessible examples of your business’ brand. And if employees are essentially living the brand, they’re going to adopt the healthy lifestyle that goes with it.

Taking a Vested Interest in the Health of Others Grounds and Humanizes Employees

Helping others become better versions of themselves is humbling. It’s working every day to improve other people’s lives—and that’s a powerful way to ground yourself and remember what you’re thankful for.

In reverse, it’s been proven that people who want to help others be healthy are often cut from the same cloth in regards to personality traits:

“Humility is one of the first personality traits to be linked to helping behavior, and that’s significant because personality traits are broad and far-reaching contributors to behavior, and tend to take precedence over other factors, such as time and social pressures.”[3] –Time Magazine

In other words, employees working in an environment of health and wellness probably share the same values and intentions among themselves, and this likely leads to a positive and healthy work culture.

Ergo, increased workplace morale.

Healthier Employees are More Productive—True Story.

Healthy living directly translates into better eating habits, better sleep, and in turn, better problem-solving and communication skills. People who eat well, are consistently active, and mindfully make time for rest generally don’t hit the proverbial wall throughout their day—and this makes them more productive at work.

Also? Healthier people take less sick days.

This means less stress on employers and co-workers to cover the sick person’s job, and that makes for better employee morale among everyone.

“Healthy workplaces are good for business. Healthy work environments improve productivity and reduce costs related to absenteeism, lost productivity, turnover, workers’ compensation, and medical and disability claims.”[4] – The Government of British Columbia

So there you have it! 4 reasons why, if you’re passionate about health and wellness, you should find a job whose business mission matches your own. Vancouver businesses that cultivate mindful health cultures are key to loving your job!

And if you love what you do, you’ll never have to work a day in your life.

References

[1] http://fitforwork.org/employer/benefits-of-a-healthy-workforce/

[2] http://www.health.harvard.edu/healthbeat/the-happiness-health-connection

[3] http://healthland.time.com/2012/01/02/humble-people-are-more-helpful/

[4] http://www2.gov.bc.ca/gov/content/health/keeping-bc-healthy-safe/healthy-communities/healthy-workplaces


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouverwriters, click HERE.