Posts

9 Tips to Ensure Social Media Marketing Success

Social media marketing is relatively new, which means we’re still trying to figure out what makes an effective campaign and what doesn’t. (However, there are some things we’ve nailed down.) Here are 9 tips to fall back on when trying to achieve success with your social media marketing:

Find Your Tribe

This means not simply marketing to everyone on Twitter or Facebook (because there are a lot of us), but instead, deciding who would like to know about you, your products and services, and your business. Who do you want to reach? Who’s most likely to want to connect with you?

Find them—they’re your tribe. And then market to them.

Be Original

Finding a unique way to brand your business on social media is imperative, because otherwise your business will look exactly like all the other guys—which really dilutes the pool of those who might be interested in your products and services.

Find out what you can do to make your business stand out and be new and exciting—then do that. Don’t copy your competition; stand apart from them.

Regularly Engage with Your Audience

Responding to comments and questions from members of your tribe is imperative to social media marketing success. If you’re not engaging with the people who want to hire you or purchase your products, you’re losing out on clients and customers.

Instead, be sure to engage your followers and develop a relationship with them on social.

Plan and Strategize

Stop posting on the fly, guys! Well, you can do that too, but the main objective is to post with mindfulness geared towards a set outcome. Be organized, be specific, and be relevant. Make a plan and figure out how to measure its success.

Be Flexible

This means being able to jump to Plan B without much of a hitch, and in today’s competitive online marketplace, having the ability to not only roll with the proverbial punches, but also know when you should is key.

Be Consistent

Consistency is important, folks. This kind of goes together with regularly engaging with your audience, but it’s more than that. Make sure you post at relevant times of day, and if you’re using Twitter or Snapchat, you need to be posting several times a day.

See our blog on how often to post to various social media platforms HERE.

Use Original Photographs

Stock photos may be an easy way out, but who ever said incredible social media marketing was easy?! If you can take in-house photos and edit them to post on social, then do it. It makes a HUGE difference.

For an example on how to do this correctly, check out Field House Brewing, and take a look at their socials.

Respond Quickly to Questions and Comments

Again, this goes back to regular engagement, but it takes it one step further—one of the easiest ways to lose a social media following (especially if you’re a start-up or small business), is to ignore your tribe.

No ignoring! These are your customers, and remember, business is more competitive now than ever before. If you can’t pay attention to your customers, they’ll find another business who will. Trust us.

Be Professional

Consciously develop a consistent brand voice and don’t make your business social media platforms a place to post personal information. No swearing (unless it’s on-brand, which it might be, but very rarely—see Thug Kitchen), no spelling mistakes, no grammatical errors, no misinformation.

Be a pro.

By following the advice we give above, your social media marketing will be much more effective than being inconsistent, flying by the seat of your pants, and copying what other brands are doing.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

 

5 HOT Hair Products for Sexy, Summer Locks

There’s no mistaking it—this summer’s turning out to be a hot son of a bitch. (Which we can’t really complain about, because we live in Canada, land of igloos and polar bears. Or a least that’s what some of our southern neighbours seem to think. Ha.)

In researching hair care products that hold their own when it comes to heat, sun, chlorine, and salt, I came across some amazing finds. For the days (or weeks) that you just can’t make it to the salon, you need to be armed with a selection of easy fixes for your hair.

Check them out!

Aveda Sun CareKeratase

Aveda Sun Care Protective Hair Care

A half-dozen spritzes of this ecofriendly, lightweight, water-resistant find while at (or after!) the pool or beach will keep your hair colour looking fresh all summer long. Purchase for $26.00 at aveda.com.

Kérastase Nutritive Bain Oléo-Curl/OléoRelax Masque

Chlorine and salt water can leave your naturally cute curls looking tight, shellacked, dry, and crispy. Tame your frizzy, sunned-out hair with shorea and palm oils, and bring your glossy, gorgeous locks back. Purchase for $39.00 at kerastase.com.

Philip B Maui Wowie

Philip B Maui WowiePaul Mitchell

Beachy waves are HOT right now. To get the look, divide your damp hair into three or four sections (three for finer hair, and four for thicker hair), and braid each section. Unravel your locks when they’re semi-dry, then complete the look with Philip B Maui Wowie Beach Mist. Purchase for $22.00 at philipb.com.

Paul Mitchell Hot off the Press Spray

This 2015 winner of best heat-protecting spray goes on dry hair, so no need to plan ahead. Rice-hull extracts insulate hair strands from damage caused by curling rods and flatirons, and protect against serious heat—something we’ll have plenty of in the next couple of months. Purchase for $18.00 at paulmitchell.com.

Davines Hair Pak

Plan on hitting the pool or beaching it today? Counteract sun, chlorine, and seawater damage with a rich hair mask. Davines After Sun Moisturizing Pak contains 100% natural ingredients, like almond butter and argan oil. Locks are left soft and shiny and looking fab. Purchase for $26.50 at davines.com.

Interested in a stylist making product recommendations specific to YOUR hair? Visit Fusion Hair Design; these ladies and gents will hook you up with professional advice and applications. You can also visit their Facebook page HERE.


*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

Get Your Glow On with 3 Local Skincare Lines

‘Glow’ has recently become one of my favourite words. It implies health, vigour, youthfulness, and care. Pregnant women glow because they’re taking care of themselves and their growing bambinos. After a workout, your skin glows because you’ve been sweating and all that fabulously circulated blood tints your cheeks. For the same reason (plus one big extra), there’s the after-sex glow. And the suntan glow!

So many glows…I’m telling you—to glow is something to strive for.

Another way to get your glow on, is to invest in really amazing beauty products. If you truly want healthy skin (not just healthy-looking—actually healthy), you need to exercise, eat good food, and use honest products on your face.

We’ve sourced out some locally-produced, gorgeously honest beauty products for you to try, Vancouver. Check these out, and glow all summer long:

Twine Abode

This company was started by two busy mamas, hails from the Fraser Valley, and includes a kid line! Products include shampoos, soaps, scrubs, creams, soy candles, linen and room sprays, and more. Each product is chemical-free, and scented with only mild, natural, pure essential oils.

Visit Twine Abode for more details.

 cosmetics to glow

Affera Cosmetics

Made in Burnaby, this fantastic company makes 100% mineral makeup that is vegan and chemical-free. They have a full line of skincare products and makeup, ladies! Their skincare line is made with raw, natural ingredients and is completely free of preservatives, while their make-up includes products like lightweight foundations that contain a natural sun-block. (That same foundation line also contains anti-inflammatory/healing properties that helps to reduce redness and heals acne by gently killing and removing bacteria, while simultaneously letting your gorgeous skin breathe.)

Visit Affera Cosmetics for more information.

HAUT Cosmetics

“100% FRESH, ETHICALLY COOL, PLANTABLE PACKAGING, VEGAN LUXURY.”

This incredibly diverse makeup line is freshly produced in BC. “Free” is what they preach, and insist on all of their products being titanium dioxide, hormone disruptor, irritant, preservative, gluten, fragrance, GMO, and mica-free.

You have to love this dedication to quality, right?!

They also have an awesome blog that is uber-informative, which you can check out HERE. To find out more about this line of clean makeup and the inspiration behind it, visit Haut Cosmetics for more info.