Currently one of the most popular social media platforms, Instagram is quickly becoming the social media platform. These days, no one wants to read a 1000 word blog post, or even 300 words on Facebook. Twitter caught on to our trend towards laziness by limiting blurbs to 140 characters, which seems to really work for people. Even better? Show it, don’t write it.
If a picture is worth a thousand words, than Instagram really nailed it, right?!
As social media managers, we take on our clients’ socials for a variety of reasons: to save them time, to lend our expertise and experience, and for a dozen more reasons. But we don’t do Instagram—arguably, the most popular platform of 2016.
At the very heart of this platform, is the desire to create and share an experience within a single photograph. If you’re an Instagram fan, you can probably tell the difference between a photograph that’s spontaneous and genuine and unique, and one that’s none of those things.
The very name of this platform, Instagram, implies that photos posted are shot and immediately thrown into the feeds of fans—fans that have decided to follow one’s account based on similar interest, hobbies, or other personal reasons.
When Instagram is not used for what it was originally intended—if photographs are copied from another’s account, or when the text that accompanies the images are clearly lacking in specific detail, or when the pictures just don’t make sense—it defeats the purpose of the platform.
And users notice.
Images should come from in-house, in real time, from the people that took the photos in the first place. When this doesn’t happen, the images don’t have the same merit.
When managing another’s social media—especially when managing many others’ social media—it’s impossible to coordinate your efforts and be effective without using a variety of tools meant for this purpose.
For example, one of the ways we manage our clients’ social media is through Hootsuite. We got really excited in 2015, when Hootsuite announced they were adding Instagram to the list of social platforms users could choose to manage.
As it turns out, it just doesn’t work.
Since Instagram was created for mobile (again, to promote spontaneous, in-the-moment, original image uploads), it means that the social media manager has to log in and out of each clients’ Instagram account to allow for post unloads.
You can schedule them, but they won’t auto-post without you actually signing into Instagram. On mobile. On dozens of different Instagram accounts.
Other programs used to schedule Instagram posts include Latergramme, ScheduGram, and Postso.com, but each of these scheduling services have issues. So Instagram automation is just not possible in a clean, plan-ahead, no hiccups kind-of-way, which defeats the purpose of scheduling posts and planning ahead.
Instagram is an amazing platform that has millions of users—but we don’t like to use it when managing socials. Save the Instagram posts for organic uploads coming straight from the best source—your business. Allow your employees to post, making sure they remain on-brand. Post yourself! Integrate Instagram into your daily routine, and get people excited about it!
This is a DYI job, friends–but it’s better that way.
Check out our Instagram account HERE.