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9 Tips to Ensure Social Media Marketing Success

Social media marketing is relatively new, which means we’re still trying to figure out what makes an effective campaign and what doesn’t. (However, there are some things we’ve nailed down.) Here are 9 tips to fall back on when trying to achieve success with your social media marketing:

Find Your Tribe

This means not simply marketing to everyone on Twitter or Facebook (because there are a lot of us), but instead, deciding who would like to know about you, your products and services, and your business. Who do you want to reach? Who’s most likely to want to connect with you?

Find them—they’re your tribe. And then market to them.

Be Original

Finding a unique way to brand your business on social media is imperative, because otherwise your business will look exactly like all the other guys—which really dilutes the pool of those who might be interested in your products and services.

Find out what you can do to make your business stand out and be new and exciting—then do that. Don’t copy your competition; stand apart from them.

Regularly Engage with Your Audience

Responding to comments and questions from members of your tribe is imperative to social media marketing success. If you’re not engaging with the people who want to hire you or purchase your products, you’re losing out on clients and customers.

Instead, be sure to engage your followers and develop a relationship with them on social.

Plan and Strategize

Stop posting on the fly, guys! Well, you can do that too, but the main objective is to post with mindfulness geared towards a set outcome. Be organized, be specific, and be relevant. Make a plan and figure out how to measure its success.

Be Flexible

This means being able to jump to Plan B without much of a hitch, and in today’s competitive online marketplace, having the ability to not only roll with the proverbial punches, but also know when you should is key.

Be Consistent

Consistency is important, folks. This kind of goes together with regularly engaging with your audience, but it’s more than that. Make sure you post at relevant times of day, and if you’re using Twitter or Snapchat, you need to be posting several times a day.

See our blog on how often to post to various social media platforms HERE.

Use Original Photographs

Stock photos may be an easy way out, but who ever said incredible social media marketing was easy?! If you can take in-house photos and edit them to post on social, then do it. It makes a HUGE difference.

For an example on how to do this correctly, check out Field House Brewing, and take a look at their socials.

Respond Quickly to Questions and Comments

Again, this goes back to regular engagement, but it takes it one step further—one of the easiest ways to lose a social media following (especially if you’re a start-up or small business), is to ignore your tribe.

No ignoring! These are your customers, and remember, business is more competitive now than ever before. If you can’t pay attention to your customers, they’ll find another business who will. Trust us.

Be Professional

Consciously develop a consistent brand voice and don’t make your business social media platforms a place to post personal information. No swearing (unless it’s on-brand, which it might be, but very rarely—see Thug Kitchen), no spelling mistakes, no grammatical errors, no misinformation.

Be a pro.

By following the advice we give above, your social media marketing will be much more effective than being inconsistent, flying by the seat of your pants, and copying what other brands are doing.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

 

Social Media Strategy for Beginners

If you own a small business, you’re probably making use of social media marketing. Right? But do you have a general (or specific) plan, or do you just wing it and hope for the best?

One of things Fresh + Fit does for our clients is develop language guidelines and a corresponding social media strategy. Essentially, this includes brand-based etiquette for Facebook, Twitter, and Instagram. There are 5 main categories we generally address when it comes to social media strategy: tone, hashtags, tags, images, and frequency of posting.

Since all three of these social media platforms are quite different, we try to create an overall symmetry between them, while staying true to each of their unique benefits:

Facebook Social Media Strategy

Tone: This will be the same for each platform, and will completely depend on your brand’s identity. If your brand is fun, spunky, and upbeat, then this is the tone you set for all your social media posts. If your business is more informative and educational, then the tone set on social media will need to match that vibe.

Hashtags: On Facebook, hashtags should not be used in the main copy. Instead, place all hashtags at the end of your post. Many businesses choose to separate their main post copy and the hashtags by using periods or spacing or both. Facebook is great, because you have no limit (or a very, very high one) to the number of characters you can use in a single post.

So hashtag away!

The reason behind not using hashtags within your main copy, is simply because it makes the copy harder to read, which can dissuade the reader from reading your whole post.

(Which would be too bad, since you took the time to write it. Right?)

Tags: Unlike using hashtags, it’s okay to directly tag people or pages within your post. Facebook tags don’t display the ‘@’ symbol in front of them, so it looks cleaner.

Don’t be afraid to tag more people or pages at the end of your post (along with hashtags), if you didn’t directly reference them within the main copy.

Images: Images are imperative on Facebook. They will come up automatically if you’re using a URL within your post, but if you’re not, add something relevant that catches the eye of your reader. Remember, a picture is worth 1000 words, so choosing the correct photo is an art in of itself.

Frequency of Posting : All platforms are a little different, but 1-2 posts a day (maximum) is what we recommend for Facebook. Although the algorithms change every few months, they’re designed to recognize ‘Facebook spamming’, which is essentially posting on your business page way too frequently.

When Facebook’s algorithm picks this up, it will respond by making your page less visible, not more. It’s Facebook’s way of disciplining businesses who spam their clients.

Moral of the story? 1-2 posts per day, and stay consistent with what you choose.

social media icons

Twitter Social Media Strategy

Tone: As we wrote in regard to Facebook, the tone of your tweets should match your business’ brand model.

Hashtags: The main difference between using hashtags on Twitter as compared to Facebook, is the character limit you are obliged to follow on Twitter. Because you’re limited to 140 characters, hashtags can be used within the main copy of your tweet.

BUT: if you have room to use hashtags at the end of your tweet, then do it. As with Facebook, hashtags can be distracting, and are always better when placed at the end.

Tags: Use within the main copy of your tweet, and add to the end if you’re not directly referencing whomever you’re tagging within the main copy of your tweet.

Images: Although not necessary, images always make for better tweets. People are very visual, and a great image can catch a reader’s eye and compel him to read your tweet—and share it!

Frequency of Posting: With Twitter, feel free to tweet as much as once an hour throughout the day. With our clients, we make sure to schedule at least 3 tweets per day, and then with comments and shares, we typically end the day with around 6-7 tweets.

Here’s the bottom line for your Twitter social media strategy frequency: minimum 3; maximum 12.

Instagram Social Media Strategy

Tone: Ditto for Facebook and Twitter. (See above.)

Hashtags: As with Facebook, it’s best to leave the hashtags at the end of your post, separated by spacing or punctuation—especially because you have an unlimited character count.

Tags: Feel free to tag if relevant within the main copy of your post (and yes, you need a paragraph—don’t post images with no copy), and then you can tag more at the end.

Images: The most important part of Instagram! Images for Instagram are not only required, they need to be good. For this platform, we recommend spending more time on the image than on the actual post copy.

Visitors to your Instagram feed will see the first 6-9 images, so it’s important to make them beautiful and diverse.

It’s also important to your social media strategy that Instagram photos are original and unique.

Frequency of Posting: Instagram posts can go up 1-2 times per day—as with Facebook. If you post more, it will look like spam. (But again, try and stay consistent. Post every day!)

Creating language guidelines and a social media strategy is important for any business. Develop your own, stay true to your brand, and above all? Have some fun!

Call us to talk social media strategy, guys–we have your back on this. To find out which social media platforms might be best for marketing your business, read this article by Forbes.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Social Media Tips for Vancouver Health and Wellness Professionals

If you’re the owner of a Vancouver health and wellness business, you should be taking advantage of social media and other digital marketing avenues, stat. Why? Because wellness is one area that makes perfect sense to promote via social!

Here’s why:

Wellness and social media are both organic. What does this mean? Essentially, it means that information is ever-changing and malleable when it comes to both wellness and social media. Each month that passes by, new approaches are discovered for wellness, just as algorithms and preferences for social media change.

This is cool, because it makes you realize that there are endless possibilities for marketing wellness in Vancouver—and social media marketing is easy, free, and effective.

Here are 3 social media tips for Vancouver health and wellness pros:

Be Expected and Excited to Change Gears–Often

As written above, wellness is one business that changes constantly, which makes it a natural fit for social media marketing. Each year, Vancouver’s health and wellness scene is changed drastically—businesses close and new ones open. The competition gets stronger and more creative, which means when marketing your business, you need to step up.

This also makes your job more exciting.

Learning and trying and testing new products is fun—and the more you know about what’s out there and available, the better job you’ll do at selling your own product. So be open-minded, and malleable to change. (The most successful wellness businesses know how to do this well.)

This also applies to social media marketing. Snapchat didn’t exist 4 years ago. So if you think your business could receive better visibility on Snapchat than on your 7-year-old Twitter platform, you need to be able to make that change. Don’t keep doing what isn’t working—focus on what does work, and how to make it work better.

Vancouver health and wellness audience

Know Your Vancouver Health and Wellness Audience

Knowing your audience means understanding who your product or service appeals to. What is your target demographic? Who’s looking at your social media platforms, and where do your conversions come from? Are people actually engaged in the content you’re supplying them with?

These are all questions that can be answered for free via your social analytics. And for a few bucks? You can have all the info you ever want to know at your fingertips. For this reason, social media is essential to your Vancouver health and wellness business.

Identify Your Competition—Then Work with Them; Not Against Them

This may seem like an odd statement, but it’s better to work with your competition than against them when it comes to your Vancouver health and wellness business. Here’s the thing: when health and wellness are involved in your daily life, people are usually happy.

Use that happiness to propel your business forward and learn to grow with your competition. People enjoy happy and helpful people; especially when it comes from wellness professionals. (No one wants to deal with a grumpy juice bar employee, right?) So emanate what you’re putting out and what you hope to achieve.

It works! And if you have any questions about this info or would like any clarification, please don’t hesitate to reach out by filling out the form on our contact page or commenting on this post via social media.


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

Your Vancouver Social Media Manager Needs to Be a Great Writer

A Great Vancouver Social Media Manager

Coming up with clever ways to convey messages in 140 characters or less while accompanied with really great images doesn’t seem overly difficult. But if you want people to take a genuine interest in what you’re putting out there, the message needs to be creative and unique.

Content marketing is not just about spreading or sharing information. It’s about telling people why that information will help their businesses, or change their lives for the better. Which is why to be a great Vancouver social media manager, you need to excel at writing.

Here are 3 reasons why incredible writing results in better engagement, and why if you’re in the market for a great Vancouver social media manager, you should do your homework on your potential hire’s writing skills:

Great Writing Evokes Emotion

If you’re trying to build a brand that tells a story—one that your targeted audience can relate to and understand and feel a connection with—you need to not only be able to do that in a couple of sentences; you must also convey emotion while doing so.

Simply put, people take interest in brands that they can share an emotional connection with. Think of your favourite Twitter account or Facebook page. What is it about this particular brand that draws you in? Is it the look and design? The content? The trustworthiness or klout that comes with their products or services?

It’s probably a combination of all three.

But it’s also the feelings of excitement or whimsy or inspiration that tug at your heart strings while absorbing the brand’s message. And design and klout can’t stand on their own—they need the fab content in order to grow and convey the intended message about the brand.

Great Writing is Clever

Clever writing compels people to want to read posts and status updates, then share that information with others. As social media managers, it’s our job to hook our clients’ target demo with words. If the writing is boring, it won’t get read, and it won’t receive any engagement. If that happens, what are our clients paying for? Either way, it’s a lose-lose situation.

You must write well to sell!

Great Writing Lends Klout

When businesses hire great writers to help convey their brand’s image and message, that’s a sign of the type of importance those businesses place on their brand’s online profiles. As Vancouver social media managers who are fully immersed in the land of digital content marketing and constantly reading tweets, snaps, Instagram blurbs, and status updates on Facebook, we totally judge businesses by the grammar, punctuation, and general content of their social updates all the time.

We even judge images!

So when it’s obvious that a business has made the effort to offer educated and relevant information to their customers and clients by hiring a social media manager who can write well, we’re impressed. For us, it immediately gives that business klout, which increases their brand trustworthiness and makes us want to buy from them or use their services.

So what about you? Are you in the market for a great Vancouver social media manager? At Fresh + Fit, we’re not only Vancouver social media managers, we’re also great writers. Contact us today to find out how we can help your wellness business succeed in digital marketing.


*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

Spring Clean Your Social

It’s about that time of year when we all get up, shake off the dust, tip our heads to the sky and breathe in sunshine and warmth and vitamin D and the smell of cherry blossoms.

(And a lot of pollen, so if you have hayfever, maybe sip a little nettle tea, first.)

Springtime means getting our lazy, winter butts in gear and putting extra emphasis on productivity. Since social media plays a huge part in any businesses’ digital marketing strategy, consider spring cleaning your social—not just your office.

(But do that, too—cleaner offices inspire increased productivity in your employees. True story.)

Here are 5 ways to spring clean your social:

Purge Those Extra Accounts

We all have them—for Fresh + Fit, it’s Pinterest. We’ll totally admit it. We are NEVER on Pinterest. Like, ever. So why do we even have a Pinterest account?

Good question.

Remember this: your business does not need to be on Pinterest and Facebook and Twitter and Instagram and Snapchat and Google+ and Reddit. Choose 2-3 social forums and rock them. You cannot be efficient and productive by trying to manage a million social media accounts.

For most businesses, Facebook, Twitter, and Instagram are the biggies. Choose a couple, and let the rest go.

Create an Editorial Calendar

Are you still flying by the seat of your pants? Why? Life is easier with a plan, right? You don’t have to come up with great content and blog ideas on the spot—you’ll have already planned it all out!

A good rule of thumb is to create a new calendar each month. Keep the next 3 months or so in the background, and fill in events and other things as you go. By the end of each month, the following month will be almost done!

WAY easier, guys. Honestly.

Update Your Info + Images

When’s the last time you edited your social info and updated your profile pics and headers? If you’re using stale media, change it! In the last few months, we’ve had clients do the following:

  • Move locations
  • Add a phone number
  • Change an email address
  • Re-brand
  • Get trademarked
  • Merge with another business
  • Get new pro photos taken

These are all things that affect your profile on social! So make sure you’re up-to-date, and you’ll stay more relevant and easier to find for your clients.

Edit Who You’re Following

It’s a good idea to go through who you’re following once a year and make some changes. Many of us follow people or organizations or businesses that don’t make sense or have anything to do with what your business is about.

Remember, potential clients, customers, and other businesses frequently check social forums to see who you deem important enough to follow. If you’re spamming your own news feed by following accounts that don’t make sense, cut them out!

Stop it.

Be Specific + Focused

Don’t just post for the sake of posting. Why? Because you’ll be missing out on posting content that’s actually valuable to your audience. By spring cleaning your social, you’re removing what doesn’t work and focusing on what does—and being specific and focus works.

(Being random is soooo 2010.)

This month (April) is the perfect time of year to clear your social clutter, and get on track for being productive, efficient, and brilliant at what you do. What’s that old adage? Work smart, not hard?

Yeah, do that.


*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

 

5 Rules for Social Media Automation

Our lives are insane. Glorious, but insane. We are living in a generation of bigger, better, faster, stronger. (Thank you, Daft Punk.) So we cut corners when we can and try and we stretch our hours to make it seem as though our days are 30 hours, not 24.

(Even though they actually feel like 6.)

Automating your social media posts sounds genius, and it is, until it isn’t. What do we mean? Well, there are rules to follow regarding social automation, and that’s what this post is about. Check ‘em out:

DO Use Hootsuite to Schedule Your Week in Advance

I know, we’re plugging HootSuite, but honestly? It deserves to be talked about. HootSuite Scheduler is an amazing tool that allows you to fill your socials calendar and post on a consistent basis. Use it!

DON’T Forget to Measure How Well Those Posts Did

Because otherwise, there’s no point. If you’re posting irrelevant information that your audience doesn’t connect with or care about, there’s no point to posting. Period. The whole idea is to be providing interesting content that your readers will enjoy, which makes them want to connect with you, which makes them want to do business with you.

So no blind posts—watch the reactions, and measure their success. If you’re noticing a buzz, great! Keep doing it. If not, it’s time to change your content. You won’t know this unless you measure.

Content

DO Make Your Posts Relevant to Your Audience

There’s that ‘r’ word, again. Relevance is to social media what ketchup is to a hot dog—you gotta have it.

By creating and posting and re-posting content that your readers will enjoy and connect with, you are doing them a service. You’re helping them. You’re making a difference, and they won’t forget it—they’ll come back for more.

If your content is not relevant to the audience who sees it, you need to either change your audience, or change your content.

DON’T Forget to Read the Articles You’re Promoting

This one seems like a no-brainer, but we have ALL been there when a message pops up that reads “What about this article is appealing to you? Have you read it?”

And the answer? Uhh…nope.

Don’t put yourself in the position where you’re sharing content that you don’t even like or agree with, because you didn’t take the time to make sure it reflected you or your online persona. Open up those links, and read, baby, read.

DO Change the Way Your Posts Look Depending on the Platform

This is also important, because while Twitter requires 140 characters or less minus an image file (which is totally clutch because we’re a lazy society who loves to look at pictures instead of read) and/or link, Facebook is much more chatty, and Instagram’s pics need to be high-quality—not the same kind of pics you can get away with on Twitter.

We’re not saying you have to completely post different things, but what you post on Twitter and Facebook may not be right for Instagram. And what you post on Instagram is using much too short and concise for Facebook.

Bottom line? Make sure your posts make sense.

There are many more rules to learn, but we feel these are the basics. Once you’ve got these down, you’re good to roll up your sleeves and learn more. Because that’s what social media is all about: learning. It’s about sharing content, connecting with people, and measuring your impact.

And you ROCK, so we want to hear from you. Connect with us @freshfitvan.


 

*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.