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5 Fresh Ideas for Spring Marketing Campaigns

Guys! (And girls!) It’s mid-February, the snow is almost melted, and we really want warm weather and longer days. Right?! So we started thinking…what’s next? And the answer? Spring marketing campaigns!

(This is where you cheer.)

While we were geeking out over what to write on this, we decided to get simple and back to the basics. In other words, here are 5 fresh ideas for spring marketing campaigns that should work for most small B2C wellness businesses (because we know you’re probably thinking about this, too):

Spring Stock Sales

Have new and exciting inventory? Create a major buzz by marketing your new products or services on your website and on social. People get excited for spring! It means a change in wardrobe (no more boots!), fresh air, and new, local crops.

If you’re in the food biz, you can market the in-season produce you’re now carrying! You can show more skin in your spring ads, if you’re in the business of natural skincare or organic hair and beauty products.

Get excited about your new stock or services, and throw an online spring-opener sale.

Winter Blowout Sales

Get rid of your winter stock to make way for fresh, springy stuff. You can do this by offering a flash 48-hour online sale, with unique promo codes one can only see on social media.

Get people into your space and taking last year’s products with them when they leave—while increasing the number of Facebook likes or Twitter engagement along the way.

spring marketing campaigns

Spring into Contests/Giveaways

Another great way to kick-start a springtime campaign, is to create a fun and exciting contest or giveaway. By limiting your contest to social media, it drives traffic to your fave platforms and creates other avenues of brand loyalty and awareness that aren’t limited to in-store.

March Madness Events

March is all about sports, so what better way to offer deals and discounts if your job is to promote activity through sports? If your niche market is the Vancouver sports group, then a March Madness sale is for YOU.

The first two weeks in March are traditionally the time to do this, so try offering great sales on your product online.

Spring into Sunny Weather

‘Cuz the sunny weather is what’s it’s all about! We crave warmth and sun (and let’s be honest—we all need a major hit of vitamin D at about this time of year), so why not play on that to create a colourful, fun campaign that targets your online consumers?

Use any of your social media platforms to launch a great sale that gets us excited! And that’s that. 5 fresh ideas for spring marketing campaigns. Get creative, get psyched, and get your product or service moving in a BIG way.

Because spring is all about movement, freshness, fun, and new routine. Good luck!


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Calling all Yogis: Open House Event at Parallel Yoga

You don’t even need to like yoga to want to be at this event. But if you do?

You’ll be in heaven.

On Saturday October 3rd, Parallel Yoga will be hosting its fourth annual open house, which will feature free classes, a massive retail sale, local vendors, and…wait for it…Happy Water’s Smile Squad!

They WILL force you to get real with a hula hoop.

The Studio

Parallel Yoga

Owners Kara and Steve Coleman first opened Parallel Yoga just four years ago. Located at Parallel Marketplace on North Parallel Road in Abbotsford, BC, the studio quickly built an impressive client list and became busier than busy. So busy, in fact, that as of last month, they’ve expanded their original space to include a second studio.

So why participate on October 3rd? See below.

The Yoga

Free classes will be held all day. That’s the important part.

Time                                                      Class                      Teacher

9:00 AM – 10:15 AM                               Strong                     Kara

9:30 AM – 10:30 AM                               Stretch                    Julia

10:30 AM – 11:30 AM                             Hatha                      Jayne

11:00 AM – 12:00 PM                             Hatha                      Shazad

12:00 PM – 1:00 PM                               Flow                        Kara

2:00 PM – 3:00 PM                                 Yin                           Shea

4:00 PM – 5:00 PM                                 Restorative              Beth

The Vendors

Happy Water

From 1-5pm there will be a pop-up Local Artisan Market in Studio Two, and the following vendors will be present:

Happy Water

Come meet the Smile Squad, grab a sample, dance and sing, and learn about what makes this water so darn happy.

Author Jennifer Browne

Jennifer Browne is the author of four health and wellness books, including Happy Healthy Gut, Vegetarian Comfort Foods, The Good Living Guide to Medicinal Tea, and Baby Nosh. She will be signing and selling copies of Vegetarian Comfort Foods.

Pacific Coast Soaps

Pacific Coast Soaps features handmade, all-natural soaps made locally in Mission, BC.

Whimsy by Martia

Whimsy by Martia offers high quality bath products, handcrafted in Abbotsford. Come check out the essential oils, epsom salts, bath soaps, and more.

Live True Designs

Live True Designs features jewelry with a bohemian, surf style, including yoga-inspired jewelry and Mala necklaces. Handcrafted in Chilliwack, BC.

Genesis Martial Arts

Genesis Martial Arts offers high-level martial art instruction, and top-of-the-line fitness. Open in Abbotsford since April 1, 2013.

Naked Pallet

Beautiful words on nature’s canvas. Come see what piece might look amazing in your home!

Brewer’s Daughter

This young entrepreneur has been using the left over hops from her dad’s brewery (Ravens Brewery in Abbotsford, owned by Paul Sweeting) to make all-natural dog biscuits. Come check them out!

Vancouver Young Actors School

Vancouver Young Actors School will be offering acting classes for film and television at Parallel Yoga starting in the winter, and wish to introduce themselves! Come check out classes and get your Q&A on.

The Sale

ten tree

(This is what you really want to know about, right?) Saturday’s sale will include merchandise of all kinds—the studio is clearing out for more. If you need a new pair of yoga pants or a great sports bra, you need to be here and take advantage of this blowout sale.

It’s going to be BIG.

Brands include Ten Tree, Halfmoon, Onzie, Be Present, Manduka, and Mala Collective.

The Gist

Come hang out, attend a class, get all zen, and buy stuff. Seriously. There’s no beating around the yogi bush.

Namaste!


*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.