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9 Tips to Ensure Social Media Marketing Success

Social media marketing is relatively new, which means we’re still trying to figure out what makes an effective campaign and what doesn’t. (However, there are some things we’ve nailed down.) Here are 9 tips to fall back on when trying to achieve success with your social media marketing:

Find Your Tribe

This means not simply marketing to everyone on Twitter or Facebook (because there are a lot of us), but instead, deciding who would like to know about you, your products and services, and your business. Who do you want to reach? Who’s most likely to want to connect with you?

Find them—they’re your tribe. And then market to them.

Be Original

Finding a unique way to brand your business on social media is imperative, because otherwise your business will look exactly like all the other guys—which really dilutes the pool of those who might be interested in your products and services.

Find out what you can do to make your business stand out and be new and exciting—then do that. Don’t copy your competition; stand apart from them.

Regularly Engage with Your Audience

Responding to comments and questions from members of your tribe is imperative to social media marketing success. If you’re not engaging with the people who want to hire you or purchase your products, you’re losing out on clients and customers.

Instead, be sure to engage your followers and develop a relationship with them on social.

Plan and Strategize

Stop posting on the fly, guys! Well, you can do that too, but the main objective is to post with mindfulness geared towards a set outcome. Be organized, be specific, and be relevant. Make a plan and figure out how to measure its success.

Be Flexible

This means being able to jump to Plan B without much of a hitch, and in today’s competitive online marketplace, having the ability to not only roll with the proverbial punches, but also know when you should is key.

Be Consistent

Consistency is important, folks. This kind of goes together with regularly engaging with your audience, but it’s more than that. Make sure you post at relevant times of day, and if you’re using Twitter or Snapchat, you need to be posting several times a day.

See our blog on how often to post to various social media platforms HERE.

Use Original Photographs

Stock photos may be an easy way out, but who ever said incredible social media marketing was easy?! If you can take in-house photos and edit them to post on social, then do it. It makes a HUGE difference.

For an example on how to do this correctly, check out Field House Brewing, and take a look at their socials.

Respond Quickly to Questions and Comments

Again, this goes back to regular engagement, but it takes it one step further—one of the easiest ways to lose a social media following (especially if you’re a start-up or small business), is to ignore your tribe.

No ignoring! These are your customers, and remember, business is more competitive now than ever before. If you can’t pay attention to your customers, they’ll find another business who will. Trust us.

Be Professional

Consciously develop a consistent brand voice and don’t make your business social media platforms a place to post personal information. No swearing (unless it’s on-brand, which it might be, but very rarely—see Thug Kitchen), no spelling mistakes, no grammatical errors, no misinformation.

Be a pro.

By following the advice we give above, your social media marketing will be much more effective than being inconsistent, flying by the seat of your pants, and copying what other brands are doing.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

 

How to Use Pinterest to Market Your Wellness Business

Ah, Pinterest. The almost forgotten, old-school-back-in-the-early-Facebook-days social media platform. While Instagram has taken over much of what Pinterest originally offered (namely, super cute photos for people to ooh and ah over), it still has major relevancy as a unique social media platform.

Because Pinterest is essentially a virtual organized craft box, with separate sections and corners for everything that make up the whole, it’s a fabulous online tool for creating super cool, unconventional things like resumes and menus.

You can also market your wellness business using Pinterest, by creating profile using your business’ name, then creating boards that are similar to website pages.

If you own a wellness business, you probably already know that your largest consumer demographic is probably women aged 20-45. This is because women make healthy choices for their families, so by marketing to this demographic, you’re reaching entire groups of people, not just one at a time.

Here’s how Pinterest for business works:

Step One

Create a Pinterest account under your business’ name. Fill in the description using  information that includes the business’ address and hours.

Step Two

Create boards that are similar to website pages. For example, you can create boards such as:

  • About
  • Philosophy
  • Products
  • Services
  • Purchase Information
  • Hiring
  • Contact

Step Three

Within each board, pin images that pertain to the board’s function or relevancy, and then write a description to go with each image. For instance, under Hiring, you can pin something that might look like this:

resume tips

Under Philosophy, you could include a pin such as this one:

 

Pinterest kind cosmetics

Step Four

Follow everybody who might be relevant to your wellness business. In other words, find your tribe on Pinterest and follow them. Chances are, they’ll get that notification and at least check you out.

Ideally, you’re hoping for new interest, referrals, and engagement.

And that’s it! Pinterest is a really fun (and free!) way to get creative with your marketing efforts. Using Pinterest for marketing is also opening your business up to new places and a different demographic—one that actively uses Pinterest as a platform.

So get creative, get pinning, and get marketing your business in a new and creative way.

References

Resume Image found here: https://www.etsy.com/listing/292893447/modern-resume-template-the-amelia?ref=listing-shop-header-1&pp=1

Cosmetics Cheat Sheet found here: http://thezoereport.com/how-to-know-which-beauty-products-are-actually-natural/?crlt.pid=camp.LNGjQwjNBVIO


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

A Basic Social Media Guide for Your Small Business

Because it’s all about the basics. Right? You need to start somewhere, so here’s a brief outline of why, what, when, and how to get social media working for you and your small business.

Why

The why is easy: because it’s free internet marketing, and the internet today accounts for more sales and revenue for small businesses than ever before. (In fact, to see stats on this statement, contact us for a copy of our e-book on the subject.)

By finding your tribe online and consistently soft-selling your products or services, your reach will be greater, because you’ll be building a community of like-minded people who love what you do.

Period.

What

It’s not necessary to try and build a social media presence on a dozen different platforms. We recommend choosing 2-3. Each business has their own unique vibe and wants and needs, which means your business may thrive on Twitter and Facebook, while another’s may do better on Instagram and Snapchat.

Think about which platform might be better for your small business (what are other similar small businesses doing?), and start with that.

When

Consistency is the key when it comes to social media. It depends on the platform you’re using:

  • Facebook: 1-2 posts per day
  • Twitter: 5-10 posts per day (including retweets and comments)
  • Instagram: 1-2 posts per day
  • Snapchat: unlimited

Most social media platforms have algorithms that identify a business as either marketing responsibly, or spamming their followers. That’s why it’s important to try and deliver good quality information on a consist basis, and not just post for the sake of posting.

Which brings us to:

How

As with traditional marketing, successful engagement comes from quality over quantity. Everyone is fairly savvy when it comes to brand messages (especially millennials), and it’s obvious when a small business is desperate to reach people versus providing useful insight or information.

Use relevant images, hashtags, and tags to specifically and intentionally place your message where your tribe is hanging out, and keep in mind that the soft sell is where it’s at—gone are the days of hard selling your products and services.

Because everyone has access to everything online, you have to be competitive and smart about how you want to relay information.

So there are the basics! Let us know if you want help with social media management; we offer competitive pricing and a great service—just ask our clients! They’re listed on the bottom of our homepage.

If you’d like to receive a free copy of our e-book on social media marketing, contact us, and we’ll email one to you right away.

Happy social media marketing!


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Social Media Strategy for Beginners

If you own a small business, you’re probably making use of social media marketing. Right? But do you have a general (or specific) plan, or do you just wing it and hope for the best?

One of things Fresh + Fit does for our clients is develop language guidelines and a corresponding social media strategy. Essentially, this includes brand-based etiquette for Facebook, Twitter, and Instagram. There are 5 main categories we generally address when it comes to social media strategy: tone, hashtags, tags, images, and frequency of posting.

Since all three of these social media platforms are quite different, we try to create an overall symmetry between them, while staying true to each of their unique benefits:

Facebook Social Media Strategy

Tone: This will be the same for each platform, and will completely depend on your brand’s identity. If your brand is fun, spunky, and upbeat, then this is the tone you set for all your social media posts. If your business is more informative and educational, then the tone set on social media will need to match that vibe.

Hashtags: On Facebook, hashtags should not be used in the main copy. Instead, place all hashtags at the end of your post. Many businesses choose to separate their main post copy and the hashtags by using periods or spacing or both. Facebook is great, because you have no limit (or a very, very high one) to the number of characters you can use in a single post.

So hashtag away!

The reason behind not using hashtags within your main copy, is simply because it makes the copy harder to read, which can dissuade the reader from reading your whole post.

(Which would be too bad, since you took the time to write it. Right?)

Tags: Unlike using hashtags, it’s okay to directly tag people or pages within your post. Facebook tags don’t display the ‘@’ symbol in front of them, so it looks cleaner.

Don’t be afraid to tag more people or pages at the end of your post (along with hashtags), if you didn’t directly reference them within the main copy.

Images: Images are imperative on Facebook. They will come up automatically if you’re using a URL within your post, but if you’re not, add something relevant that catches the eye of your reader. Remember, a picture is worth 1000 words, so choosing the correct photo is an art in of itself.

Frequency of Posting : All platforms are a little different, but 1-2 posts a day (maximum) is what we recommend for Facebook. Although the algorithms change every few months, they’re designed to recognize ‘Facebook spamming’, which is essentially posting on your business page way too frequently.

When Facebook’s algorithm picks this up, it will respond by making your page less visible, not more. It’s Facebook’s way of disciplining businesses who spam their clients.

Moral of the story? 1-2 posts per day, and stay consistent with what you choose.

social media icons

Twitter Social Media Strategy

Tone: As we wrote in regard to Facebook, the tone of your tweets should match your business’ brand model.

Hashtags: The main difference between using hashtags on Twitter as compared to Facebook, is the character limit you are obliged to follow on Twitter. Because you’re limited to 140 characters, hashtags can be used within the main copy of your tweet.

BUT: if you have room to use hashtags at the end of your tweet, then do it. As with Facebook, hashtags can be distracting, and are always better when placed at the end.

Tags: Use within the main copy of your tweet, and add to the end if you’re not directly referencing whomever you’re tagging within the main copy of your tweet.

Images: Although not necessary, images always make for better tweets. People are very visual, and a great image can catch a reader’s eye and compel him to read your tweet—and share it!

Frequency of Posting: With Twitter, feel free to tweet as much as once an hour throughout the day. With our clients, we make sure to schedule at least 3 tweets per day, and then with comments and shares, we typically end the day with around 6-7 tweets.

Here’s the bottom line for your Twitter social media strategy frequency: minimum 3; maximum 12.

Instagram Social Media Strategy

Tone: Ditto for Facebook and Twitter. (See above.)

Hashtags: As with Facebook, it’s best to leave the hashtags at the end of your post, separated by spacing or punctuation—especially because you have an unlimited character count.

Tags: Feel free to tag if relevant within the main copy of your post (and yes, you need a paragraph—don’t post images with no copy), and then you can tag more at the end.

Images: The most important part of Instagram! Images for Instagram are not only required, they need to be good. For this platform, we recommend spending more time on the image than on the actual post copy.

Visitors to your Instagram feed will see the first 6-9 images, so it’s important to make them beautiful and diverse.

It’s also important to your social media strategy that Instagram photos are original and unique.

Frequency of Posting: Instagram posts can go up 1-2 times per day—as with Facebook. If you post more, it will look like spam. (But again, try and stay consistent. Post every day!)

Creating language guidelines and a social media strategy is important for any business. Develop your own, stay true to your brand, and above all? Have some fun!

Call us to talk social media strategy, guys–we have your back on this. To find out which social media platforms might be best for marketing your business, read this article by Forbes.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Marketing Your Wellness Business Authentically

Fact: digital marketing can be overwhelming. As a relatively new way to gain exposure for your small wellness business (I mean, internet marketing is only about a decade new), there aren’t really any guidelines to follow or tried-and-true approaches that work for every business.

There are lots of suggestions, though, and this blog post will offer a few of those. But it’s important to remember that what works for another business may not work for yours, and to get the most bang for your buck, the main suggestion in the blog post is to be authentic.

What does it mean to market your wellness business authentically?

Authentic marketing involves knowing a few things and then actively using that knowledge to gain the most exposure possible, while staying specific to your business and what your business offers.

Here are some ideas:

Know Your Customer

This makes a huge difference to how successful your marketing campaigns go. Ask yourself these questions:

  • How would you describe your wellness business in 5 words?
  • Are you’re a B2C (business to consumer) business, or a B2B (business to business) business?
  • Who is looking for what your business provides?
  • Where can you find these people or businesses? (Is your target demographic more likely to hang out on Instagram or LinkedIn?)
  • Are you accessible to them in those places?

Be Unique

Now that you’ve answered the questions above, you should have a pretty clear idea of who you’re targeting and where they’re hanging out. This is vital knowledge!

But now you must do two more things:

  • Find your competition.
  • Be different than them.

It’s okay to borrow marketing tactics, and it’s totally cool to emulate practices that other businesses do that you deem successful, but in the end, the way you market your business should be unique.

If your wellness business is just like the other guys, it’ll blend in and be competing against other companies who already might have a good client base.

Be different.

Have Fun

Having fun is maybe the very best piece of advice we can give you when it comes to authentically marketing your wellness business. People are drawn to those who take life lightly and have fun doing what they love to do—and honestly? If you don’t have major passion for what your business is offering, no one else will, either.

So get excited, and show people you’re pumped to do what you do—happiness is infectious, and people that are happy attract more customers and do more business.

 Reinvent the Wheel

You’ve heard the adage “don’t reinvent the wheel”, right? Well, we’re here to tell you that reinvention is necessary when it comes to creating a thriving small business. If you want to market authentically, then you need to operate your business authentically.

This goes back to our point above on being unique.

So yes, send out monthly newsletter. Yes, create social media contests. Yes, actively engage with your target demographic on social media. But include something in those interactions that other businesses don’t! Have different conversations, and know where you’re comfortable drawing the line between fun and professional—then toe that line.

Because YOU are unique—and unique sells.

Be Grateful and Show It

Our last piece of advice when it comes to authentically marketing your wellness business, is to actively be grateful and thank your customers and clients for all the business and support and local collaboration.

How often do you thank others for following you on Twitter? Or send a message to a business who complimented you on a photo? Or sent a customer an email thanking her for her business?

People love to be acknowledged, and businesses that actively and intentionally radiate gratefulness are loved and respected.

So be different while also being authentic and true to yourself, and success will come. If you truly love what you do and you convey that excitement and authenticity within your day to day marketing efforts, your customers will take notice.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

5 Fresh Ideas for Spring Marketing Campaigns

Guys! (And girls!) It’s mid-February, the snow is almost melted, and we really want warm weather and longer days. Right?! So we started thinking…what’s next? And the answer? Spring marketing campaigns!

(This is where you cheer.)

While we were geeking out over what to write on this, we decided to get simple and back to the basics. In other words, here are 5 fresh ideas for spring marketing campaigns that should work for most small B2C wellness businesses (because we know you’re probably thinking about this, too):

Spring Stock Sales

Have new and exciting inventory? Create a major buzz by marketing your new products or services on your website and on social. People get excited for spring! It means a change in wardrobe (no more boots!), fresh air, and new, local crops.

If you’re in the food biz, you can market the in-season produce you’re now carrying! You can show more skin in your spring ads, if you’re in the business of natural skincare or organic hair and beauty products.

Get excited about your new stock or services, and throw an online spring-opener sale.

Winter Blowout Sales

Get rid of your winter stock to make way for fresh, springy stuff. You can do this by offering a flash 48-hour online sale, with unique promo codes one can only see on social media.

Get people into your space and taking last year’s products with them when they leave—while increasing the number of Facebook likes or Twitter engagement along the way.

spring marketing campaigns

Spring into Contests/Giveaways

Another great way to kick-start a springtime campaign, is to create a fun and exciting contest or giveaway. By limiting your contest to social media, it drives traffic to your fave platforms and creates other avenues of brand loyalty and awareness that aren’t limited to in-store.

March Madness Events

March is all about sports, so what better way to offer deals and discounts if your job is to promote activity through sports? If your niche market is the Vancouver sports group, then a March Madness sale is for YOU.

The first two weeks in March are traditionally the time to do this, so try offering great sales on your product online.

Spring into Sunny Weather

‘Cuz the sunny weather is what’s it’s all about! We crave warmth and sun (and let’s be honest—we all need a major hit of vitamin D at about this time of year), so why not play on that to create a colourful, fun campaign that targets your online consumers?

Use any of your social media platforms to launch a great sale that gets us excited! And that’s that. 5 fresh ideas for spring marketing campaigns. Get creative, get psyched, and get your product or service moving in a BIG way.

Because spring is all about movement, freshness, fun, and new routine. Good luck!


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

5 Ways to Streamline Your Digital Marketing Practices

Let’s face it: marketing ain’t what it used to be. With digital marketing being the new norm and our big world getting smaller and smaller, stuff happens fast. Like, faster than fast. This makes it easy to feel overwhelmed and stressed when it comes to implementing good digital marketing practices for your own business, or for your clients.

But here’s where we encourage you to take a deep breath: we’ve come up with a few ways to streamline your digital marketing efforts so that scheduling content is a cinch.

(Okay, maybe not a cinch, but a whole lot easier.) Here’s how:

Create a Content Calendar—Then Use It

Creating a content calendar can be a huge time saver. It may not seem like it the first time you do it (disclaimer: it can take hours to plan out posts for just two weeks), but here’s what you need to do to make it work:

  • Only schedule two weeks at a time. Why? Because news moves fast, and social changes on a dime. Don’t waste your time and energy scheduling more than 10-14 days ahead, because we promise, you’ll end up replacing some posts and creating more work for yourself.
  • Plan a few posts a day, not the entire two weeks in one sitting. If anything can make you feel like your eyes are bleeding onto your keypad, it’s scheduling social. Make it easy and plan your calendar in increments, not all at once.

When you go to transfer your posts from your calendar to Hootsuite (or whatever platform you use to schedule media), it will be fast and easy—but the actual planning process that happens at calendar stage can be daunting if you try and do too much at once.

Also, make sure that content calendar that you’ve just created is actually used to schedule with. There have been so many times that we’ve spoken to businesses who take the time to plan, then ultimately end up ditching the plan and scheduling rogue.

What’s the point in spending valuable time crafting posts if you don’t end up using them? (Answer: there is zero point. So use them!)

teamwork

Share an Editorial Calendar with Your Team

An editorial calendar is not to be confused with a content calendar. Whereas a content calendar holds all of your crafted content that will be transferred to your social media accounts, an editorial calendar is one that shows various tasks and the associated due dates and team members who are in charge of completing those tasks.

Sharing an editorial calendar can make your life much easier, but make sure you store your calendar in Google Drive or somewhere that makes it easy for your team to all make real-time edits. Saving a doc and passing it around is NOT a time-saving activity.

Streamline Everything

As in, have a copy of everything that you typically send clients updated and ready to go at all times. This way, when a new client is looking for more information on your business or someone wants a copy of your team’s latest social media strategy ideas, you can simply attach what you have ready.

(And not have to type and retype everything out for everyone under the sun—because typing takes time.)

Don’t be Afraid to Innovate and Create

As you work on digital marketing for your business or clients, make sure to make a mental note of what works for you and what doesn’t. If you think something would be easier to complete or produce better results if it were done in a different way, then make that change!

Don’t compromise your competency and effectiveness because you allow yourself to play by another’s rules. Make your own rules!

Take Advantage of Others’ Ah-Ha Moments

Additionally, if you stumble across something that has worked well for others, don’t hesitate to try it for yourself. As the adage goes, you don’t have to reinvent the wheel. (Unless the wheel sucks—and then definitely reinvent it.)

Good luck, and Happy New Year! Cheers to an amazing upcoming year in digital marketing.


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

Social Media Tips for Vancouver Health and Wellness Professionals

If you’re the owner of a Vancouver health and wellness business, you should be taking advantage of social media and other digital marketing avenues, stat. Why? Because wellness is one area that makes perfect sense to promote via social!

Here’s why:

Wellness and social media are both organic. What does this mean? Essentially, it means that information is ever-changing and malleable when it comes to both wellness and social media. Each month that passes by, new approaches are discovered for wellness, just as algorithms and preferences for social media change.

This is cool, because it makes you realize that there are endless possibilities for marketing wellness in Vancouver—and social media marketing is easy, free, and effective.

Here are 3 social media tips for Vancouver health and wellness pros:

Be Expected and Excited to Change Gears–Often

As written above, wellness is one business that changes constantly, which makes it a natural fit for social media marketing. Each year, Vancouver’s health and wellness scene is changed drastically—businesses close and new ones open. The competition gets stronger and more creative, which means when marketing your business, you need to step up.

This also makes your job more exciting.

Learning and trying and testing new products is fun—and the more you know about what’s out there and available, the better job you’ll do at selling your own product. So be open-minded, and malleable to change. (The most successful wellness businesses know how to do this well.)

This also applies to social media marketing. Snapchat didn’t exist 4 years ago. So if you think your business could receive better visibility on Snapchat than on your 7-year-old Twitter platform, you need to be able to make that change. Don’t keep doing what isn’t working—focus on what does work, and how to make it work better.

Vancouver health and wellness audience

Know Your Vancouver Health and Wellness Audience

Knowing your audience means understanding who your product or service appeals to. What is your target demographic? Who’s looking at your social media platforms, and where do your conversions come from? Are people actually engaged in the content you’re supplying them with?

These are all questions that can be answered for free via your social analytics. And for a few bucks? You can have all the info you ever want to know at your fingertips. For this reason, social media is essential to your Vancouver health and wellness business.

Identify Your Competition—Then Work with Them; Not Against Them

This may seem like an odd statement, but it’s better to work with your competition than against them when it comes to your Vancouver health and wellness business. Here’s the thing: when health and wellness are involved in your daily life, people are usually happy.

Use that happiness to propel your business forward and learn to grow with your competition. People enjoy happy and helpful people; especially when it comes from wellness professionals. (No one wants to deal with a grumpy juice bar employee, right?) So emanate what you’re putting out and what you hope to achieve.

It works! And if you have any questions about this info or would like any clarification, please don’t hesitate to reach out by filling out the form on our contact page or commenting on this post via social media.


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

5 Steps to Executing a Successful Digital Marketing Campaign this Fall

It’s fall, Vancouver! Wow. Time flies. The end of the summer always brings with it that push to reconfigure, re-evaluate, and plan. And that goes for marketing, too! Since 2016 is all about digital marketing (over 80% of marketing is now conducted online!), we can only imagine what 2017 will bring. So let’s chat about fall digital marketing campaign ideas for your Vancouver wellness business!

First of all, here’s a **great graph to show you which digital marketing methods had the best commercial impact earlier this year:

digital marketing chart

Pretty cool, right? So with all of this information in mind, let’s figure out how to optimize your fall Vancouver wellness business promotions!

Here are the 5 steps to executing a successful digital marketing campaign, including the initial idea, the visualized campaign, the redefined message, the quantified tweaks, and the optimized push:

Initialize Your Idea

This is basically the bones of your campaign. What is the point? What are your goals? Who are you appealing to? Where will you find these people? Once you know the answers to these questions (and others!), you can begin to formulate your ideas for a fall campaign.

Visualize Your Campaign and Get Creative

Turn your idea into a reality. Begin to actually visualize what this campaign will look like. What will it entail? Gather your team, develop a plan, and create ways to put that plan into action. Then do it! Will you employ social media marketing, or content marketing? (Or both?) What will the voice of your message sound like? (Playful? Aggressive? Cautionary?)

These things need to be mindfully thought out at this stage. Once they are, it’s time to put your plan into action.

Define Your Message

Think of your fall digital marketing campaign as an organic being. It’s going to move and change (while still maintaining the original intent behind it!), and that’s a good thing. You may find that one avenue isn’t working as well as another might, and by moving from influencer marketing to mobile marketing, you’re able to define what your message is and how it’s seen.

Quantify and Tweak

This step is all about measurement.

Keep an eye on what’s going on. Respond to messages and questions. Check your analytics, daily.  How is your promotion going? Who is your digital marketing campaign actually reaching? Are they who you want it to reach? And is it working? Are you making sales or generating leads?

Is your message being received the way you want it to be received?

At this point in the game, you should know what’s working and what’s not, and then be able to tweak your message so that in lands in the laps of your target demographic.

Optimize and Push–Hard

Once you know that your digital marketing campaign is reaching your target demographic and receiving optimal engagement, now’s the time to really push hard. What does this mean? On Facebook, it could mean increasing your ad budget. It could mean extending your campaign to include wearables and cross-promotion.

When you hit the sweet spot, you’ll know it (if you’re paying attention–and you should be), and you can really get creative and aggressive with how your message expands.

If your Vancouver wellness business needs help with social media management, content creation, event promotion, or your fall digital marketing campaign, contact us! We’d love to help.

Good luck!


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

**Graph provided by Smart Insights.