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What to Consider When Hiring a Vancouver Publicist or PR Agency

Long before Fresh + Fit even existed, I experienced my own trials and tribulations with hiring local publicists and PR agencies. As a health and wellness author published in the United States, it was my job to market myself and my book(s) in Canada, which is where I learned almost everything I know about finding the right fit when it comes to hiring a Vancouver publicist or PR agency.

Now, when approached by clients to execute PR on their behalf, I have some great working knowledge on the subject of hiring these professionals. As someone who has actually hired publicists before (several times), I know what Fresh + Fit can do for my clients and be sure to use what I’ve learned in my past experiences.

So what do I think all wellness businesses should do before hiring a Vancouver publicist or PR agency? Here are 5 things:

Find Someone Who Truly Believes in Your Business

This is so critical, because here’s the deal: if you honestly love something, whether it be a product, person, idea, or intention behind any of those things, you’ll automatically sell it, without even trying.

For example, you could be a vacuum salesperson and sell Electrolux vacuums. But let’s pretend your home is all hard wood and you never vacuum. Plus, you’ve always just hated vacuuming. Do you think you’ll do well selling those vacuums if you don’t use them and don’t like them?

Nope.

But let’s say you have carpet and a hairy Golden Retriever and you vacuum all the time. You’ve had mediocre vacuums before, but the first Electrolux you buy, you LOVE. You’ll rave to all of your friends about it, and actually even enjoy vacuuming because it does such a great job. So now if you start selling those machines, you’ll do really well, because you honestly love the product, right?

It’s the same with a publicist. He or she needs to really love what you’re doing to be able to do a stellar job selling you and your business to the public. That’s the only way to maximize what a publicist can do for you!

So find someone who loves and believes in what you do, and their job will be easy.

social media tools

Find Out Exactly What the Vancouver Publicist or PR Agency Will Do to Help You Promote Your Business

This is another hot tip: don’t assume the Vancouver publicist or PR agency will do anything specific. Unless it’s discussed prior to signing a contract, it might not happen. Just be very clear about what you expect, and what you definitely want done.

As always in business, clarity and communication are key.

Don’t be Afraid to Ask A LOT of Questions and Offer Your Own Ideas

If this is the first time you’ll be hiring a publicist, that’s 1) really exciting for you, and 2) a great opportunity to find out everything you’ve ever wanted to know about why a great publicist is worth their weight in gold. If the publicist/PR agency you’re interviewing is good at what they do, they should have no problem answering every single question (small or big!) that you throw at them.

Similarly, don’t be afraid to bring your own ideas to the table. Your publicist should have enough grace to take your ideas into consideration and execute on them accordingly (even if that means they don’t get actually done, but are actually discussed).

Also, new and fresh ideas are a publicist’s dream—so your contributions could be very helpful.

Compare Prices, But Remember That Typically, You Get What You Pay For

There are a lot of Vancouver publicists and PR agencies. Like, a lot. And the price scale is equally as diverse as the agencies and the clients they represent. Be sure that you ask for prices and compare with other agencies.

Most publicists will ask for a minimum 3-month contract; some will insist on a year. Depending on what you want or think you need, prices will vary. But it’s important to remember that generally you get what you pay for (though not all the time—I have a personal story about this), and there’s a lot of work that goes into a PR agency’s job. Typical examples are:

  • Pitching both print and digital publications
  • Helping your brand stand out by doing their homework and comparing you to the next guy
  • Tons of writing
  • Many personal meetings
  • Calendar coordination
  • Event promotion/coordination
  • Aligning with others on your team, such as your general manager (this may be you!), social media manager, content writer, and in-house photographer
  • Analyzing, measuring, and creating data about your business
  • Networking
  • General communication on your behalf to media

And more! So again, you (typically) get what you pay for.

Check References!

This is also incredibly important. Ask for a list of past and present clients (both), and actually connect and communicate with them. Ask questions about how well the Vancouver publicist or PR agency helped to boost your brand, and, if they are no longer clients of that particular person or company, if they’d hire them again.

Real and honest feedback about this is valuable information, and most of the time, those clients will be happy to chat about the person or company you’re considering hiring.

And that’s it! If you have any questions about anything I may have left out of this blog post, please don’t hesitate to ask us. At Fresh + Fit, we pride ourselves on knowing what we do well, and what we prefer to refer out. But if you have a health and wellness business in Vancouver, we’d love to help you promote it.

Contact us for more information! We look forward to hearing from you.

*Written by Jennifer Browne

*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

 

Your Vancouver Social Media Manager Needs to Be a Great Writer

A Great Vancouver Social Media Manager

Coming up with clever ways to convey messages in 140 characters or less while accompanied with really great images doesn’t seem overly difficult. But if you want people to take a genuine interest in what you’re putting out there, the message needs to be creative and unique.

Content marketing is not just about spreading or sharing information. It’s about telling people why that information will help their businesses, or change their lives for the better. Which is why to be a great Vancouver social media manager, you need to excel at writing.

Here are 3 reasons why incredible writing results in better engagement, and why if you’re in the market for a great Vancouver social media manager, you should do your homework on your potential hire’s writing skills:

Great Writing Evokes Emotion

If you’re trying to build a brand that tells a story—one that your targeted audience can relate to and understand and feel a connection with—you need to not only be able to do that in a couple of sentences; you must also convey emotion while doing so.

Simply put, people take interest in brands that they can share an emotional connection with. Think of your favourite Twitter account or Facebook page. What is it about this particular brand that draws you in? Is it the look and design? The content? The trustworthiness or klout that comes with their products or services?

It’s probably a combination of all three.

But it’s also the feelings of excitement or whimsy or inspiration that tug at your heart strings while absorbing the brand’s message. And design and klout can’t stand on their own—they need the fab content in order to grow and convey the intended message about the brand.

Great Writing is Clever

Clever writing compels people to want to read posts and status updates, then share that information with others. As social media managers, it’s our job to hook our clients’ target demo with words. If the writing is boring, it won’t get read, and it won’t receive any engagement. If that happens, what are our clients paying for? Either way, it’s a lose-lose situation.

You must write well to sell!

Great Writing Lends Klout

When businesses hire great writers to help convey their brand’s image and message, that’s a sign of the type of importance those businesses place on their brand’s online profiles. As Vancouver social media managers who are fully immersed in the land of digital content marketing and constantly reading tweets, snaps, Instagram blurbs, and status updates on Facebook, we totally judge businesses by the grammar, punctuation, and general content of their social updates all the time.

We even judge images!

So when it’s obvious that a business has made the effort to offer educated and relevant information to their customers and clients by hiring a social media manager who can write well, we’re impressed. For us, it immediately gives that business klout, which increases their brand trustworthiness and makes us want to buy from them or use their services.

So what about you? Are you in the market for a great Vancouver social media manager? At Fresh + Fit, we’re not only Vancouver social media managers, we’re also great writers. Contact us today to find out how we can help your wellness business succeed in digital marketing.


*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

What Does a Social Media Manager Do?

Since we’re in the business of providing social media management, we thought we’d answer the obvious question: what does a social media manager do?

The answer? Way more than you probably think.

Here are 6 jobs that social media managers often find themselves doing for a client:

Managing Socials

This is the obvious one—it’s in the title. The very basic idea behind social media management is to take a load off our clients. It’s hard to build a business and maintain socials at the same time—social media is time consuming! (As if you haven’t already noticed.)

We leverage our expertise in digital marketing to find your target demo and bring those people to your social platform. From there, there’s a call to action that prompts your current and future customers to visit your website and learn more about you and your business.

The happy end result is more traffic being driven to your website, and the increased exposure leads to higher sales for YOU.

Writing

You need to be a great writer to offer great online content—bottom line. Great content is what attracts potential customers to your social platform, and ultimately, to your website and contact page.

By offering intelligent and thoughtful content, we can offer you a better service than the other guys—which is why we emphasize our writing. Our writers are published and familiar with the world of wellness—let us work on your wellness business, one tweet at a time.

Photography

Most social media managers take photos, whether they use a high-end camera or a smart phone. With all of the amazing apps available nowadays to make quality pics look incredible (check out Snapseed!), even an amateur photographer can lend plenty of value to their clients’ digital exposure through basic photography.

Public Relations

Not surprisingly, social media management has quickly evolved to include a little PR from time to time. When we want primary media for social posts, we tend to arrange events and situations that will make for interesting content—and that’s when we put on our public relations hat.

Whether it’s pitching to online or traditional media, we try and place our clients in amazing situations that will increase their public platforms. Why? Because our job is show your target demo that you are everywhere and loved by everyone. We want you in the spotlight, because it makes for great conversation and engagement.

Because isn’t that what social media is all about?

Creative Design

Design happens. Period. Recycling the same images over and over again can get boring, but when primary media sources are low, what’s a social media manager to do?

We get creative. Like, literally.

We use a variety of apps and software to create cool and personalized images to share on your social. We want you to look professional and interesting, and in order to accomplish this, sometimes we take a day (or two!) to get our design on.

Event Coordination

Not unlike the random PR hats we occasionally pull out, event coordination happens, too. Part of being a great social media manager is knowing that our clients are busy—that’s why they hired us in the first place!

We like to create situations in which our clients can show off their business, products, and themselves. At Fresh + Fit, we strongly believe that opportunities don’t just come knocking—we need to create them!

So we do.

I guess what we’re trying to say, is social media managers definitely earn their keep. Our modest title often organically falls into other categories of work; work that we deem necessary to be able to do our job properly. Next time you hum and haw over hiring a social media manager, remember that you’ll probably get more than you bargained for—and that’s a good deal.

So hire a social media manager from Fresh + Fit today! And if you’re still not convinced, watch this video:

 

We’re at The Wellness Show 2016!

This Friday marks the commencement of the 24th annual Wellness Show in Vancouver, an impressively massive trade show event located at the Vancouver Convention Centre. (999 Canada Place, Vancouver.)

This year, Fresh + Fit is participating in the action! Come see us there to ask us your questions about content marketing and social media management. Here are some of the services we offer, and if you operate a wellness business in the Vancouver area, we highly recommend you consider a consultation with us:

Fresh + Fit is completely immersed in Vancouver’s health and wellness culture, and our content and social media management is curated towards presenting our clients as the best of the best when it comes to their wellness niche. In fact, our managing editor, Jennifer Browne, will be offering vegan and gluten-free recipe demos at the healthy family cooking stage on both Saturday and Sunday at 3pm.

We love wellness, we love words, we love socials, and we love to compete. Vancouver’s wellness collective is competitive. Hire us, and become more visible.

Will YOU be at The Wellness Show? If so, we’ll see you there!


 

*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

 

Fresh + Fit Vancouver

We know you’re busy building your business, and the last thing you want to do is worry about staying relevant and consistent on social media. At Fresh + Fit, we provide original content marketing and social media management for business owners like you, every day. We happily write your blogs and manage your socials, so you don’t have to!

The best part? To protect the privacy of our clients, we provide white label service. (We don’t kiss and tell.)

Today’s marketing and advertising is very different from yesterday’s, and is continuing to grow and evolve at lightning speed. At Fresh + Fit, we develop online strategies and corresponding campaigns to help YOUR business succeed in the current communication landscape. We specialize in:

Contact us today to book an appointment for a free consultation!

5 Ways to Improve Your Social Media Game TODAY

If you know and understand that content marketing and social media participation is a must in today’s competitive marketplace, then you’re already light years ahead of those who don’t employ these very necessary methods of modern advertising.

Since Fresh + Fit is in the business of supplying content marketing and social media management to business owners who understandably lack the time it takes to do it themselves, we definitely understand the demand for great content and consistent, relevant social media involvement. But social media can be a bitch—it’s often a one step forward, two steps back kind of monster, and if you don’t understand how it works, your work load will be bigger than necessary.

Now, for those reading this who are thinking that they will just avoid this whole social media thing, wait for it to blow over, then resume traditional advertising, we’re here to tell you that you’ll be waiting a long time. Social media is the new way to spread the word about your business, and guess what?

It’s FREE!

Free advertising—it just takes time. But you know what? It works, because giving away free information that potential clients and customers are interested in will create an interest in what you and your business have to offer.

If you’re blogging weekly and keeping up with your socials on a daily basis, it eats at least a couple of hours from your day, which is why we provide this service—you should be building your business; not stressing about social media posts. However, if you feel that taking on content marketing and social media is something you want to do yourself, all the power to you, and we want to help.

Here are 5 ways to improve your social media game, so that every minute spent in front of your laptop and smart phone counts:

Be relevant, and be consistent.

Both of the above points are so key. Being relevant means that you are blogging and posting and commenting on information that is related to your business. You want to attract those who may be looking for you, not people who have no interest in what you have to offer.

That’s a major waste of time.

Once you have the relevant thing down, remember to also be consistent. Post often—don’t post once or twice a week, then disappear. If you want your name front and center to those who want to find you, you need to be available to your target audience on a consistent basis.

Period.

Like me

Interact, don’t just post.

This is important. Simply spamming people’s feeds with random info will get you less likes and comments, not more. People respond to conversations and feedback and interesting commentary. If they like what you have to say, they’ll follow you. Once they follow you, thank them for doing so, and if they post information relevant to your business, follow them back.

Use media.

Post images, videos, graphs, charts, sound bits, and whatever else you can think of to make your posts stand out. The average consumer lingers on a post for less than 8 seconds. You have a fraction of a minute to make yourself stand out and convince readers to keep reading. Remember that, and your social posts and blogs will automatically be more interesting. People generally like fire words and (non-offensive) colourful language.

It gets their attention.

Do your research.

Read as much as you write, if not more. There are countless articles featuring endless tips, tricks, dos, and don’ts. Take advantage of the free information! It will make your posts better.

Also, don’t retweet or repost anything without scanning it first. Everything you put on the internet represents your brand, and you need to make sure you don’t post anything that could hurt you or your business.

Take advantage of intelligent apps and programs.

We’re talking about HootSuite, Klout, and any other tech-savvy service that can help you post consistently and efficiently. Also, use your smart phone! Make sure your social media accounts are linked to your mobile, and that you check them and post periodically throughout the day. You can add multiple Twitter accounts to your Twitter app, and you can manage Facebook for Business effectively on your iPhone, too.

Lastly, remember that this article might (hopefully!) help you, but other articles will, too. Read, change, evolve, and keep up with what’s going on out there, because if you don’t, you will NOT be on par to those who do. We live in a competitive world, and there are many people willing to go the extra mile and work an extra 2 hours every single day to ensure their bases are covered when it comes to content marketing and social media.

If you absolutely cannot find time, then consider hiring Fresh + Fit. We know what we’re doing, and we offer extremely competitive rates. We help you make it possible to focus on your business, while we focus on your online presence.

Cheers!


 

*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

 

Good News! (You like wine, right?)

2015 is shaping up to be a fabulous year for wine-lovers, and it’s not because of some awesome Wino Tax Break. (Only in our dreams, right?!) This is the year of the grape, we’re excited, and you should be, too!

Studies have shown that greater amounts of wine will result in an influx of happier people.

Ok, we can’t actual cite any of those studies, but wine obviously makes people intoxicated, and tipsy people are usually pretty happy, so that’s basically the same thing. And we could always fall back on the wise words of famous British bacteriologist Alexander Fleming:

“Penicillin cures, but wine makes people happy.”

Good enough for us!

Anyway, four new BC wineries have popped their proverbial corks this year, and we have the low-down for you:

Singletree Winery

Location: Abbotsford

  • Opened in May

Singletree Winery currently offers three brand-new wines: two white wines with grapes sourced from their vineyard in the valley (a Pinot Gris and Sauvignon Blanc blend), and a red Pinot Noir produced from grapes native to the Okanagan. Additional blends and varietals will be offered as the vines continue to grow and mature.

Singletree has plans to release a meritage blend as well as a sparkling wine, and when their Grüner Veltliner grapes come into maturity, they will add them to their white lineup.

In other words, get ready…

Blue Grouse Estate Winery

Location: Cowichan Valley

  • Opened May 23

Although the winery’s vines were planted almost 40 years ago by former Ministry of Agriculture, John Harper, this brand-new, family-owned, sustainably-farmed and award-winning winery is one of the very first wineries of Vancouver Island.

Come visit the Blue Grouse Estate Winery to sample the winery’s award-winning portfolio of wines, have yourself a picnic, or create family adventures. The winery is extremely family-friendly and community-oriented, and offers much more to do than your typical facility.

“Blue Grouse Estate Winery was built with many sustainable elements including locally-sourced construction materials, the use of geothermal energy, onsite water collection and treatment, as well as other features that reduce mechanical heating and cooling.”

 

Evolve Cellars

Location: Summerland

  • Opened May 16

Evolve Cellars is the newest project from the Encore Vineyards group of wineries, which is also home to TIME Estate Winery (see below) and the McWatters Collection. Christa-Lee McWatters Bond and Harry McWatters’ goal is to create wines that can be enjoyed by everyone, and the first vintages from this very new winery have just been introduced.

The creative group behind Evolve Cellars operates on the belief that the Okanagan Valley produces some of the best wines in the world, and the writer of this particular blog feels that she can personally attest to this.

Be sure to be on the lookout for the Evolve label next time you’re cruising the VQA section at your local funhouse. (Ahem—liquor store.)

TIME Estate Winery

Location: Summerland

TIME Estate Winery is scheduled to open its doors later this summer, and is another project of Harry McWatters (see above).

Four short years ago, the winery obtained its license, and, using the existing building on the vineyard, produced its first vintage of Meritage and Chardonnay. Architect Nick Bevanda of CEI Architecture was subsequently chosen to design the future winery.

“The working model of the winery includes production capacity in excess of 30,000 cases, an extensive hospitality centre (including a commercial kitchen), four luxury guest suites and a lap pool, all with stunning Valley and Lake Osoyoos views.”

Capturing the spirit of the site and creating a design that is both beautiful and practical, TIME promises to be a superb destination for west coast wine lovers. When completed, the winery will boast primarily Bordeaux-style premium wines, created from the estate’s own vines.

So drink, drink, and be crazy! (That’s the saying, right?)

 

*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.