Social media marketing is relatively new, which means we’re still trying to figure out what makes an effective campaign and what doesn’t. (However, there are some things we’ve nailed down.) Here are 9 tips to fall back on when trying to achieve success with your social media marketing:
Find Your Tribe
This means not simply marketing to everyone on Twitter or Facebook (because there are a lot of us), but instead, deciding who would like to know about you, your products and services, and your business. Who do you want to reach? Who’s most likely to want to connect with you?
Find them—they’re your tribe. And then market to them.
Finding a unique way to brand your business on social media is imperative, because otherwise your business will look exactly like all the other guys—which really dilutes the pool of those who might be interested in your products and services.
Find out what you can do to make your business stand out and be new and exciting—then do that. Don’t copy your competition; stand apart from them.
Regularly Engage with Your Audience
Responding to comments and questions from members of your tribe is imperative to social media marketing success. If you’re not engaging with the people who want to hire you or purchase your products, you’re losing out on clients and customers.
Instead, be sure to engage your followers and develop a relationship with them on social.
Plan and Strategize
Stop posting on the fly, guys! Well, you can do that too, but the main objective is to post with mindfulness geared towards a set outcome. Be organized, be specific, and be relevant. Make a plan and figure out how to measure its success.
This means being able to jump to Plan B without much of a hitch, and in today’s competitive online marketplace, having the ability to not only roll with the proverbial punches, but also know when you should is key.
Consistency is important, folks. This kind of goes together with regularly engaging with your audience, but it’s more than that. Make sure you post at relevant times of day, and if you’re using Twitter or Snapchat, you need to be posting several times a day.
See our blog on how often to post to various social media platforms HERE.
Use Original Photographs
Stock photos may be an easy way out, but who ever said incredible social media marketing was easy?! If you can take in-house photos and edit them to post on social, then do it. It makes a HUGE difference.
For an example on how to do this correctly, check out Field House Brewing, and take a look at their socials.
Respond Quickly to Questions and Comments
Again, this goes back to regular engagement, but it takes it one step further—one of the easiest ways to lose a social media following (especially if you’re a start-up or small business), is to ignore your tribe.
No ignoring! These are your customers, and remember, business is more competitive now than ever before. If you can’t pay attention to your customers, they’ll find another business who will. Trust us.
Consciously develop a consistent brand voice and don’t make your business social media platforms a place to post personal information. No swearing (unless it’s on-brand, which it might be, but very rarely—see Thug Kitchen), no spelling mistakes, no grammatical errors, no misinformation.
Be a pro.
By following the advice we give above, your social media marketing will be much more effective than being inconsistent, flying by the seat of your pants, and copying what other brands are doing.