Social Media Tips for Vancouver Health and Wellness Professionals

If you’re the owner of a Vancouver health and wellness business, you should be taking advantage of social media and other digital marketing avenues, stat. Why? Because wellness is one area that makes perfect sense to promote via social!

Here’s why:

Wellness and social media are both organic. What does this mean? Essentially, it means that information is ever-changing and malleable when it comes to both wellness and social media. Each month that passes by, new approaches are discovered for wellness, just as algorithms and preferences for social media change.

This is cool, because it makes you realize that there are endless possibilities for marketing wellness in Vancouver—and social media marketing is easy, free, and effective.

Here are 3 social media tips for Vancouver health and wellness pros:

Be Expected and Excited to Change Gears–Often

As written above, wellness is one business that changes constantly, which makes it a natural fit for social media marketing. Each year, Vancouver’s health and wellness scene is changed drastically—businesses close and new ones open. The competition gets stronger and more creative, which means when marketing your business, you need to step up.

This also makes your job more exciting.

Learning and trying and testing new products is fun—and the more you know about what’s out there and available, the better job you’ll do at selling your own product. So be open-minded, and malleable to change. (The most successful wellness businesses know how to do this well.)

This also applies to social media marketing. Snapchat didn’t exist 4 years ago. So if you think your business could receive better visibility on Snapchat than on your 7-year-old Twitter platform, you need to be able to make that change. Don’t keep doing what isn’t working—focus on what does work, and how to make it work better.

Vancouver health and wellness audience

Know Your Vancouver Health and Wellness Audience

Knowing your audience means understanding who your product or service appeals to. What is your target demographic? Who’s looking at your social media platforms, and where do your conversions come from? Are people actually engaged in the content you’re supplying them with?

These are all questions that can be answered for free via your social analytics. And for a few bucks? You can have all the info you ever want to know at your fingertips. For this reason, social media is essential to your Vancouver health and wellness business.

Identify Your Competition—Then Work with Them; Not Against Them

This may seem like an odd statement, but it’s better to work with your competition than against them when it comes to your Vancouver health and wellness business. Here’s the thing: when health and wellness are involved in your daily life, people are usually happy.

Use that happiness to propel your business forward and learn to grow with your competition. People enjoy happy and helpful people; especially when it comes from wellness professionals. (No one wants to deal with a grumpy juice bar employee, right?) So emanate what you’re putting out and what you hope to achieve.

It works! And if you have any questions about this info or would like any clarification, please don’t hesitate to reach out by filling out the form on our contact page or commenting on this post via social media.


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

5 Steps to Executing a Successful Digital Marketing Campaign this Fall

It’s fall, Vancouver! Wow. Time flies. The end of the summer always brings with it that push to reconfigure, re-evaluate, and plan. And that goes for marketing, too! Since 2016 is all about digital marketing (over 80% of marketing is now conducted online!), we can only imagine what 2017 will bring. So let’s chat about fall digital marketing campaign ideas for your Vancouver wellness business!

First of all, here’s a **great graph to show you which digital marketing methods had the best commercial impact earlier this year:

digital marketing chart

Pretty cool, right? So with all of this information in mind, let’s figure out how to optimize your fall Vancouver wellness business promotions!

Here are the 5 steps to executing a successful digital marketing campaign, including the initial idea, the visualized campaign, the redefined message, the quantified tweaks, and the optimized push:

Initialize Your Idea

This is basically the bones of your campaign. What is the point? What are your goals? Who are you appealing to? Where will you find these people? Once you know the answers to these questions (and others!), you can begin to formulate your ideas for a fall campaign.

Visualize Your Campaign and Get Creative

Turn your idea into a reality. Begin to actually visualize what this campaign will look like. What will it entail? Gather your team, develop a plan, and create ways to put that plan into action. Then do it! Will you employ social media marketing, or content marketing? (Or both?) What will the voice of your message sound like? (Playful? Aggressive? Cautionary?)

These things need to be mindfully thought out at this stage. Once they are, it’s time to put your plan into action.

Define Your Message

Think of your fall digital marketing campaign as an organic being. It’s going to move and change (while still maintaining the original intent behind it!), and that’s a good thing. You may find that one avenue isn’t working as well as another might, and by moving from influencer marketing to mobile marketing, you’re able to define what your message is and how it’s seen.

Quantify and Tweak

This step is all about measurement.

Keep an eye on what’s going on. Respond to messages and questions. Check your analytics, daily.  How is your promotion going? Who is your digital marketing campaign actually reaching? Are they who you want it to reach? And is it working? Are you making sales or generating leads?

Is your message being received the way you want it to be received?

At this point in the game, you should know what’s working and what’s not, and then be able to tweak your message so that in lands in the laps of your target demographic.

Optimize and Push–Hard

Once you know that your digital marketing campaign is reaching your target demographic and receiving optimal engagement, now’s the time to really push hard. What does this mean? On Facebook, it could mean increasing your ad budget. It could mean extending your campaign to include wearables and cross-promotion.

When you hit the sweet spot, you’ll know it (if you’re paying attention–and you should be), and you can really get creative and aggressive with how your message expands.

If your Vancouver wellness business needs help with social media management, content creation, event promotion, or your fall digital marketing campaign, contact us! We’d love to help.

Good luck!


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

**Graph provided by Smart Insights.

Your Vancouver Social Media Manager Needs to Be a Great Writer

A Great Vancouver Social Media Manager

Coming up with clever ways to convey messages in 140 characters or less while accompanied with really great images doesn’t seem overly difficult. But if you want people to take a genuine interest in what you’re putting out there, the message needs to be creative and unique.

Content marketing is not just about spreading or sharing information. It’s about telling people why that information will help their businesses, or change their lives for the better. Which is why to be a great Vancouver social media manager, you need to excel at writing.

Here are 3 reasons why incredible writing results in better engagement, and why if you’re in the market for a great Vancouver social media manager, you should do your homework on your potential hire’s writing skills:

Great Writing Evokes Emotion

If you’re trying to build a brand that tells a story—one that your targeted audience can relate to and understand and feel a connection with—you need to not only be able to do that in a couple of sentences; you must also convey emotion while doing so.

Simply put, people take interest in brands that they can share an emotional connection with. Think of your favourite Twitter account or Facebook page. What is it about this particular brand that draws you in? Is it the look and design? The content? The trustworthiness or klout that comes with their products or services?

It’s probably a combination of all three.

But it’s also the feelings of excitement or whimsy or inspiration that tug at your heart strings while absorbing the brand’s message. And design and klout can’t stand on their own—they need the fab content in order to grow and convey the intended message about the brand.

Great Writing is Clever

Clever writing compels people to want to read posts and status updates, then share that information with others. As social media managers, it’s our job to hook our clients’ target demo with words. If the writing is boring, it won’t get read, and it won’t receive any engagement. If that happens, what are our clients paying for? Either way, it’s a lose-lose situation.

You must write well to sell!

Great Writing Lends Klout

When businesses hire great writers to help convey their brand’s image and message, that’s a sign of the type of importance those businesses place on their brand’s online profiles. As Vancouver social media managers who are fully immersed in the land of digital content marketing and constantly reading tweets, snaps, Instagram blurbs, and status updates on Facebook, we totally judge businesses by the grammar, punctuation, and general content of their social updates all the time.

We even judge images!

So when it’s obvious that a business has made the effort to offer educated and relevant information to their customers and clients by hiring a social media manager who can write well, we’re impressed. For us, it immediately gives that business klout, which increases their brand trustworthiness and makes us want to buy from them or use their services.

So what about you? Are you in the market for a great Vancouver social media manager? At Fresh + Fit, we’re not only Vancouver social media managers, we’re also great writers. Contact us today to find out how we can help your wellness business succeed in digital marketing.


*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

What Does a Social Media Manager Do?

Since we’re in the business of providing social media management, we thought we’d answer the obvious question: what does a social media manager do?

The answer? Way more than you probably think.

Here are 6 jobs that social media managers often find themselves doing for a client:

Managing Socials

This is the obvious one—it’s in the title. The very basic idea behind social media management is to take a load off our clients. It’s hard to build a business and maintain socials at the same time—social media is time consuming! (As if you haven’t already noticed.)

We leverage our expertise in digital marketing to find your target demo and bring those people to your social platform. From there, there’s a call to action that prompts your current and future customers to visit your website and learn more about you and your business.

The happy end result is more traffic being driven to your website, and the increased exposure leads to higher sales for YOU.

Writing

You need to be a great writer to offer great online content—bottom line. Great content is what attracts potential customers to your social platform, and ultimately, to your website and contact page.

By offering intelligent and thoughtful content, we can offer you a better service than the other guys—which is why we emphasize our writing. Our writers are published and familiar with the world of wellness—let us work on your wellness business, one tweet at a time.

Photography

Most social media managers take photos, whether they use a high-end camera or a smart phone. With all of the amazing apps available nowadays to make quality pics look incredible (check out Snapseed!), even an amateur photographer can lend plenty of value to their clients’ digital exposure through basic photography.

Public Relations

Not surprisingly, social media management has quickly evolved to include a little PR from time to time. When we want primary media for social posts, we tend to arrange events and situations that will make for interesting content—and that’s when we put on our public relations hat.

Whether it’s pitching to online or traditional media, we try and place our clients in amazing situations that will increase their public platforms. Why? Because our job is show your target demo that you are everywhere and loved by everyone. We want you in the spotlight, because it makes for great conversation and engagement.

Because isn’t that what social media is all about?

Creative Design

Design happens. Period. Recycling the same images over and over again can get boring, but when primary media sources are low, what’s a social media manager to do?

We get creative. Like, literally.

We use a variety of apps and software to create cool and personalized images to share on your social. We want you to look professional and interesting, and in order to accomplish this, sometimes we take a day (or two!) to get our design on.

Event Coordination

Not unlike the random PR hats we occasionally pull out, event coordination happens, too. Part of being a great social media manager is knowing that our clients are busy—that’s why they hired us in the first place!

We like to create situations in which our clients can show off their business, products, and themselves. At Fresh + Fit, we strongly believe that opportunities don’t just come knocking—we need to create them!

So we do.

I guess what we’re trying to say, is social media managers definitely earn their keep. Our modest title often organically falls into other categories of work; work that we deem necessary to be able to do our job properly. Next time you hum and haw over hiring a social media manager, remember that you’ll probably get more than you bargained for—and that’s a good deal.

So hire a social media manager from Fresh + Fit today! And if you’re still not convinced, watch this video:

 

Spring Clean Your Social

It’s about that time of year when we all get up, shake off the dust, tip our heads to the sky and breathe in sunshine and warmth and vitamin D and the smell of cherry blossoms.

(And a lot of pollen, so if you have hayfever, maybe sip a little nettle tea, first.)

Springtime means getting our lazy, winter butts in gear and putting extra emphasis on productivity. Since social media plays a huge part in any businesses’ digital marketing strategy, consider spring cleaning your social—not just your office.

(But do that, too—cleaner offices inspire increased productivity in your employees. True story.)

Here are 5 ways to spring clean your social:

Purge Those Extra Accounts

We all have them—for Fresh + Fit, it’s Pinterest. We’ll totally admit it. We are NEVER on Pinterest. Like, ever. So why do we even have a Pinterest account?

Good question.

Remember this: your business does not need to be on Pinterest and Facebook and Twitter and Instagram and Snapchat and Google+ and Reddit. Choose 2-3 social forums and rock them. You cannot be efficient and productive by trying to manage a million social media accounts.

For most businesses, Facebook, Twitter, and Instagram are the biggies. Choose a couple, and let the rest go.

Create an Editorial Calendar

Are you still flying by the seat of your pants? Why? Life is easier with a plan, right? You don’t have to come up with great content and blog ideas on the spot—you’ll have already planned it all out!

A good rule of thumb is to create a new calendar each month. Keep the next 3 months or so in the background, and fill in events and other things as you go. By the end of each month, the following month will be almost done!

WAY easier, guys. Honestly.

Update Your Info + Images

When’s the last time you edited your social info and updated your profile pics and headers? If you’re using stale media, change it! In the last few months, we’ve had clients do the following:

  • Move locations
  • Add a phone number
  • Change an email address
  • Re-brand
  • Get trademarked
  • Merge with another business
  • Get new pro photos taken

These are all things that affect your profile on social! So make sure you’re up-to-date, and you’ll stay more relevant and easier to find for your clients.

Edit Who You’re Following

It’s a good idea to go through who you’re following once a year and make some changes. Many of us follow people or organizations or businesses that don’t make sense or have anything to do with what your business is about.

Remember, potential clients, customers, and other businesses frequently check social forums to see who you deem important enough to follow. If you’re spamming your own news feed by following accounts that don’t make sense, cut them out!

Stop it.

Be Specific + Focused

Don’t just post for the sake of posting. Why? Because you’ll be missing out on posting content that’s actually valuable to your audience. By spring cleaning your social, you’re removing what doesn’t work and focusing on what does—and being specific and focus works.

(Being random is soooo 2010.)

This month (April) is the perfect time of year to clear your social clutter, and get on track for being productive, efficient, and brilliant at what you do. What’s that old adage? Work smart, not hard?

Yeah, do that.


*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

 

Marketing + Developing a Plant-Based Business

On Thursday March 24th, Jennifer Browne (director of Fresh + Fit) will be moderating a panel on the topic of marketing and developing a plant-based business. If you own such a business or are considering a start-up, you should totally attend!

Here’s the info:

Who

The Vegan Project is the force behind this event, and the four panelists include:

What

The topics will all focus on what our panelists feel are the best ways to market and promote a plant-based business. With collective (and successful!) experience that ranges from 2008 to present day, these business owners have plenty of success and advice, but also less-successful experiences and subsequent suggestions to offer.

Whether you’re seeking knowledge on digital media practices that might be more effective than yours, or have a specific question to ask one of the panelists, we’ll make sure everyone’s heard and leaves inspired and motivated to improve their business and/or business concept.

When + Where

The event will take place on Thursday, March 24th at 7pm, and will last approximately 90 minutes. The venue is The Juice Truck on 28 W 5th Avenue, Vancouver, BC.

We hope to see you there! For more information on this event, please leave a comment on our contact page, and we’ll be sure to get back to you right away.

Happy Sunday!

 

 

 

Hiring a Social Media Manager: 4 Things to Consider

More and more businesses are realizing that social media should be part of their marketing plan. After all, the platform is free, and the reach is huge. Social media involvement gives businesses an opportunity to showcase their brand in a fun, engaging, community-oriented way, and the most convenient way for most businesses to effectively participate digitally, is to hire a social media manger.

When searching for the right business to help yours with social, it’s valuable to assess what you want, need, and expect in social media management.

Here are 4 things to consider when hiring a social media manager:

What Are Your Expectations?

This is the number one question that you need to consider. We’ve had many clients assume that when hiring us, we’ll be able to take their Facebook like count from 25-2500 within a month.

That’s not realistic.

Social media is not about increasing your likes; it’s about building a community of people that support your brand. Likes come along the way organically, but the most important thing to focus on, is engagement and community support—this is what translates into sales, not likes.

So be sure to discuss your expectations with whomever will be handling your socials; it will keep everyone on track, and focused on the reason you’re building on online presence in the first place—to ultimately increase brand recognition and sales.

Is the Company You’re Interviewing Relevant on Social?

If you’re thinking about hiring a social media manager that doesn’t have an online presence herself, that should be a red flag. How do you know that the person you’re hiring is good at their job, unless you can see examples?

When interviewing a social media manager, be sure to ask for references, and check out the digital profiles of their past and current clients. How often do they post? Are their posts relevant to their clients’ businesses? How creative are they?

These are questions that you need to find out the answers to.

What’s Your Budget?

Budget is super important to nail down, because your social media campaign can be small or very large—inflating the cost of one’s campaign can be very easy, and as a business owner, only YOU know what your business can feasibly afford.

Just make sure you and your social media manager have a clear idea about what you’re willing to spend. Facebook ads work very well, but they’re also expensive. It’s all about putting your hard-earned cash to work for you in the most effective way possible.

Do You Like Who You’re Interviewing?

Since hiring a social media manager means putting your business—an entity you’ve worked very hard to build—in someone else’s hands, you should make sure you have similar values and that you genuinely like who you’ll be working with.

This person and their company will be representing your brand online, and the right fit is crucial. If you’re committing to a relationship that will span months or years, you may as well make sure you enjoy communicating with whomever you hire.

Right?!

We hope this article helps, and if you want to know more about why your business needs to take advantage of social media, see the video below. Have a great week, and don’t forget to follow us on Instagram, Facebook, and Twitter.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

We’re at The Wellness Show 2016!

This Friday marks the commencement of the 24th annual Wellness Show in Vancouver, an impressively massive trade show event located at the Vancouver Convention Centre. (999 Canada Place, Vancouver.)

This year, Fresh + Fit is participating in the action! Come see us there to ask us your questions about content marketing and social media management. Here are some of the services we offer, and if you operate a wellness business in the Vancouver area, we highly recommend you consider a consultation with us:

Fresh + Fit is completely immersed in Vancouver’s health and wellness culture, and our content and social media management is curated towards presenting our clients as the best of the best when it comes to their wellness niche. In fact, our managing editor, Jennifer Browne, will be offering vegan and gluten-free recipe demos at the healthy family cooking stage on both Saturday and Sunday at 3pm.

We love wellness, we love words, we love socials, and we love to compete. Vancouver’s wellness collective is competitive. Hire us, and become more visible.

Will YOU be at The Wellness Show? If so, we’ll see you there!


 

*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

 

Measuring the Success of Your Social Media Strategy

Businesses who are active on social media definitely have a leg up on those who aren’t. But posting content is just one part of the two-prong strategy: you also have to measure how well those posts are doing. In other words, posting is great, but the goal is to attract your target demographic of people and engage them long enough to make an impact.

If your ideal audience isn’t reached or engagement doesn’t happen, then what’s the point?

Measuring the success of your social media strategy is completely necessary to understand whether or not your plan is working. (We’re assuming you have a plan, but if you don’t, maybe start HERE.)

Below are 4 easy ways to measure the impact your social media posts are having on the audience you’re trying to reach:

Track your total number of followers at the beginning of each month.

This sounds completely rudimentary, but one of the easiest ways to track how fast and effectively your business’ social media is growing, is to track actual numbers. Using a program like Excel to compare and contrast days, weeks, or months is a great way to have a concrete visual of what’s going on, and more importantly, what isn’t.

Most social media platforms also have built-in metrics tracking. Making a mindful point to access and use those tools will help you, and it requires almost no effort.

We know you’re busy, and that extra effort doesn’t come easy.

Keep an eye on how engaged your visitors are.

Are people actually seeing your posts? If so, are they liking them or commenting? Are your posts being shared? These are things that are important to track. Maybe you’ll discover that your foodie posts attract more Facebook visitors than your design posts. Or maybe bullet-point lists attract more engagement than paragraphs.

You won’t ever know until you track.

Notice the conversation (or lack thereof).

Are people talking about what you’re posting? If your posts are getting people excited and prompting shares and likes, then you’re on the right track. If not, then you need to re-evaluate.

Maybe your posts have great content, but your audience would respond better to questions or polls. Or perhaps your ‘hooks’ needs to be improved or tweaked.

See what time of day your posts garner the most views.

This is a super simple, but completely valuable tidbit of info: at the end of each month, go through your posts and make note of the ones that had the highest engagement. Then do the same for the ones that had the lowest engagement. Notice what time they were posted, what the topics were, and what kind of media was associated with each.

By doing this, you’ll find out a lot about what your audience likes and doesn’t—and that is information you can use.

By keeping actively aware of what’s doing well and what’s falling flat, you can save yourself a lot of time. Measuring performance is crucial to a great social media strategy, because without measuring, you have no idea how well you’re doing.

Tracking the outcome of your social media posts can also give you great insight as to whether or not you’re using the right platforms. Maybe your business should be on Instagram instead of Facebook. How will you know unless you pay attention?

So hopefully this post helps. For additional assistance, we suggest you give this one a read: 7 Social Media Mistakes Every Company Needs to Avoid.

Good luck, and get tracking!


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE