Creating Great Content in 5 Simple Steps

When it comes to creating great content, what determines a successful outcome? While there are definitely many factors in play, we feel that the five suggestions below are solid pieces of advice. Whether you’re writing blog posts (which is what this article is mostly referring to), a pitch, a press release, or web page copy, here are 5 simple steps to creating great content:

Write Enough, But Not Too Much

Confusing, right? Not really. Here’s the deal: aside from having exactly 2 milliseconds to capture a reader’s schizophrenic attention, you also must keep it. That means creating enough varied and great content to keep that reader interested, while assuring he (or she!) doesn’t get bored.

In our experience in writing blog posts for our clients, the optimum number of words to publish is roughly 500-1000. Under 500 doesn’t work well for Google analytics (under 300 words won’t do anything for you), and over 1000 runs the risk of your reader getting bored or distracted and ultimately checking out early.

You must hook, interest, and engage your reader fast, and for a relatively short period of time. This means getting to the point quickly and with oomph. You can do it. We believe in you and your 500-1000 words, and now you have the optimum length to structure your blog posts around.

A good rule of thumb for a pitch or press release, is to limit to under one page. (Typically, 250-300 words.)

Use Bullets and Images

In other words, shake it up. The monotonous appearance of copy gets boring, and we’re all way to ADD to manage our boredom while reading a blog post. Instead, insert a couple of images or illustrations, as well as a few bullets.

We like lists, and we know you do, too.

Make Sure Your SEO Makes Sense

You can write the best blog posts ever, but with so much competition for information to be seen and passed along, you also need to know how to get your great content to be recognized by various search engines. Here’s how to improve your SEO:

  • Don’t link to similar content
  • Use 5 outbound links
  • Link back to your website
  • Link back to your last blog post
  • Make sure your links go to webpages that are viewed (don’t link to the little guys, unless it makes sense)
  • Use searchable keywords
  • Make sure your title contains a searchable keyword (ours in this post was ‘great content’)

You’re welcome.

Edit, Edit, Edit

And then edit again.

First drafts are great, but you know what’s better? A fifth draft. (Yes, seriously.) Editing is just as important to the writing and publishing process than the actual writing is. Editing is where the magic happens, where new ideas are born, and where you catch all those awful, embarrassing punctuation and spelling mistakes.

You need to edit, and if you don’t, you’ll never produce a polished product. Remember: people pay good money for editors to take a red pen to their work, and there’s a reason for that. Great content is not created all in a day’s work.

Which brings us to…

Sleep on It

Never write and edit and post a blog post immediately after writing it. When you’re done writing, sleep on it.

Every. Single. Time.

We promise that when you wake up in the morning with fresh eyes after a good sleep, you’ll find ways to make that blog post better. (Even if it’s just finding one more copy error to fix.)

Good luck! For more tips on creating great content and how to market your content effectively, click HERE.

*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE



How to Increase Web Traffic Via Better Content

Content is king. Video is king. A picture is worth a thousand words.

When it comes to increasing web traffic, we hear all of these cliche revelations constantly. But which adage is correct? Well…all of them are, but only if the quality is high and the content is relevant.

So how do we make sure we’re producing high-quality, relevant content that will increase web traffic? Here are three simple ways:

Newsworthy Content Trumps Evergreen Content

Sure, evergreen content (content that’s always relevant and safe, such as healthy recipes) is great, but newsworthy content grabs people’s attention–especially if it has a great blog title and hook. Within almost every evergreen idea, there’s a newsworthy chunk of information to draw from. To increase web traffic, try and find that new and interesting twist to your topic, and be sure to expand on it to create interest.

Web traffic

Great Branding Increases Curiosity

Right now, if you think about it, we bet you can come up with half a dozen brands that you love to stalk on social. Some that come to mind for us right now, are Krokodile Pear, Chalkboard Magazine, Field House Brewing, and Well + Good.

If you click on the links above and peruse their websites and social accounts, you’ll see one huge thing in common: they all have excellent branding. This means that not only are the logos and photographs and web lines and everything else visually attractive; it also means that they are consistent.

By being consistent with original and exciting and visually attractive branding that stands out, you increase web traffic, and the amount of time visitors hang out on your website.


Branding is part of your content; don’t let your business make the mistake of forgetting that!

Videos Need to Be Short and Sweet

Nobody watches videos that are over a minute long. In fact, according to various online marketing sources, the best length for a marketing video in order to increase web traffic is under 30 seconds:


Photo courtesy of The Next Web.

That’s not to say that you can’t make a longer video (we do it all the time for ourselves and our clients), but it does mean that your video should be sweet and direct. There’s no time for extra frames, because unnecessary frames make people stop watching. (Fresh + Fit provides video marketing to our clients, so if you’re interested, ask us about it!)

If viewers like your video, they’re more likely to watch more. But if it feels like the video was dragging, they won’t bother. It’s as simple as that! By providing better content, you not only increase web traffic; you increase your conversions–which is what digital marketing is all about.

*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Your Clients are Searching for These 5 Things

The Big 5 is something we first heard about from Marcus Sheridan, the Sales Lion. His new video, which is at the end of this blog, explains why YOUR business might be missing the mark when it comes to content creation and subsequently, consumer interest.

When a potential client or customer makes a Google search, what is he or she looking for? Apparently, these people are usually looking for the following 5 things, and if you don’t have them available on your website, you’re missing out on potentially lucrative sales:


What’s the cost of doing business with you? What do charge for your services? The question of cost is the number one search that your potential clients initiates. If your website doesn’t provide the answer, your business might be bumped for one that makes this information readily available.

If your website doesn’t openly discuss cost, we recommend changing that.

Problems/Issues with What You’re Selling

Another frequent search item has to do with possible problems with what you’re business is selling. Be honest here—if your business sells a product that isn’t for everyone, then address that. If there’s an ideal customer that just loves your type of services, make that clear.

This will help your business, not hinder it.


How do you compare to your competition? Try to be unbiased here—what do you do better than other businesses, and what do you specialize in? Similarly, what do you feel your business might not do as well as others? This type of content gets searched a lot, and if you talk about it on your website, your business will pop up on Google searches.

Also, keep in mind that people buy from brands they trust. If you’re open and honest about your strengths and weaknesses within the market, your business will be trusted, and it’s more likely you’ll benefit from referrals.


Reviews are huge. When people shop or do research online, reviews help immensely. If your website does not post reviews by you on other similar businesses, or reviews by clients who’ve used and enjoyed your business, search engines will bypass your website for those that do have them.

It’s that simple. Reviews sell people on your product faster.


“What is the best…?” This search is incredibly popular. If you can predict which questions possible clients may be searching, then you can answer them on your website and rank higher on Google when those searches are launched.

So there you have it. The Big 5: the most popular searches that your potential clients and customers are making that you have the opportunity to answer by formulating the right content for your website. Do it, and reap the rewards.

Video here:

*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE


Fresh + Fit Vancouver

We know you’re busy building your business, and the last thing you want to do is worry about staying relevant and consistent on social media. At Fresh + Fit, we provide original content marketing and social media management for business owners like you, every day. We happily write your blogs and manage your socials, so you don’t have to!

The best part? To protect the privacy of our clients, we provide white label service. (We don’t kiss and tell.)

Today’s marketing and advertising is very different from yesterday’s, and is continuing to grow and evolve at lightning speed. At Fresh + Fit, we develop online strategies and corresponding campaigns to help YOUR business succeed in the current communication landscape. We specialize in:

Contact us today to book an appointment for a free consultation!

5 Ways to Improve Your Social Media Game TODAY

If you know and understand that content marketing and social media participation is a must in today’s competitive marketplace, then you’re already light years ahead of those who don’t employ these very necessary methods of modern advertising.

Since Fresh + Fit is in the business of supplying content marketing and social media management to business owners who understandably lack the time it takes to do it themselves, we definitely understand the demand for great content and consistent, relevant social media involvement. But social media can be a bitch—it’s often a one step forward, two steps back kind of monster, and if you don’t understand how it works, your work load will be bigger than necessary.

Now, for those reading this who are thinking that they will just avoid this whole social media thing, wait for it to blow over, then resume traditional advertising, we’re here to tell you that you’ll be waiting a long time. Social media is the new way to spread the word about your business, and guess what?

It’s FREE!

Free advertising—it just takes time. But you know what? It works, because giving away free information that potential clients and customers are interested in will create an interest in what you and your business have to offer.

If you’re blogging weekly and keeping up with your socials on a daily basis, it eats at least a couple of hours from your day, which is why we provide this service—you should be building your business; not stressing about social media posts. However, if you feel that taking on content marketing and social media is something you want to do yourself, all the power to you, and we want to help.

Here are 5 ways to improve your social media game, so that every minute spent in front of your laptop and smart phone counts:

Be relevant, and be consistent.

Both of the above points are so key. Being relevant means that you are blogging and posting and commenting on information that is related to your business. You want to attract those who may be looking for you, not people who have no interest in what you have to offer.

That’s a major waste of time.

Once you have the relevant thing down, remember to also be consistent. Post often—don’t post once or twice a week, then disappear. If you want your name front and center to those who want to find you, you need to be available to your target audience on a consistent basis.


Like me

Interact, don’t just post.

This is important. Simply spamming people’s feeds with random info will get you less likes and comments, not more. People respond to conversations and feedback and interesting commentary. If they like what you have to say, they’ll follow you. Once they follow you, thank them for doing so, and if they post information relevant to your business, follow them back.

Use media.

Post images, videos, graphs, charts, sound bits, and whatever else you can think of to make your posts stand out. The average consumer lingers on a post for less than 8 seconds. You have a fraction of a minute to make yourself stand out and convince readers to keep reading. Remember that, and your social posts and blogs will automatically be more interesting. People generally like fire words and (non-offensive) colourful language.

It gets their attention.

Do your research.

Read as much as you write, if not more. There are countless articles featuring endless tips, tricks, dos, and don’ts. Take advantage of the free information! It will make your posts better.

Also, don’t retweet or repost anything without scanning it first. Everything you put on the internet represents your brand, and you need to make sure you don’t post anything that could hurt you or your business.

Take advantage of intelligent apps and programs.

We’re talking about HootSuite, Klout, and any other tech-savvy service that can help you post consistently and efficiently. Also, use your smart phone! Make sure your social media accounts are linked to your mobile, and that you check them and post periodically throughout the day. You can add multiple Twitter accounts to your Twitter app, and you can manage Facebook for Business effectively on your iPhone, too.

Lastly, remember that this article might (hopefully!) help you, but other articles will, too. Read, change, evolve, and keep up with what’s going on out there, because if you don’t, you will NOT be on par to those who do. We live in a competitive world, and there are many people willing to go the extra mile and work an extra 2 hours every single day to ensure their bases are covered when it comes to content marketing and social media.

If you absolutely cannot find time, then consider hiring Fresh + Fit. We know what we’re doing, and we offer extremely competitive rates. We help you make it possible to focus on your business, while we focus on your online presence.



*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.


Effective Content Marketing in 5 Simple Steps

Fresh and Fit Vancouver is a collective of writers that supply the local wellness community with content writing and social media management—and there’s a lot that goes into making sure our writing and posts are making connections.

The old way of sending a message to consumers is dead. We, in the last ten years or so, have reduced our ability or want or need to focus longer than about 8 seconds on any given piece of information. What does that mean? It means that when you want to communicate something to a potential customer or client, you’d better do it in a way that makes them want to deliberately focus for longer than that. Your message needs to be interesting, relevant, new, and contain visual stimulation.

This is where the term ‘content marketing’ comes in:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Here are 5 things your message needs to contain in order to be successfully absorbed by consumers, and these are things our writers strive to include when compiling our tailored blog posts:


When consumers are looking to make a purchase, commit to a subscription, or invest their time and hard-earned money in a specific company, they need something to stand out about what you have to offer. If you’re offering the same thing as everyone else, why would they choose you?

Offering original content is vital to the success of catching and maintaining a reader’s focus. When people learn something new, they remember you, and that is what it’s all about. Content drives traffic, and good content pulls you up to the top of relevant Google searches. Which brings us to…

(But first, click HERE to read over 30 interesting stats and facts about content marketing.)

Content Marketing


In order words, know your demographic, and market to your target audience. If you’re blogging consistently about light fixtures to a readership who’s interested in food photography, you might be putting a lot of content out there, but it’s doing nothing to help you or your home hardware business.

You need to know who you’re targeting, and understand their needs. Then, give them information that they can use and keep coming back for. If you read this post because the term ‘content marketing’ is in the title, and then we gave you a piece on the best time to post a blog, that wouldn’t be helpful to you. You wanted to learn about content marketing.

Not surprisingly, this happens all the time.

Make sure your writing is relevant to what the reader is looking for when conducting a Google search, or thinks he’s going to get by reading the title of your blog post.


I’m often reeled into reading a blog post, if it begins with a hook and a sensational title. You could be writing about the same thing, but a title that says “Fresh Water Fishing” won’t be as interesting to most people as a title that reads “5 Ways NOT to be a Loser on the Lake.”

There are many other ways to create interest, but in our opinion, one of the best ways, is to be yourself and try not to copy other writers. Your writing and blog structure will be more interesting if it’s from a different prospective than everyone else’s, and it will be if you’re true to yourself and supply unique writing, in your own voice.


This might make us sound a bit like monkeys, but we’ve become lazy, and prefer to look at pictures instead of read words. (Maybe not all of us, but most of us.) As juvenile as that may sound, visual stimulation helps your readers to remember your post. A funny meme or a helpful video is what people remember and respond to, in this age of lack-of-focus.

For example, would you rather read the steps to complete a certain exercise, or be taught how to do it on video? Most of us respond much better to PopSugar Fitness videos than we do when reading about the same exercise in a health magazine.

Besides memes and videos, simple images and brand logos do the trick. Remember: assume you only have 8 seconds to convince someone to read your post. You want to make it as stimulating as possible.

A Call-to-Action

Every single time you end a piece of writing intended to be read by your target audience, you need to include a call-to-action. What’s a call-to-action? It’s basically asking for your readers’ business or continued attention.

For example, you might write “To view more posts on this subject, click HERE”, and then link HERE to another one of your bog posts. Another example might be “If you enjoyed this writing, why not let us know? Feel free to comment below!” Or, it might be “Like this blog? Hire us to write your blogs for you.”

A call-to-action is simply a way to encourage your readers to continue their relationship with you, and there are many ways to accomplish this.

To recap: your to-do list for successful content marketing includes:

  1. Originality
  2. Relevance
  3. Interest
  4. Visuals
  5. Call-to-Action

When your message incorporates the five things listed above, it has a MUCH better chance at being successful at attracting new clients and retaining current ones. Content is the present and future of marketing, and learning how to do it effectively will garner impressive results.

*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

(Hint: This is a call-to-action.)