Happy New Year, and welcome to 2017! This year promises to be an exciting year for digital marketing, and specifically influencer marketing. If you have yet to implement influencer marketing into your 2017 strategy, then you’re not making the most of your marketing efforts.
Here are 3 reasons why you should definitely be considering influencer marketing when it comes to promoting your Vancouver wellness business:
Influencer Marketing is Free
Social media marketing is technically free also, except for the cost of the ads, and if you have one, the social media manager. But influencer marketing is 100% free—and can garner better results than any other marketing move your business might make this year.
Influencer marketing is basically a word-of-mouth referral or endorsement made on social media or another type of popular media avenue, such as television. As a brand or company, sometimes this kind of free advertising will simply fall into your lap. For instance, if a celebrity happens to try your product and then sends a positive tweet about it, you’ll probably see an increase in your sales.
But how do you intentionally implement influencer marketing? What happens when it doesn’t just happen organically?
You can straight-up ask for endorsements made on social that tag your company and/or product OR you can engage relevant people on social by tagging them in posts that relate to their brand. If they like what you posted, they might share your post.
(So you need to craft your message carefully.)
Influencer Marketing is Highly Effective
In recent studies, it’s been found that influencer marketing generates more than twice the amount of sales that paid advertising does. This is huge news! But it’s not surprising—after all, we’re all very tuned into what everyone else is doing, and we inadvertently seek to keep up with The Jones’.
If you have to make a choice between 5 products that supposedly do the same job, what do you do? How do you make your decision? You ask around, right? Because people trust their peers more than they trust an ad campaign.
In fact, Kyle Wong (contributor for Forbes) writes “social media has fundamentally changed the balance of power between customers and brands.” Do you agree? Brands used to drive consumers, but now arguably, consumers drive brands.
Influencer Marketing is Accessible Like Never Before
When we think of the term ‘influencer’, we usually think of celebrities. But influencer marketing has evolved to include not just celebrities, but the little guys, too!
In today’s social media landscape, it’s completely possible to accumulate a large number of followers and be considered an expert on any given topic—without having the celebrity status. This means that the mom next door who has 50K followers on Twitter has the same influence on a brand as someone who might be famous, considered an expert, or someone with an ‘in.’
What does this mean for your small wellness business?
It means that influencers are more accessible than ever before, and if you can build and foster relationships with people that love your products and will publicly support them, then you’re making use of influencer marketing.
(As a side note, it’s also possible to pay for influencer marketing, or exchange product for social media mentions.)
We encourage you to have fun with this new way of getting noticed, and if you truly feel that what you’re selling has value, then we believe others will, too. You simply have to ask them to talk about it.