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Social Media Tips for Vancouver Health and Wellness Professionals

If you’re the owner of a Vancouver health and wellness business, you should be taking advantage of social media and other digital marketing avenues, stat. Why? Because wellness is one area that makes perfect sense to promote via social!

Here’s why:

Wellness and social media are both organic. What does this mean? Essentially, it means that information is ever-changing and malleable when it comes to both wellness and social media. Each month that passes by, new approaches are discovered for wellness, just as algorithms and preferences for social media change.

This is cool, because it makes you realize that there are endless possibilities for marketing wellness in Vancouver—and social media marketing is easy, free, and effective.

Here are 3 social media tips for Vancouver health and wellness pros:

Be Expected and Excited to Change Gears–Often

As written above, wellness is one business that changes constantly, which makes it a natural fit for social media marketing. Each year, Vancouver’s health and wellness scene is changed drastically—businesses close and new ones open. The competition gets stronger and more creative, which means when marketing your business, you need to step up.

This also makes your job more exciting.

Learning and trying and testing new products is fun—and the more you know about what’s out there and available, the better job you’ll do at selling your own product. So be open-minded, and malleable to change. (The most successful wellness businesses know how to do this well.)

This also applies to social media marketing. Snapchat didn’t exist 4 years ago. So if you think your business could receive better visibility on Snapchat than on your 7-year-old Twitter platform, you need to be able to make that change. Don’t keep doing what isn’t working—focus on what does work, and how to make it work better.

Vancouver health and wellness audience

Know Your Vancouver Health and Wellness Audience

Knowing your audience means understanding who your product or service appeals to. What is your target demographic? Who’s looking at your social media platforms, and where do your conversions come from? Are people actually engaged in the content you’re supplying them with?

These are all questions that can be answered for free via your social analytics. And for a few bucks? You can have all the info you ever want to know at your fingertips. For this reason, social media is essential to your Vancouver health and wellness business.

Identify Your Competition—Then Work with Them; Not Against Them

This may seem like an odd statement, but it’s better to work with your competition than against them when it comes to your Vancouver health and wellness business. Here’s the thing: when health and wellness are involved in your daily life, people are usually happy.

Use that happiness to propel your business forward and learn to grow with your competition. People enjoy happy and helpful people; especially when it comes from wellness professionals. (No one wants to deal with a grumpy juice bar employee, right?) So emanate what you’re putting out and what you hope to achieve.

It works! And if you have any questions about this info or would like any clarification, please don’t hesitate to reach out by filling out the form on our contact page or commenting on this post via social media.


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

Healthy Vancouver Businesses Provide Better Workplace Morale

At Fresh + Fit, we choose to only work with local businesses that emphasize health and wellness, and we love it. All of our clients share the same intention as we do; that is, to provide or supply the Vancouver area with products and/or services that will ultimately increase our community’s health and well-being.

But looking further than that, what do Vancouver businesses that actively and mindfully cultivate an environment based on health and wellness do better than those that don’t?

Research says that these types of businesses actually produce better workplace morale:

“By creating a positive, safe and healthy environment for employees, you can increase workplace morale, improve your employees’ work-life balance and, in turn, positively impact your business.”[1] —Fit for Work

Here are 4 reasons why Vancouver businesses based on health and wellness are generally happier and produce better workplace morale than the other guys:

Health-Conscious Businesses Attract Employees Who Genuinely Care

When you feel taken care of, you want to take care of others (including your colleagues and co-workers). The workweek is 40 hours long, and doing your job alongside caring people who are excited about health and wellness makes for better days! Pair that with a healthy environment that is consistently interested in helping others be well, and you have a winning combination.

In fact, according to Harvard Health, ‘doing good and feeling good’ is a solid recipe for happiness in the workplace.[2]

Selling Health Translates to…Better Health! (For all.)

When you spend 40 hours a week thinking about health, the result is that you usually pick up healthier habits. To be a truly great salesperson, you have to love what you sell…that’s why so many businesses who do well, have their employees try their products and insist they familiarize themselves with them.

If your employees believe in what they sell, and they incorporate these particular products and services into their own lives, it’s easy for them to sell to others—they’re basically living and accessible examples of your business’ brand. And if employees are essentially living the brand, they’re going to adopt the healthy lifestyle that goes with it.

Taking a Vested Interest in the Health of Others Grounds and Humanizes Employees

Helping others become better versions of themselves is humbling. It’s working every day to improve other people’s lives—and that’s a powerful way to ground yourself and remember what you’re thankful for.

In reverse, it’s been proven that people who want to help others be healthy are often cut from the same cloth in regards to personality traits:

“Humility is one of the first personality traits to be linked to helping behavior, and that’s significant because personality traits are broad and far-reaching contributors to behavior, and tend to take precedence over other factors, such as time and social pressures.”[3] –Time Magazine

In other words, employees working in an environment of health and wellness probably share the same values and intentions among themselves, and this likely leads to a positive and healthy work culture.

Ergo, increased workplace morale.

Healthier Employees are More Productive—True Story.

Healthy living directly translates into better eating habits, better sleep, and in turn, better problem-solving and communication skills. People who eat well, are consistently active, and mindfully make time for rest generally don’t hit the proverbial wall throughout their day—and this makes them more productive at work.

Also? Healthier people take less sick days.

This means less stress on employers and co-workers to cover the sick person’s job, and that makes for better employee morale among everyone.

“Healthy workplaces are good for business. Healthy work environments improve productivity and reduce costs related to absenteeism, lost productivity, turnover, workers’ compensation, and medical and disability claims.”[4] – The Government of British Columbia

So there you have it! 4 reasons why, if you’re passionate about health and wellness, you should find a job whose business mission matches your own. Vancouver businesses that cultivate mindful health cultures are key to loving your job!

And if you love what you do, you’ll never have to work a day in your life.

References

[1] http://fitforwork.org/employer/benefits-of-a-healthy-workforce/

[2] http://www.health.harvard.edu/healthbeat/the-happiness-health-connection

[3] http://healthland.time.com/2012/01/02/humble-people-are-more-helpful/

[4] http://www2.gov.bc.ca/gov/content/health/keeping-bc-healthy-safe/healthy-communities/healthy-workplaces


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouverwriters, click HERE.