Fact: digital marketing can be overwhelming. As a relatively new way to gain exposure for your small wellness business (I mean, internet marketing is only about a decade new), there aren’t really any guidelines to follow or tried-and-true approaches that work for every business.
There are lots of suggestions, though, and this blog post will offer a few of those. But it’s important to remember that what works for another business may not work for yours, and to get the most bang for your buck, the main suggestion in the blog post is to be authentic.
What does it mean to market your wellness business authentically?
Authentic marketing involves knowing a few things and then actively using that knowledge to gain the most exposure possible, while staying specific to your business and what your business offers.
Here are some ideas:
Know Your Customer
This makes a huge difference to how successful your marketing campaigns go. Ask yourself these questions:
- How would you describe your wellness business in 5 words?
- Are you’re a B2C (business to consumer) business, or a B2B (business to business) business?
- Who is looking for what your business provides?
- Where can you find these people or businesses? (Is your target demographic more likely to hang out on Instagram or LinkedIn?)
- Are you accessible to them in those places?
Now that you’ve answered the questions above, you should have a pretty clear idea of who you’re targeting and where they’re hanging out. This is vital knowledge!
But now you must do two more things:
- Find your competition.
- Be different than them.
It’s okay to borrow marketing tactics, and it’s totally cool to emulate practices that other businesses do that you deem successful, but in the end, the way you market your business should be unique.
If your wellness business is just like the other guys, it’ll blend in and be competing against other companies who already might have a good client base.
Having fun is maybe the very best piece of advice we can give you when it comes to authentically marketing your wellness business. People are drawn to those who take life lightly and have fun doing what they love to do—and honestly? If you don’t have major passion for what your business is offering, no one else will, either.
So get excited, and show people you’re pumped to do what you do—happiness is infectious, and people that are happy attract more customers and do more business.
Reinvent the Wheel
You’ve heard the adage “don’t reinvent the wheel”, right? Well, we’re here to tell you that reinvention is necessary when it comes to creating a thriving small business. If you want to market authentically, then you need to operate your business authentically.
This goes back to our point above on being unique.
So yes, send out monthly newsletter. Yes, create social media contests. Yes, actively engage with your target demographic on social media. But include something in those interactions that other businesses don’t! Have different conversations, and know where you’re comfortable drawing the line between fun and professional—then toe that line.
Because YOU are unique—and unique sells.
Be Grateful and Show It
Our last piece of advice when it comes to authentically marketing your wellness business, is to actively be grateful and thank your customers and clients for all the business and support and local collaboration.
How often do you thank others for following you on Twitter? Or send a message to a business who complimented you on a photo? Or sent a customer an email thanking her for her business?
People love to be acknowledged, and businesses that actively and intentionally radiate gratefulness are loved and respected.
So be different while also being authentic and true to yourself, and success will come. If you truly love what you do and you convey that excitement and authenticity within your day to day marketing efforts, your customers will take notice.