5 Fresh Ideas for Spring Marketing Campaigns

Guys! (And girls!) It’s mid-February, the snow is almost melted, and we really want warm weather and longer days. Right?! So we started thinking…what’s next? And the answer? Spring marketing campaigns!

(This is where you cheer.)

While we were geeking out over what to write on this, we decided to get simple and back to the basics. In other words, here are 5 fresh ideas for spring marketing campaigns that should work for most small B2C wellness businesses (because we know you’re probably thinking about this, too):

Spring Stock Sales

Have new and exciting inventory? Create a major buzz by marketing your new products or services on your website and on social. People get excited for spring! It means a change in wardrobe (no more boots!), fresh air, and new, local crops.

If you’re in the food biz, you can market the in-season produce you’re now carrying! You can show more skin in your spring ads, if you’re in the business of natural skincare or organic hair and beauty products.

Get excited about your new stock or services, and throw an online spring-opener sale.

Winter Blowout Sales

Get rid of your winter stock to make way for fresh, springy stuff. You can do this by offering a flash 48-hour online sale, with unique promo codes one can only see on social media.

Get people into your space and taking last year’s products with them when they leave—while increasing the number of Facebook likes or Twitter engagement along the way.

spring marketing campaigns

Spring into Contests/Giveaways

Another great way to kick-start a springtime campaign, is to create a fun and exciting contest or giveaway. By limiting your contest to social media, it drives traffic to your fave platforms and creates other avenues of brand loyalty and awareness that aren’t limited to in-store.

March Madness Events

March is all about sports, so what better way to offer deals and discounts if your job is to promote activity through sports? If your niche market is the Vancouver sports group, then a March Madness sale is for YOU.

The first two weeks in March are traditionally the time to do this, so try offering great sales on your product online.

Spring into Sunny Weather

‘Cuz the sunny weather is what’s it’s all about! We crave warmth and sun (and let’s be honest—we all need a major hit of vitamin D at about this time of year), so why not play on that to create a colourful, fun campaign that targets your online consumers?

Use any of your social media platforms to launch a great sale that gets us excited! And that’s that. 5 fresh ideas for spring marketing campaigns. Get creative, get psyched, and get your product or service moving in a BIG way.

Because spring is all about movement, freshness, fun, and new routine. Good luck!


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

How the 5 Minute Meditation Can Help Your Vancouver Wellness Business

According to Elba Mueller, a Certified Primordial Sound Meditation Instructor at the Chopra Centre, successful businesses need to be actively pursuing the following in order to remain competitive in today’s competitive global marketplace:

  • Possessing a clear vision of their goals
  • Inspiring to be innovative in their approach towards supplying products and services
  • Leading mindfully to guide individuals and employees towards success
  • Creating an atmosphere of teamwork to enable employees to exceed industry standards (1)

A lot of the above can be greatly helped by implementing what is known as the 5 minute meditation. The health benefits of meditation have been a hot topic for awhile now, and the 5 minute meditation is becoming more and more popular, due to its low commitment level.

5 minutes? Anyone can do that!

And this concept isn’t exactly new: thought leaders and successful business people from all walks of life, all over the world have been touting the benefits of the 5 minute meditation as an invaluable tool because of its direct relationship to overall success, both personally and professionally.

Here are some ways that the 5 minute meditation can help your Vancouver wellness business:

Meditation keeps your brain healthy for longer.

2015 study conducted by UCLA “found that long-term meditators had better-preserved brains than non-meditators as they aged.” Essentially, more gray matter in the brain equals more cognitive function. If you’re running a wellness business, you probably want to remain sharp and actually live the message of preventive health that you’re probably exuding.

5 minute meditation

Employees are more productive.

Meditation doesn’t take time–it makes time! Think of it this way: if you wake up after a terrible night’s sleep and you go to work, you’ll be dragging your butt and barely making it through your work day. But instead, if you called in tired, slept for a couple more hours, and then went to work, you would probably be at least as productive as if you were there the entire day, being a zombie.

Arianna Huffington, editor-in-chief of The Huffington Post, touches on this theory in her book ‘The Sleep Revolution‘–and the same thought can be applied to meditation. Employees who get more rest and mindfulness can be just as productive (if not more!!) in a shorter period of time, than those who work a full 8 hours while being tired and uninspired.

You need to be awake and feel good to be truly creative!

Employees show increased loyalty.

The very act of meditation results in gratitude. No one leaves a meditative session and thinks that they hate life or that they wish they had more. Being given the gift of 5 minutes to slow your brain, body, and mind and be simply left alone to just ‘be’ is something to be thankful for–and that’s how participants perceive it.

When someone is grateful and thankful, they are more likely to be loyal. And as an employer, if you’re helping your staff achieve a higher potential by permitting mindful downtime, your employees will in turn be more loyal to you and your business.

Especially if they can notice the benefits that a 5 minute meditation generates!

The effects of meditation rival clinical antidepressants used to treat depression and anxiety.

In 2014, a research study titled ‘Meditation Programs for Psychological Stress and Well-Being‘ led by John Hopkins University studied the correlation between “meditation and its ability to reduce symptoms of depression, anxiety, and pain…researcher Madhav Goyal and his team found that the effect size of meditation was moderate.” (2)

So what does this mean for your wellness business? Well, if your business is striving to build an active health culture (which your business should, if you’re literally in the business of selling health), then prescription-free employees set a great example. Also, if you’re paying premiums for your employees’ healthcare, a group 5 minute meditation each morning might save you some dough in the long run.

5 minute meditation

5 minute meditation sessions lead to increased communication among employees.

When you can experience something healthy and life-promoting in a group of peers and/or coworkers, you are more likely to form a bond with those people. This leads to not only increased communication in the workplace, but also shared feelings of loyalty (mentioned above!) and togetherness.

Fresh + Fit urges you to try the 5 minute meditation with your group of employees for 90 days. In that time, you’ll be able to decide whether or not it’s making a difference to workplace morale, as well as to individual health and well-being.

If you’re in the wellness business, you owe it to yourself, your staff, and your customers and/or clients to practice what you preach! So be mindful, get inspired, and try to meditate.

*Note: if you want to try this online, check this out: https://5minutemeditation.com.

References

1. http://www.chopra.com/articles/5-ways-meditation-can-benefit-businesses

2: http://www.forbes.com/sites/alicegwalton/2015/02/09/7-ways-meditation-can-actually-change-the-brain/#475115387023


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

 

How to Increase Web Traffic Via Better Content

Content is king. Video is king. A picture is worth a thousand words.

When it comes to increasing web traffic, we hear all of these cliche revelations constantly. But which adage is correct? Well…all of them are, but only if the quality is high and the content is relevant.

So how do we make sure we’re producing high-quality, relevant content that will increase web traffic? Here are three simple ways:

Newsworthy Content Trumps Evergreen Content

Sure, evergreen content (content that’s always relevant and safe, such as healthy recipes) is great, but newsworthy content grabs people’s attention–especially if it has a great blog title and hook. Within almost every evergreen idea, there’s a newsworthy chunk of information to draw from. To increase web traffic, try and find that new and interesting twist to your topic, and be sure to expand on it to create interest.

Web traffic

Great Branding Increases Curiosity

Right now, if you think about it, we bet you can come up with half a dozen brands that you love to stalk on social. Some that come to mind for us right now, are Krokodile Pear, Chalkboard Magazine, Field House Brewing, and Well + Good.

If you click on the links above and peruse their websites and social accounts, you’ll see one huge thing in common: they all have excellent branding. This means that not only are the logos and photographs and web lines and everything else visually attractive; it also means that they are consistent.

By being consistent with original and exciting and visually attractive branding that stands out, you increase web traffic, and the amount of time visitors hang out on your website.

#Truth.

Branding is part of your content; don’t let your business make the mistake of forgetting that!

Videos Need to Be Short and Sweet

Nobody watches videos that are over a minute long. In fact, according to various online marketing sources, the best length for a marketing video in order to increase web traffic is under 30 seconds:

Content

Photo courtesy of The Next Web.

That’s not to say that you can’t make a longer video (we do it all the time for ourselves and our clients), but it does mean that your video should be sweet and direct. There’s no time for extra frames, because unnecessary frames make people stop watching. (Fresh + Fit provides video marketing to our clients, so if you’re interested, ask us about it!)

If viewers like your video, they’re more likely to watch more. But if it feels like the video was dragging, they won’t bother. It’s as simple as that! By providing better content, you not only increase web traffic; you increase your conversions–which is what digital marketing is all about.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Social Media Tips for Vancouver Health and Wellness Professionals

If you’re the owner of a Vancouver health and wellness business, you should be taking advantage of social media and other digital marketing avenues, stat. Why? Because wellness is one area that makes perfect sense to promote via social!

Here’s why:

Wellness and social media are both organic. What does this mean? Essentially, it means that information is ever-changing and malleable when it comes to both wellness and social media. Each month that passes by, new approaches are discovered for wellness, just as algorithms and preferences for social media change.

This is cool, because it makes you realize that there are endless possibilities for marketing wellness in Vancouver—and social media marketing is easy, free, and effective.

Here are 3 social media tips for Vancouver health and wellness pros:

Be Expected and Excited to Change Gears–Often

As written above, wellness is one business that changes constantly, which makes it a natural fit for social media marketing. Each year, Vancouver’s health and wellness scene is changed drastically—businesses close and new ones open. The competition gets stronger and more creative, which means when marketing your business, you need to step up.

This also makes your job more exciting.

Learning and trying and testing new products is fun—and the more you know about what’s out there and available, the better job you’ll do at selling your own product. So be open-minded, and malleable to change. (The most successful wellness businesses know how to do this well.)

This also applies to social media marketing. Snapchat didn’t exist 4 years ago. So if you think your business could receive better visibility on Snapchat than on your 7-year-old Twitter platform, you need to be able to make that change. Don’t keep doing what isn’t working—focus on what does work, and how to make it work better.

Vancouver health and wellness audience

Know Your Vancouver Health and Wellness Audience

Knowing your audience means understanding who your product or service appeals to. What is your target demographic? Who’s looking at your social media platforms, and where do your conversions come from? Are people actually engaged in the content you’re supplying them with?

These are all questions that can be answered for free via your social analytics. And for a few bucks? You can have all the info you ever want to know at your fingertips. For this reason, social media is essential to your Vancouver health and wellness business.

Identify Your Competition—Then Work with Them; Not Against Them

This may seem like an odd statement, but it’s better to work with your competition than against them when it comes to your Vancouver health and wellness business. Here’s the thing: when health and wellness are involved in your daily life, people are usually happy.

Use that happiness to propel your business forward and learn to grow with your competition. People enjoy happy and helpful people; especially when it comes from wellness professionals. (No one wants to deal with a grumpy juice bar employee, right?) So emanate what you’re putting out and what you hope to achieve.

It works! And if you have any questions about this info or would like any clarification, please don’t hesitate to reach out by filling out the form on our contact page or commenting on this post via social media.


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

5 Steps to Executing a Successful Digital Marketing Campaign this Fall

It’s fall, Vancouver! Wow. Time flies. The end of the summer always brings with it that push to reconfigure, re-evaluate, and plan. And that goes for marketing, too! Since 2016 is all about digital marketing (over 80% of marketing is now conducted online!), we can only imagine what 2017 will bring. So let’s chat about fall digital marketing campaign ideas for your Vancouver wellness business!

First of all, here’s a **great graph to show you which digital marketing methods had the best commercial impact earlier this year:

digital marketing chart

Pretty cool, right? So with all of this information in mind, let’s figure out how to optimize your fall Vancouver wellness business promotions!

Here are the 5 steps to executing a successful digital marketing campaign, including the initial idea, the visualized campaign, the redefined message, the quantified tweaks, and the optimized push:

Initialize Your Idea

This is basically the bones of your campaign. What is the point? What are your goals? Who are you appealing to? Where will you find these people? Once you know the answers to these questions (and others!), you can begin to formulate your ideas for a fall campaign.

Visualize Your Campaign and Get Creative

Turn your idea into a reality. Begin to actually visualize what this campaign will look like. What will it entail? Gather your team, develop a plan, and create ways to put that plan into action. Then do it! Will you employ social media marketing, or content marketing? (Or both?) What will the voice of your message sound like? (Playful? Aggressive? Cautionary?)

These things need to be mindfully thought out at this stage. Once they are, it’s time to put your plan into action.

Define Your Message

Think of your fall digital marketing campaign as an organic being. It’s going to move and change (while still maintaining the original intent behind it!), and that’s a good thing. You may find that one avenue isn’t working as well as another might, and by moving from influencer marketing to mobile marketing, you’re able to define what your message is and how it’s seen.

Quantify and Tweak

This step is all about measurement.

Keep an eye on what’s going on. Respond to messages and questions. Check your analytics, daily.  How is your promotion going? Who is your digital marketing campaign actually reaching? Are they who you want it to reach? And is it working? Are you making sales or generating leads?

Is your message being received the way you want it to be received?

At this point in the game, you should know what’s working and what’s not, and then be able to tweak your message so that in lands in the laps of your target demographic.

Optimize and Push–Hard

Once you know that your digital marketing campaign is reaching your target demographic and receiving optimal engagement, now’s the time to really push hard. What does this mean? On Facebook, it could mean increasing your ad budget. It could mean extending your campaign to include wearables and cross-promotion.

When you hit the sweet spot, you’ll know it (if you’re paying attention–and you should be), and you can really get creative and aggressive with how your message expands.

If your Vancouver wellness business needs help with social media management, content creation, event promotion, or your fall digital marketing campaign, contact us! We’d love to help.

Good luck!


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

**Graph provided by Smart Insights.

Healthy Vancouver Businesses Provide Better Workplace Morale

At Fresh + Fit, we choose to only work with local businesses that emphasize health and wellness, and we love it. All of our clients share the same intention as we do; that is, to provide or supply the Vancouver area with products and/or services that will ultimately increase our community’s health and well-being.

But looking further than that, what do Vancouver businesses that actively and mindfully cultivate an environment based on health and wellness do better than those that don’t?

Research says that these types of businesses actually produce better workplace morale:

“By creating a positive, safe and healthy environment for employees, you can increase workplace morale, improve your employees’ work-life balance and, in turn, positively impact your business.”[1] —Fit for Work

Here are 4 reasons why Vancouver businesses based on health and wellness are generally happier and produce better workplace morale than the other guys:

Health-Conscious Businesses Attract Employees Who Genuinely Care

When you feel taken care of, you want to take care of others (including your colleagues and co-workers). The workweek is 40 hours long, and doing your job alongside caring people who are excited about health and wellness makes for better days! Pair that with a healthy environment that is consistently interested in helping others be well, and you have a winning combination.

In fact, according to Harvard Health, ‘doing good and feeling good’ is a solid recipe for happiness in the workplace.[2]

Selling Health Translates to…Better Health! (For all.)

When you spend 40 hours a week thinking about health, the result is that you usually pick up healthier habits. To be a truly great salesperson, you have to love what you sell…that’s why so many businesses who do well, have their employees try their products and insist they familiarize themselves with them.

If your employees believe in what they sell, and they incorporate these particular products and services into their own lives, it’s easy for them to sell to others—they’re basically living and accessible examples of your business’ brand. And if employees are essentially living the brand, they’re going to adopt the healthy lifestyle that goes with it.

Taking a Vested Interest in the Health of Others Grounds and Humanizes Employees

Helping others become better versions of themselves is humbling. It’s working every day to improve other people’s lives—and that’s a powerful way to ground yourself and remember what you’re thankful for.

In reverse, it’s been proven that people who want to help others be healthy are often cut from the same cloth in regards to personality traits:

“Humility is one of the first personality traits to be linked to helping behavior, and that’s significant because personality traits are broad and far-reaching contributors to behavior, and tend to take precedence over other factors, such as time and social pressures.”[3] –Time Magazine

In other words, employees working in an environment of health and wellness probably share the same values and intentions among themselves, and this likely leads to a positive and healthy work culture.

Ergo, increased workplace morale.

Healthier Employees are More Productive—True Story.

Healthy living directly translates into better eating habits, better sleep, and in turn, better problem-solving and communication skills. People who eat well, are consistently active, and mindfully make time for rest generally don’t hit the proverbial wall throughout their day—and this makes them more productive at work.

Also? Healthier people take less sick days.

This means less stress on employers and co-workers to cover the sick person’s job, and that makes for better employee morale among everyone.

“Healthy workplaces are good for business. Healthy work environments improve productivity and reduce costs related to absenteeism, lost productivity, turnover, workers’ compensation, and medical and disability claims.”[4] – The Government of British Columbia

So there you have it! 4 reasons why, if you’re passionate about health and wellness, you should find a job whose business mission matches your own. Vancouver businesses that cultivate mindful health cultures are key to loving your job!

And if you love what you do, you’ll never have to work a day in your life.

References

[1] http://fitforwork.org/employer/benefits-of-a-healthy-workforce/

[2] http://www.health.harvard.edu/healthbeat/the-happiness-health-connection

[3] http://healthland.time.com/2012/01/02/humble-people-are-more-helpful/

[4] http://www2.gov.bc.ca/gov/content/health/keeping-bc-healthy-safe/healthy-communities/healthy-workplaces


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouverwriters, click HERE.

What to Consider When Hiring a Vancouver Publicist or PR Agency

Long before Fresh + Fit even existed, I experienced my own trials and tribulations with hiring local publicists and PR agencies. As a health and wellness author published in the United States, it was my job to market myself and my book(s) in Canada, which is where I learned almost everything I know about finding the right fit when it comes to hiring a Vancouver publicist or PR agency.

Now, when approached by clients to execute PR on their behalf, I have some great working knowledge on the subject of hiring these professionals. As someone who has actually hired publicists before (several times), I know what Fresh + Fit can do for my clients and be sure to use what I’ve learned in my past experiences.

So what do I think all wellness businesses should do before hiring a Vancouver publicist or PR agency? Here are 5 things:

Find Someone Who Truly Believes in Your Business

This is so critical, because here’s the deal: if you honestly love something, whether it be a product, person, idea, or intention behind any of those things, you’ll automatically sell it, without even trying.

For example, you could be a vacuum salesperson and sell Electrolux vacuums. But let’s pretend your home is all hard wood and you never vacuum. Plus, you’ve always just hated vacuuming. Do you think you’ll do well selling those vacuums if you don’t use them and don’t like them?

Nope.

But let’s say you have carpet and a hairy Golden Retriever and you vacuum all the time. You’ve had mediocre vacuums before, but the first Electrolux you buy, you LOVE. You’ll rave to all of your friends about it, and actually even enjoy vacuuming because it does such a great job. So now if you start selling those machines, you’ll do really well, because you honestly love the product, right?

It’s the same with a publicist. He or she needs to really love what you’re doing to be able to do a stellar job selling you and your business to the public. That’s the only way to maximize what a publicist can do for you!

So find someone who loves and believes in what you do, and their job will be easy.

social media tools

Find Out Exactly What the Vancouver Publicist or PR Agency Will Do to Help You Promote Your Business

This is another hot tip: don’t assume the Vancouver publicist or PR agency will do anything specific. Unless it’s discussed prior to signing a contract, it might not happen. Just be very clear about what you expect, and what you definitely want done.

As always in business, clarity and communication are key.

Don’t be Afraid to Ask A LOT of Questions and Offer Your Own Ideas

If this is the first time you’ll be hiring a publicist, that’s 1) really exciting for you, and 2) a great opportunity to find out everything you’ve ever wanted to know about why a great publicist is worth their weight in gold. If the publicist/PR agency you’re interviewing is good at what they do, they should have no problem answering every single question (small or big!) that you throw at them.

Similarly, don’t be afraid to bring your own ideas to the table. Your publicist should have enough grace to take your ideas into consideration and execute on them accordingly (even if that means they don’t get actually done, but are actually discussed).

Also, new and fresh ideas are a publicist’s dream—so your contributions could be very helpful.

Compare Prices, But Remember That Typically, You Get What You Pay For

There are a lot of Vancouver publicists and PR agencies. Like, a lot. And the price scale is equally as diverse as the agencies and the clients they represent. Be sure that you ask for prices and compare with other agencies.

Most publicists will ask for a minimum 3-month contract; some will insist on a year. Depending on what you want or think you need, prices will vary. But it’s important to remember that generally you get what you pay for (though not all the time—I have a personal story about this), and there’s a lot of work that goes into a PR agency’s job. Typical examples are:

  • Pitching both print and digital publications
  • Helping your brand stand out by doing their homework and comparing you to the next guy
  • Tons of writing
  • Many personal meetings
  • Calendar coordination
  • Event promotion/coordination
  • Aligning with others on your team, such as your general manager (this may be you!), social media manager, content writer, and in-house photographer
  • Analyzing, measuring, and creating data about your business
  • Networking
  • General communication on your behalf to media

And more! So again, you (typically) get what you pay for.

Check References!

This is also incredibly important. Ask for a list of past and present clients (both), and actually connect and communicate with them. Ask questions about how well the Vancouver publicist or PR agency helped to boost your brand, and, if they are no longer clients of that particular person or company, if they’d hire them again.

Real and honest feedback about this is valuable information, and most of the time, those clients will be happy to chat about the person or company you’re considering hiring.

And that’s it! If you have any questions about anything I may have left out of this blog post, please don’t hesitate to ask us. At Fresh + Fit, we pride ourselves on knowing what we do well, and what we prefer to refer out. But if you have a health and wellness business in Vancouver, we’d love to help you promote it.

Contact us for more information! We look forward to hearing from you.

*Written by Jennifer Browne

*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

 

Your Vancouver Social Media Manager Needs to Be a Great Writer

A Great Vancouver Social Media Manager

Coming up with clever ways to convey messages in 140 characters or less while accompanied with really great images doesn’t seem overly difficult. But if you want people to take a genuine interest in what you’re putting out there, the message needs to be creative and unique.

Content marketing is not just about spreading or sharing information. It’s about telling people why that information will help their businesses, or change their lives for the better. Which is why to be a great Vancouver social media manager, you need to excel at writing.

Here are 3 reasons why incredible writing results in better engagement, and why if you’re in the market for a great Vancouver social media manager, you should do your homework on your potential hire’s writing skills:

Great Writing Evokes Emotion

If you’re trying to build a brand that tells a story—one that your targeted audience can relate to and understand and feel a connection with—you need to not only be able to do that in a couple of sentences; you must also convey emotion while doing so.

Simply put, people take interest in brands that they can share an emotional connection with. Think of your favourite Twitter account or Facebook page. What is it about this particular brand that draws you in? Is it the look and design? The content? The trustworthiness or klout that comes with their products or services?

It’s probably a combination of all three.

But it’s also the feelings of excitement or whimsy or inspiration that tug at your heart strings while absorbing the brand’s message. And design and klout can’t stand on their own—they need the fab content in order to grow and convey the intended message about the brand.

Great Writing is Clever

Clever writing compels people to want to read posts and status updates, then share that information with others. As social media managers, it’s our job to hook our clients’ target demo with words. If the writing is boring, it won’t get read, and it won’t receive any engagement. If that happens, what are our clients paying for? Either way, it’s a lose-lose situation.

You must write well to sell!

Great Writing Lends Klout

When businesses hire great writers to help convey their brand’s image and message, that’s a sign of the type of importance those businesses place on their brand’s online profiles. As Vancouver social media managers who are fully immersed in the land of digital content marketing and constantly reading tweets, snaps, Instagram blurbs, and status updates on Facebook, we totally judge businesses by the grammar, punctuation, and general content of their social updates all the time.

We even judge images!

So when it’s obvious that a business has made the effort to offer educated and relevant information to their customers and clients by hiring a social media manager who can write well, we’re impressed. For us, it immediately gives that business klout, which increases their brand trustworthiness and makes us want to buy from them or use their services.

So what about you? Are you in the market for a great Vancouver social media manager? At Fresh + Fit, we’re not only Vancouver social media managers, we’re also great writers. Contact us today to find out how we can help your wellness business succeed in digital marketing.


*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.