Social media is the new way to connect, learn, and stay informed about everything. Over 80% of Canadians use it, and when you make yourself and your business visible on it, social media can be the most effective form of advertising.
Most business owners know they should be active on social media, but just don’t have the time to invest in it. By not using it to your advantage, you’re missing out on new business, and potential clients. At Fresh + Fit, we manage your social media for you, so you can concentrate on what you do best: building your business. Here’s what we can do for you:
- Assess your business’ needs
- Create a plan and a corresponding campaign
- Provide you with a detailed editorial calendar that focuses on the end result
- Ultimately, increase traffic to your website, and help build your brand
The type of business you’re in determines which social media platforms you should use. We always recommend choosing 2 or 3; not several. For instance, if you’re a freelance photographer, you might want to use Instagram and Snapchat. If you’re in the tech industry, you probably want to use Facebook and Twitter.
The age and profession of your target audience also helps us figure out which platforms are best for driving traffic to your website, and ultimately results in higher sales. We want your business to get the most online visibility it possibly can, and we take all factors into consideration when we offer our recommendations.
The idea behind great social media involvement is to provide free information that potential clients will find useful. You want to ultimately engage your audience by entertaining and educating them on what your business is about, and what you can provide for them. Here are 7 great reasons to make sure your business is active on social media:
- Develop your brand
- Build a loyal community + customer base
- Improve your customer service
- Increase your online visibility
- Significantly boost web traffic + SEO
- Expand + reach new audiences + potential clients
- Drastically cut marketing costs + stop paying for print advertising