It’s about that time of year when we all get up, shake off the dust, tip our heads to the sky and breathe in sunshine and warmth and vitamin D and the smell of cherry blossoms.
(And a lot of pollen, so if you have hayfever, maybe sip a little nettle tea, first.)
Springtime means getting our lazy, winter butts in gear and putting extra emphasis on productivity. Since social media plays a huge part in any businesses’ digital marketing strategy, consider spring cleaning your social—not just your office.
(But do that, too—cleaner offices inspire increased productivity in your employees. True story.)
Here are 5 ways to spring clean your social:
Purge Those Extra Accounts
We all have them—for Fresh + Fit, it’s Pinterest. We’ll totally admit it. We are NEVER on Pinterest. Like, ever. So why do we even have a Pinterest account?
Remember this: your business does not need to be on Pinterest and Facebook and Twitter and Instagram and Snapchat and Google+ and Reddit. Choose 2-3 social forums and rock them. You cannot be efficient and productive by trying to manage a million social media accounts.
For most businesses, Facebook, Twitter, and Instagram are the biggies. Choose a couple, and let the rest go.
Create an Editorial Calendar
Are you still flying by the seat of your pants? Why? Life is easier with a plan, right? You don’t have to come up with great content and blog ideas on the spot—you’ll have already planned it all out!
A good rule of thumb is to create a new calendar each month. Keep the next 3 months or so in the background, and fill in events and other things as you go. By the end of each month, the following month will be almost done!
WAY easier, guys. Honestly.
Update Your Info + Images
When’s the last time you edited your social info and updated your profile pics and headers? If you’re using stale media, change it! In the last few months, we’ve had clients do the following:
- Move locations
- Add a phone number
- Change an email address
- Get trademarked
- Merge with another business
- Get new pro photos taken
These are all things that affect your profile on social! So make sure you’re up-to-date, and you’ll stay more relevant and easier to find for your clients.
Edit Who You’re Following
It’s a good idea to go through who you’re following once a year and make some changes. Many of us follow people or organizations or businesses that don’t make sense or have anything to do with what your business is about.
Remember, potential clients, customers, and other businesses frequently check social forums to see who you deem important enough to follow. If you’re spamming your own news feed by following accounts that don’t make sense, cut them out!
Be Specific + Focused
Don’t just post for the sake of posting. Why? Because you’ll be missing out on posting content that’s actually valuable to your audience. By spring cleaning your social, you’re removing what doesn’t work and focusing on what does—and being specific and focus works.
(Being random is soooo 2010.)
This month (April) is the perfect time of year to clear your social clutter, and get on track for being productive, efficient, and brilliant at what you do. What’s that old adage? Work smart, not hard?
Yeah, do that.