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Your Vancouver Social Media Manager Needs to Be a Great Writer

A Great Vancouver Social Media Manager

Coming up with clever ways to convey messages in 140 characters or less while accompanied with really great images doesn’t seem overly difficult. But if you want people to take a genuine interest in what you’re putting out there, the message needs to be creative and unique.

Content marketing is not just about spreading or sharing information. It’s about telling people why that information will help their businesses, or change their lives for the better. Which is why to be a great Vancouver social media manager, you need to excel at writing.

Here are 3 reasons why incredible writing results in better engagement, and why if you’re in the market for a great Vancouver social media manager, you should do your homework on your potential hire’s writing skills:

Great Writing Evokes Emotion

If you’re trying to build a brand that tells a story—one that your targeted audience can relate to and understand and feel a connection with—you need to not only be able to do that in a couple of sentences; you must also convey emotion while doing so.

Simply put, people take interest in brands that they can share an emotional connection with. Think of your favourite Twitter account or Facebook page. What is it about this particular brand that draws you in? Is it the look and design? The content? The trustworthiness or klout that comes with their products or services?

It’s probably a combination of all three.

But it’s also the feelings of excitement or whimsy or inspiration that tug at your heart strings while absorbing the brand’s message. And design and klout can’t stand on their own—they need the fab content in order to grow and convey the intended message about the brand.

Great Writing is Clever

Clever writing compels people to want to read posts and status updates, then share that information with others. As social media managers, it’s our job to hook our clients’ target demo with words. If the writing is boring, it won’t get read, and it won’t receive any engagement. If that happens, what are our clients paying for? Either way, it’s a lose-lose situation.

You must write well to sell!

Great Writing Lends Klout

When businesses hire great writers to help convey their brand’s image and message, that’s a sign of the type of importance those businesses place on their brand’s online profiles. As Vancouver social media managers who are fully immersed in the land of digital content marketing and constantly reading tweets, snaps, Instagram blurbs, and status updates on Facebook, we totally judge businesses by the grammar, punctuation, and general content of their social updates all the time.

We even judge images!

So when it’s obvious that a business has made the effort to offer educated and relevant information to their customers and clients by hiring a social media manager who can write well, we’re impressed. For us, it immediately gives that business klout, which increases their brand trustworthiness and makes us want to buy from them or use their services.

So what about you? Are you in the market for a great Vancouver social media manager? At Fresh + Fit, we’re not only Vancouver social media managers, we’re also great writers. Contact us today to find out how we can help your wellness business succeed in digital marketing.


*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

What Does a Social Media Manager Do?

Since we’re in the business of providing social media management, we thought we’d answer the obvious question: what does a social media manager do?

The answer? Way more than you probably think.

Here are 6 jobs that social media managers often find themselves doing for a client:

Managing Socials

This is the obvious one—it’s in the title. The very basic idea behind social media management is to take a load off our clients. It’s hard to build a business and maintain socials at the same time—social media is time consuming! (As if you haven’t already noticed.)

We leverage our expertise in digital marketing to find your target demo and bring those people to your social platform. From there, there’s a call to action that prompts your current and future customers to visit your website and learn more about you and your business.

The happy end result is more traffic being driven to your website, and the increased exposure leads to higher sales for YOU.

Writing

You need to be a great writer to offer great online content—bottom line. Great content is what attracts potential customers to your social platform, and ultimately, to your website and contact page.

By offering intelligent and thoughtful content, we can offer you a better service than the other guys—which is why we emphasize our writing. Our writers are published and familiar with the world of wellness—let us work on your wellness business, one tweet at a time.

Photography

Most social media managers take photos, whether they use a high-end camera or a smart phone. With all of the amazing apps available nowadays to make quality pics look incredible (check out Snapseed!), even an amateur photographer can lend plenty of value to their clients’ digital exposure through basic photography.

Public Relations

Not surprisingly, social media management has quickly evolved to include a little PR from time to time. When we want primary media for social posts, we tend to arrange events and situations that will make for interesting content—and that’s when we put on our public relations hat.

Whether it’s pitching to online or traditional media, we try and place our clients in amazing situations that will increase their public platforms. Why? Because our job is show your target demo that you are everywhere and loved by everyone. We want you in the spotlight, because it makes for great conversation and engagement.

Because isn’t that what social media is all about?

Creative Design

Design happens. Period. Recycling the same images over and over again can get boring, but when primary media sources are low, what’s a social media manager to do?

We get creative. Like, literally.

We use a variety of apps and software to create cool and personalized images to share on your social. We want you to look professional and interesting, and in order to accomplish this, sometimes we take a day (or two!) to get our design on.

Event Coordination

Not unlike the random PR hats we occasionally pull out, event coordination happens, too. Part of being a great social media manager is knowing that our clients are busy—that’s why they hired us in the first place!

We like to create situations in which our clients can show off their business, products, and themselves. At Fresh + Fit, we strongly believe that opportunities don’t just come knocking—we need to create them!

So we do.

I guess what we’re trying to say, is social media managers definitely earn their keep. Our modest title often organically falls into other categories of work; work that we deem necessary to be able to do our job properly. Next time you hum and haw over hiring a social media manager, remember that you’ll probably get more than you bargained for—and that’s a good deal.

So hire a social media manager from Fresh + Fit today! And if you’re still not convinced, watch this video:

 

Hiring a Social Media Manager: 4 Things to Consider

More and more businesses are realizing that social media should be part of their marketing plan. After all, the platform is free, and the reach is huge. Social media involvement gives businesses an opportunity to showcase their brand in a fun, engaging, community-oriented way, and the most convenient way for most businesses to effectively participate digitally, is to hire a social media manger.

When searching for the right business to help yours with social, it’s valuable to assess what you want, need, and expect in social media management.

Here are 4 things to consider when hiring a social media manager:

What Are Your Expectations?

This is the number one question that you need to consider. We’ve had many clients assume that when hiring us, we’ll be able to take their Facebook like count from 25-2500 within a month.

That’s not realistic.

Social media is not about increasing your likes; it’s about building a community of people that support your brand. Likes come along the way organically, but the most important thing to focus on, is engagement and community support—this is what translates into sales, not likes.

So be sure to discuss your expectations with whomever will be handling your socials; it will keep everyone on track, and focused on the reason you’re building on online presence in the first place—to ultimately increase brand recognition and sales.

Is the Company You’re Interviewing Relevant on Social?

If you’re thinking about hiring a social media manager that doesn’t have an online presence herself, that should be a red flag. How do you know that the person you’re hiring is good at their job, unless you can see examples?

When interviewing a social media manager, be sure to ask for references, and check out the digital profiles of their past and current clients. How often do they post? Are their posts relevant to their clients’ businesses? How creative are they?

These are questions that you need to find out the answers to.

What’s Your Budget?

Budget is super important to nail down, because your social media campaign can be small or very large—inflating the cost of one’s campaign can be very easy, and as a business owner, only YOU know what your business can feasibly afford.

Just make sure you and your social media manager have a clear idea about what you’re willing to spend. Facebook ads work very well, but they’re also expensive. It’s all about putting your hard-earned cash to work for you in the most effective way possible.

Do You Like Who You’re Interviewing?

Since hiring a social media manager means putting your business—an entity you’ve worked very hard to build—in someone else’s hands, you should make sure you have similar values and that you genuinely like who you’ll be working with.

This person and their company will be representing your brand online, and the right fit is crucial. If you’re committing to a relationship that will span months or years, you may as well make sure you enjoy communicating with whomever you hire.

Right?!

We hope this article helps, and if you want to know more about why your business needs to take advantage of social media, see the video below. Have a great week, and don’t forget to follow us on Instagram, Facebook, and Twitter.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE