What Does a Social Media Manager Do?

Since we’re in the business of providing social media management, we thought we’d answer the obvious question: what does a social media manager do?

The answer? Way more than you probably think.

Here are 6 jobs that social media managers often find themselves doing for a client:

Managing Socials

This is the obvious one—it’s in the title. The very basic idea behind social media management is to take a load off our clients. It’s hard to build a business and maintain socials at the same time—social media is time consuming! (As if you haven’t already noticed.)

We leverage our expertise in digital marketing to find your target demo and bring those people to your social platform. From there, there’s a call to action that prompts your current and future customers to visit your website and learn more about you and your business.

The happy end result is more traffic being driven to your website, and the increased exposure leads to higher sales for YOU.


You need to be a great writer to offer great online content—bottom line. Great content is what attracts potential customers to your social platform, and ultimately, to your website and contact page.

By offering intelligent and thoughtful content, we can offer you a better service than the other guys—which is why we emphasize our writing. Our writers are published and familiar with the world of wellness—let us work on your wellness business, one tweet at a time.


Most social media managers take photos, whether they use a high-end camera or a smart phone. With all of the amazing apps available nowadays to make quality pics look incredible (check out Snapseed!), even an amateur photographer can lend plenty of value to their clients’ digital exposure through basic photography.

Public Relations

Not surprisingly, social media management has quickly evolved to include a little PR from time to time. When we want primary media for social posts, we tend to arrange events and situations that will make for interesting content—and that’s when we put on our public relations hat.

Whether it’s pitching to online or traditional media, we try and place our clients in amazing situations that will increase their public platforms. Why? Because our job is show your target demo that you are everywhere and loved by everyone. We want you in the spotlight, because it makes for great conversation and engagement.

Because isn’t that what social media is all about?

Creative Design

Design happens. Period. Recycling the same images over and over again can get boring, but when primary media sources are low, what’s a social media manager to do?

We get creative. Like, literally.

We use a variety of apps and software to create cool and personalized images to share on your social. We want you to look professional and interesting, and in order to accomplish this, sometimes we take a day (or two!) to get our design on.

Event Coordination

Not unlike the random PR hats we occasionally pull out, event coordination happens, too. Part of being a great social media manager is knowing that our clients are busy—that’s why they hired us in the first place!

We like to create situations in which our clients can show off their business, products, and themselves. At Fresh + Fit, we strongly believe that opportunities don’t just come knocking—we need to create them!

So we do.

I guess what we’re trying to say, is social media managers definitely earn their keep. Our modest title often organically falls into other categories of work; work that we deem necessary to be able to do our job properly. Next time you hum and haw over hiring a social media manager, remember that you’ll probably get more than you bargained for—and that’s a good deal.

So hire a social media manager from Fresh + Fit today! And if you’re still not convinced, watch this video:


5 Ways to Improve Your Social Media Game TODAY

If you know and understand that content marketing and social media participation is a must in today’s competitive marketplace, then you’re already light years ahead of those who don’t employ these very necessary methods of modern advertising.

Since Fresh + Fit is in the business of supplying content marketing and social media management to business owners who understandably lack the time it takes to do it themselves, we definitely understand the demand for great content and consistent, relevant social media involvement. But social media can be a bitch—it’s often a one step forward, two steps back kind of monster, and if you don’t understand how it works, your work load will be bigger than necessary.

Now, for those reading this who are thinking that they will just avoid this whole social media thing, wait for it to blow over, then resume traditional advertising, we’re here to tell you that you’ll be waiting a long time. Social media is the new way to spread the word about your business, and guess what?

It’s FREE!

Free advertising—it just takes time. But you know what? It works, because giving away free information that potential clients and customers are interested in will create an interest in what you and your business have to offer.

If you’re blogging weekly and keeping up with your socials on a daily basis, it eats at least a couple of hours from your day, which is why we provide this service—you should be building your business; not stressing about social media posts. However, if you feel that taking on content marketing and social media is something you want to do yourself, all the power to you, and we want to help.

Here are 5 ways to improve your social media game, so that every minute spent in front of your laptop and smart phone counts:

Be relevant, and be consistent.

Both of the above points are so key. Being relevant means that you are blogging and posting and commenting on information that is related to your business. You want to attract those who may be looking for you, not people who have no interest in what you have to offer.

That’s a major waste of time.

Once you have the relevant thing down, remember to also be consistent. Post often—don’t post once or twice a week, then disappear. If you want your name front and center to those who want to find you, you need to be available to your target audience on a consistent basis.


Like me

Interact, don’t just post.

This is important. Simply spamming people’s feeds with random info will get you less likes and comments, not more. People respond to conversations and feedback and interesting commentary. If they like what you have to say, they’ll follow you. Once they follow you, thank them for doing so, and if they post information relevant to your business, follow them back.

Use media.

Post images, videos, graphs, charts, sound bits, and whatever else you can think of to make your posts stand out. The average consumer lingers on a post for less than 8 seconds. You have a fraction of a minute to make yourself stand out and convince readers to keep reading. Remember that, and your social posts and blogs will automatically be more interesting. People generally like fire words and (non-offensive) colourful language.

It gets their attention.

Do your research.

Read as much as you write, if not more. There are countless articles featuring endless tips, tricks, dos, and don’ts. Take advantage of the free information! It will make your posts better.

Also, don’t retweet or repost anything without scanning it first. Everything you put on the internet represents your brand, and you need to make sure you don’t post anything that could hurt you or your business.

Take advantage of intelligent apps and programs.

We’re talking about HootSuite, Klout, and any other tech-savvy service that can help you post consistently and efficiently. Also, use your smart phone! Make sure your social media accounts are linked to your mobile, and that you check them and post periodically throughout the day. You can add multiple Twitter accounts to your Twitter app, and you can manage Facebook for Business effectively on your iPhone, too.

Lastly, remember that this article might (hopefully!) help you, but other articles will, too. Read, change, evolve, and keep up with what’s going on out there, because if you don’t, you will NOT be on par to those who do. We live in a competitive world, and there are many people willing to go the extra mile and work an extra 2 hours every single day to ensure their bases are covered when it comes to content marketing and social media.

If you absolutely cannot find time, then consider hiring Fresh + Fit. We know what we’re doing, and we offer extremely competitive rates. We help you make it possible to focus on your business, while we focus on your online presence.



*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.