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What Does a Social Media Manager Do?

Since we’re in the business of providing social media management, we thought we’d answer the obvious question: what does a social media manager do?

The answer? Way more than you probably think.

Here are 6 jobs that social media managers often find themselves doing for a client:

Managing Socials

This is the obvious one—it’s in the title. The very basic idea behind social media management is to take a load off our clients. It’s hard to build a business and maintain socials at the same time—social media is time consuming! (As if you haven’t already noticed.)

We leverage our expertise in digital marketing to find your target demo and bring those people to your social platform. From there, there’s a call to action that prompts your current and future customers to visit your website and learn more about you and your business.

The happy end result is more traffic being driven to your website, and the increased exposure leads to higher sales for YOU.

Writing

You need to be a great writer to offer great online content—bottom line. Great content is what attracts potential customers to your social platform, and ultimately, to your website and contact page.

By offering intelligent and thoughtful content, we can offer you a better service than the other guys—which is why we emphasize our writing. Our writers are published and familiar with the world of wellness—let us work on your wellness business, one tweet at a time.

Photography

Most social media managers take photos, whether they use a high-end camera or a smart phone. With all of the amazing apps available nowadays to make quality pics look incredible (check out Snapseed!), even an amateur photographer can lend plenty of value to their clients’ digital exposure through basic photography.

Public Relations

Not surprisingly, social media management has quickly evolved to include a little PR from time to time. When we want primary media for social posts, we tend to arrange events and situations that will make for interesting content—and that’s when we put on our public relations hat.

Whether it’s pitching to online or traditional media, we try and place our clients in amazing situations that will increase their public platforms. Why? Because our job is show your target demo that you are everywhere and loved by everyone. We want you in the spotlight, because it makes for great conversation and engagement.

Because isn’t that what social media is all about?

Creative Design

Design happens. Period. Recycling the same images over and over again can get boring, but when primary media sources are low, what’s a social media manager to do?

We get creative. Like, literally.

We use a variety of apps and software to create cool and personalized images to share on your social. We want you to look professional and interesting, and in order to accomplish this, sometimes we take a day (or two!) to get our design on.

Event Coordination

Not unlike the random PR hats we occasionally pull out, event coordination happens, too. Part of being a great social media manager is knowing that our clients are busy—that’s why they hired us in the first place!

We like to create situations in which our clients can show off their business, products, and themselves. At Fresh + Fit, we strongly believe that opportunities don’t just come knocking—we need to create them!

So we do.

I guess what we’re trying to say, is social media managers definitely earn their keep. Our modest title often organically falls into other categories of work; work that we deem necessary to be able to do our job properly. Next time you hum and haw over hiring a social media manager, remember that you’ll probably get more than you bargained for—and that’s a good deal.

So hire a social media manager from Fresh + Fit today! And if you’re still not convinced, watch this video:

 

5 Marketing Lessons to Learn From Star Wars

By Jennifer Browne

As Stars Wars Episode 7 prepares to launch at the end of this week, I can’t help but think that Disney has done as amazing job promoting this movie. I mean, Disney is Disney—they kind of rock their marketing campaigns. But the kind of hype and buzz that is occurring right now WORLDWIDE because of their efforts, is to be talked about and learned from.

Now, if you’re thinking that you have a very small business and no budget for promo and most definitely no team of publicists on retainer 24/7 (whaaat…you don’t have that?!), we’re here to tell you that it doesn’t matter. In this day and age, marketing, if done well, can be free. You don’t need a professional publicist, and your own marketing campaigns can take off and go viral, just like others’ did.

(And will.)

So starting with a few lessons from Star Wars, here are our suggestions on how to rock a marketing campaign for your business, whatever type of business it may be:

Plan

Begin Early

If you have something to promote, start now. Okay…start a few months before your event date/product launch/coupon promotion, or whatever. Starting early creates a buzz, and lets people know that whatever you’re promoting must be cool enough to talk about in advance.

Also, develop a marketing plan.

The Star Wars campaign began as soon as it was announced that The Walt Disney Company bought Lucasfilm—and that was in 2012. Disney began their campaign THREE YEARS before the movie was scheduled to release. The campaign actually had its own name, and it’s own website (Star Wars Celebration).

Saturate the Market

If you have something to promote, promote it everywhere. Talk about it several times a day on social media. Get chatty with your customers or clients. Send out weekly emails. Place free online ads in your local papers, and start a countdown.

Don’t just do one of these things—do them all.

The Star Wars franchise exploded last holiday season, when anything and everything that could possibly do with the movies appeared. There were Halloween costumes, toys, games, posters, and school supplies. Fast-food chains offered swag, and ads were seen on public transit. Theme parks got on board, and huge food companies made little Star Wars-shaped fruit bites.

This got so exciting for people that last week, I walked past a man in a restaurant with a massive fresh Harrison Ford tattoo on his equally giant bicep.

True story.

Advertising Campaign

Don’t Stick to One Strategy

I mean, maybe don’t publicly encourage people to tattoo your logo on their bodies, but to be all cliché, don’t place all your eggs in one basket, either. Spread ‘em out. Send a newsletter. Host a giveaway contest. Promote your product or event on social media, and provide an incentive for anyone who re-tweets your posts.

Take a quick survey on how other people in your line of business are promoting themselves, and then do ALL OF THOSE THINGS.

Go all kamikaze on this, and you will reap better rewards.

Remind People of Your Previous Successes

When Disney announced that they would be releasing an Episode 7 (actually, four more movies), they went ahead and re-released the previous six.

I know this, because my husband bought them all.

Also, right after the movie announcement, Lego began producing and selling Star Wars-themed building sets, with all of the most popular scenes and characters. This was particularly brilliant, because children who are my kids’ ages (under 10), probably didn’t know anything about the franchise.

But now they do—and kids are all about the swag.

So when conducting your marketing campaign, try and incorporate your previous successes. For example, if you own a juicing company, promote your first (presumably successful) juice as a lead-up to the release of your newest one.

Make Your Product or Event Buzz-Worthy

Now we’re talking about your event or product; not so much your campaign. If you’re going to go through the trouble to create and manage an amazing marketing campaign, you should make sure your event or product is worthy of the hassle.

Why?

Because if it is, you can use this campaign to piggy-back your next. Think ahead! Disney has one hell of a vested interest in making sure that 1) their promotions all pay off, and 2) the movie itself doesn’t disappoint. And so should you, when conducting an amazing marketing campaign.

Hey, and you know what? When all else fails, use The Force. (No, we’re not drinking.) We mean to imply that if you can envision it, and you want it bad enough, it will happen. It’s on you, and you alone.

So go get ‘em.


*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

Calling all Yogis: Open House Event at Parallel Yoga

You don’t even need to like yoga to want to be at this event. But if you do?

You’ll be in heaven.

On Saturday October 3rd, Parallel Yoga will be hosting its fourth annual open house, which will feature free classes, a massive retail sale, local vendors, and…wait for it…Happy Water’s Smile Squad!

They WILL force you to get real with a hula hoop.

The Studio

Parallel Yoga

Owners Kara and Steve Coleman first opened Parallel Yoga just four years ago. Located at Parallel Marketplace on North Parallel Road in Abbotsford, BC, the studio quickly built an impressive client list and became busier than busy. So busy, in fact, that as of last month, they’ve expanded their original space to include a second studio.

So why participate on October 3rd? See below.

The Yoga

Free classes will be held all day. That’s the important part.

Time                                                      Class                      Teacher

9:00 AM – 10:15 AM                               Strong                     Kara

9:30 AM – 10:30 AM                               Stretch                    Julia

10:30 AM – 11:30 AM                             Hatha                      Jayne

11:00 AM – 12:00 PM                             Hatha                      Shazad

12:00 PM – 1:00 PM                               Flow                        Kara

2:00 PM – 3:00 PM                                 Yin                           Shea

4:00 PM – 5:00 PM                                 Restorative              Beth

The Vendors

Happy Water

From 1-5pm there will be a pop-up Local Artisan Market in Studio Two, and the following vendors will be present:

Happy Water

Come meet the Smile Squad, grab a sample, dance and sing, and learn about what makes this water so darn happy.

Author Jennifer Browne

Jennifer Browne is the author of four health and wellness books, including Happy Healthy Gut, Vegetarian Comfort Foods, The Good Living Guide to Medicinal Tea, and Baby Nosh. She will be signing and selling copies of Vegetarian Comfort Foods.

Pacific Coast Soaps

Pacific Coast Soaps features handmade, all-natural soaps made locally in Mission, BC.

Whimsy by Martia

Whimsy by Martia offers high quality bath products, handcrafted in Abbotsford. Come check out the essential oils, epsom salts, bath soaps, and more.

Live True Designs

Live True Designs features jewelry with a bohemian, surf style, including yoga-inspired jewelry and Mala necklaces. Handcrafted in Chilliwack, BC.

Genesis Martial Arts

Genesis Martial Arts offers high-level martial art instruction, and top-of-the-line fitness. Open in Abbotsford since April 1, 2013.

Naked Pallet

Beautiful words on nature’s canvas. Come see what piece might look amazing in your home!

Brewer’s Daughter

This young entrepreneur has been using the left over hops from her dad’s brewery (Ravens Brewery in Abbotsford, owned by Paul Sweeting) to make all-natural dog biscuits. Come check them out!

Vancouver Young Actors School

Vancouver Young Actors School will be offering acting classes for film and television at Parallel Yoga starting in the winter, and wish to introduce themselves! Come check out classes and get your Q&A on.

The Sale

ten tree

(This is what you really want to know about, right?) Saturday’s sale will include merchandise of all kinds—the studio is clearing out for more. If you need a new pair of yoga pants or a great sports bra, you need to be here and take advantage of this blowout sale.

It’s going to be BIG.

Brands include Ten Tree, Halfmoon, Onzie, Be Present, Manduka, and Mala Collective.

The Gist

Come hang out, attend a class, get all zen, and buy stuff. Seriously. There’s no beating around the yogi bush.

Namaste!


*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

Food Fermentation at Forage: be here!

“From miso to vinegars, fish sauce and sourdough; fermentation transform flavours in our food.”

Kombucha Tea

The Event

Fermentation is the theme, and you’re invited! Forage Vancouver’s Chef Chris Whittaker has been busy collaborating with HandTaste Ferments’ Todd Graham, and they’ve managed to cover a lot of ground. Foods like Japanese dry ferments, misos, seasonal fruit vinegars, herring, and fish sauce are just a few examples of what’s on the menu. (Exact menu details, including the beer and cider pairings, will be revealed closer to the event.)

“Casual, comfortable and affordable, Chef Chris Whittaker’s Forage celebrates all things BC. Forage loves working to create community. Whether it’s a West End cause or part of the burgeoning movement committed to farm to table fare. Forage is there.”

Forage

About Forage

Forage is no joke, and this event is not one to miss out on. As winner of the 2015 Diner’s Choice Award, as well as Trip Advisor’s 2015 Certificate of Excellence Award, this humble restaurant boasts some major flavour, and exceptional intention.

The communal dining situation creates an atmosphere of sharing, and the staff go out of their way to answer any questions their customers might have about the food—they want you to ask.

Back to admirable intention, Chef Chris Whittaker has made sure the west-end restaurant has pioneered responsible restaurant management through zero waste efforts, energy consumption reduction, and local community support. From farmers to fishers, Forage is on it. They’re proud supporters of Ocean Wise—Whittaker is even a double gold medal winner at the annual Chowder Chowdown!

Forage’s partnership with BC Hydro and Live Smart BC are also unconventional and inspiring. For more information about these collaborations, visit thenextcourse.ca

Outdoor dining

Details

You know you want to attend, so here are the event details you should be adding to your calendar:

Where: Forage Vancouver:

When: Tuesday July 14, 2015 from 7-10pm

Cost: $125 per person, plus ticketing service charge.

If you have questions, please call 604-661-1400, or visit the website at foragevancouver.com.

See you there, Vancouver!


 

*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

Women of Vancouver: are YOU a warrior?

“There is a warrior in the heart of every woman. She is strong. Determined. Powerful.”

What’s Woman2Warrior?

Fresh + Fit is pleased to announce the 3rd annual Woman2Warrior event–a 5 km run that encourages women from our gorgeous province to bring their A-game, and rock a great workout. On Sunday, May 24th, participants will hit trails, grass, and track along Burnaby’s Central Park and Swangard Stadium. With twelve obstacles “designed to test strength, agility, balance and endurance,” the entire experience is nothing short of an I-am-woman-hear-me-roar-adventure!

Presented by Subway and hosted by The British Columbia Lions Society for Children with Disabilities, this obstacle adventure race is exclusive to women, and helps raise funds for the purpose of sending over 800 children and adolescents with disabilities to an accessible Easter Seals camp in British Columbia.

 “Our goal with Woman2Warrior is to raise funds while immersing our amazing competitors in a fun, supportive environment. It’s about the experience, not the competition. It’s about pushing boundaries, trying something new, and getting out of your comfort zone – much like our Easter Seals campers.” –Amy Kleckner, events manager for the BC Lions Society

What’s the Giveaway?

Win a free Warrior Prep Pack valued at over $300, which includes the following:

  • $50 gift card to Subway
  • $50 gift card to Nesters
  • One box of Clif Bars
  • One 6-pack of Formula 4 Water
  • One Luna Bars t-shirt
  • One copy of IMPACT Magazine
  • Free team registration for Woman2Warrior

 

Woman2Warrior

How Does This Work?

  • To enter the giveaway contest, please visit this MyVancity.ca BLOG POST, and leave a comment or sign up for their newsletter HERE.
  • Women can participate as individuals or in teams, and each registrant is required to raise a minimum of $300.
  • Registration costs $35 per participant, and includes a technical shirt, finisher’s gift, access to indoor group training sessions and prizes for the top overall fundraisers and best costumes.

Last year’s Woman2Warrior event raised $158,700 by participants, in support of Easter Seals. Let’s do it again! If you’re interested in participating, register today at www.woman2warrior.ca or call 604-873-1865 for more information.

ROAR!