Tips for Holiday Marketing Events

Happy holidays! Can you believe the 2017 holiday marketing season has already commenced?

Isn’t it April?!

As we approach mid-November, we begin to see a huge influx in holiday events. These events range from small private gatherings, to huge week-long sales—like Black Friday! Depending on your business, you may want to consider doing something to attract new customers, while also showing your genuine appreciation for your current ones.

Here are 4 ways to enhance your holiday marketing ideas:

Count it Down

People love a good countdown, and a ‘Countdown ‘til December’ would be a great idea to start the holiday sales tally.

Offer professional and beautiful pics on new items or holiday-dressed items or sales items on Instagram or Facebook (or both!) every day from Nov. 20-30. These dates coincide with Black Friday, which always generates a TON of sales.

By offering something for your customers during this time, you’ll cash in on the peeps looking for deals and pretty things to buy as Christmas gifts.

Give Your Loyals Some Love

Exclusivity gets people excited, so get exclusive! Take your mailing list, and create a special invite for your regulars to attend a semi-private two hours or so in your shop. Offer tea (or even wine, if it’s in the budget and you can get a liquor license), and showcase your newest holiday products for them.

If you can do this as a ‘Preview Party’ for new merchandise, your regs will leave feeling special, and hopefully will have spent a little dough.

Pop it Up

AKA: collaborate with your community. A traditional pop-up shop would take place in an empty retail space that you occupy for a matter of weeks. But what about having a like-minded retail space host you, instead?

This is a smaller, simpler version of what many retail businesses typically do, but it means little to no overhead, and can be somewhat impulsive. Here’s how to execute:

  • Find a like-minded business that compliments yours, but sells different products. Make sure this business is BUSY during the holidays and active on social media.
  • Negotiate what kind of space you’ll get, how many square feet, and for how long (typically a day to a week). Also consider what kind of incentive you’re providing your host with for, well, hosting you! Will it be a percentage of sales, or will you bring this other business more sales for simply being there? Be realistic.
  • Pick a date for the pop-up shop that is at least two weeks away, but preferably 3-4 weeks down the road.
  • Collaborate with said host to create a fun, impulsive, exciting social media strategy that includes a countdown to the event–and BOTH be active on social about it. Sharing platforms is what makes these collabs work well!
  • On the day of the holiday marketing event, be loud about it. Have balloons outside the store front. Live tweet all day. Play loud music. Serve holiday popcorn. Whatever you need to do to get people excited, do it.

Host a Friendly Fire Sale

(Promoted exclusively on social media, of course.) Begin with letting your customers know that something big is coming, and that they should pay attention to your biz’s socials for the next few days. Then, maybe do a “12 days of Christmas” thing, with every day offering a different type of sale on a different item.

The key to this is to make the sales GOOD.

For example, 2-for-1 sales; 50% off sales, buy 2 get 1 free sales. And offer these sales on specific merchandise, not everything. So if you’re selling kind beauty products, you can offer 50% of bar soap on one day, then buy 2 get 1 mascara free another day.

That kind of thing.

Promote this on social, on your biggest platform (usually Instagram or Facebook for most), and make the associated creative beautiful and visually appealing. You can make it even better by offering a basket of free goods to whoever shares your posts the most during the 12 days.

Hopefully some of these ideas will get you excited, and you’ll still have time to organize and execute before Christmas! Fun fact: according to Real Simple, some of the biggest sales days of the year is December 21-24.

You have time!

Get on it, and good luck. If you need help promoting your business this holiday season, let us know and we can help; Fresh + Fit creates custom holiday campaigns and social media strategies that will knock your socks off and whip merch out your doors in a flash—ask us how.

xo


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

 

6 Back to School Marketing Ideas

Summer may not be quite over yet, but back to school time definitely signals the beginning of fall for many of us. As the season turns over, it provides a great excuse for new marketing campaigns for your small business.

Here are 6 marketing ideas for getting ready for back to school:

Offer Exclusive Deals or Back to School Discounts

The back to school shopping season is super competitive, so students and parents are always looking for the best prices for the items on their lists.

If your business sells clothing or school supplies, make you stand out with a sale on essentials. If you operate a coffee shop, cafe, or bakery, you can still get in on the back to school buying craze by offering special deals for parents and students in the morning (like breakfast and coffee) or after school.

Be sure to promote your deals through in-store signage, newsletters (email marketing), and on social media. We recommend starting these sales around August 1, but note that most people tend to procrastinate—so starting now is okay, too.

Show Your Love for Local

Small, local businesses are part of the integral fabric of every community, so be certain to capitalize on the local advantage. There are tons of ways to do this, including hosting fundraisers for local sports teams or music programs, throwing shopping nights that benefit schools, and donating items for raffles.

By reaching out to local public schools, you can take advantage of participating in events that will be planned with or without you. Schools must fundraise to generate money for programs, so why not fundraise in collaboration with your business?

If not yours, it will be someone else’s.

Get Social Online

Busy people (like parents) are generally huge lovers of online shopping. Shoppers are increasingly turning to social media over small businesses’ websites in order to get the most up-to-date information on sales, events, and special store hours, so it makes sense to focus your marketing efforts on public platforms like Facebook, Twitter, Instagram, and Pinterest.

Offer your followers a discount when they mention a special code that you post on social media, or when they tag their friends, comment, or re-post something.

Tip: continue to offer deals after back to school. Let your followers know that sales and special deals with your business are not just a one-time offer.

Specifically Promote Back to School Essentials

If you operate a clothing boutique, a cool idea is to create Pinterest boards and lists of the season’s must-have back to school trends, essentials, and gear.

On Instagram, you can post daily images (up to 4-5 times per day at different times) of your top 10 trend picks for fall, or the newest and coolest school gear your small business is carrying.

Incentivize Customers with Gift Cards

A great example of this is what Old Navy routinely does—they provide their shoppers with coupons on future purchases when they spend a specific amount in-store.

Back to school is an expensive time for students and parents, so thank them for choosing to shop with you by offering gift cards for your business when they spend a certain amount during a specific window of time. At the same time, collect their email information to add to your newsletter list.

Then, when you have new merchandise and sales, or when the holidays are approaching, email a reminder or newsletter to these gift card holders and give them a reason to visit you again.

Collaborate with Other Local Businesses

There is strength in numbers when it comes to successful small businesses. Get together with other local stores, coffee shops, and restaurants for back-to-school promotions and events.

When you collaborate with other local businesses, it also means great cross-promotion opportunities through email marketing and social media. It’s a win-win!

And remember: these suggestions are not just for back to school…use them to formulate fall or holiday marketing campaigns, too!


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE