Content marketing works because people love free information, and it’s a readily accessible form of information sharing. At Fresh + Fit, we provide content marketing for our clients in the form of content creation (blogging) and social media. Here’s the low-down on what this incredibly effective new way to advertise and make yourself visible is all about:
The Skinny on Content Marketing + Why It Works
“Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
And they do. Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.”
—Content Marketing Institute
We invite you to contact us and find out for yourself what all of the chatter is about.