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How to Use Pinterest to Market Your Wellness Business

Ah, Pinterest. The almost forgotten, old-school-back-in-the-early-Facebook-days social media platform. While Instagram has taken over much of what Pinterest originally offered (namely, super cute photos for people to ooh and ah over), it still has major relevancy as a unique social media platform.

Because Pinterest is essentially a virtual organized craft box, with separate sections and corners for everything that make up the whole, it’s a fabulous online tool for creating super cool, unconventional things like resumes and menus.

You can also market your wellness business using Pinterest, by creating profile using your business’ name, then creating boards that are similar to website pages.

If you own a wellness business, you probably already know that your largest consumer demographic is probably women aged 20-45. This is because women make healthy choices for their families, so by marketing to this demographic, you’re reaching entire groups of people, not just one at a time.

Here’s how Pinterest for business works:

Step One

Create a Pinterest account under your business’ name. Fill in the description using  information that includes the business’ address and hours.

Step Two

Create boards that are similar to website pages. For example, you can create boards such as:

  • About
  • Philosophy
  • Products
  • Services
  • Purchase Information
  • Hiring
  • Contact

Step Three

Within each board, pin images that pertain to the board’s function or relevancy, and then write a description to go with each image. For instance, under Hiring, you can pin something that might look like this:

resume tips

Under Philosophy, you could include a pin such as this one:

 

Pinterest kind cosmetics

Step Four

Follow everybody who might be relevant to your wellness business. In other words, find your tribe on Pinterest and follow them. Chances are, they’ll get that notification and at least check you out.

Ideally, you’re hoping for new interest, referrals, and engagement.

And that’s it! Pinterest is a really fun (and free!) way to get creative with your marketing efforts. Using Pinterest for marketing is also opening your business up to new places and a different demographic—one that actively uses Pinterest as a platform.

So get creative, get pinning, and get marketing your business in a new and creative way.

References

Resume Image found here: https://www.etsy.com/listing/292893447/modern-resume-template-the-amelia?ref=listing-shop-header-1&pp=1

Cosmetics Cheat Sheet found here: http://thezoereport.com/how-to-know-which-beauty-products-are-actually-natural/?crlt.pid=camp.LNGjQwjNBVIO


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

Marketing Your Wellness Business Authentically

Fact: digital marketing can be overwhelming. As a relatively new way to gain exposure for your small wellness business (I mean, internet marketing is only about a decade new), there aren’t really any guidelines to follow or tried-and-true approaches that work for every business.

There are lots of suggestions, though, and this blog post will offer a few of those. But it’s important to remember that what works for another business may not work for yours, and to get the most bang for your buck, the main suggestion in the blog post is to be authentic.

What does it mean to market your wellness business authentically?

Authentic marketing involves knowing a few things and then actively using that knowledge to gain the most exposure possible, while staying specific to your business and what your business offers.

Here are some ideas:

Know Your Customer

This makes a huge difference to how successful your marketing campaigns go. Ask yourself these questions:

  • How would you describe your wellness business in 5 words?
  • Are you’re a B2C (business to consumer) business, or a B2B (business to business) business?
  • Who is looking for what your business provides?
  • Where can you find these people or businesses? (Is your target demographic more likely to hang out on Instagram or LinkedIn?)
  • Are you accessible to them in those places?

Be Unique

Now that you’ve answered the questions above, you should have a pretty clear idea of who you’re targeting and where they’re hanging out. This is vital knowledge!

But now you must do two more things:

  • Find your competition.
  • Be different than them.

It’s okay to borrow marketing tactics, and it’s totally cool to emulate practices that other businesses do that you deem successful, but in the end, the way you market your business should be unique.

If your wellness business is just like the other guys, it’ll blend in and be competing against other companies who already might have a good client base.

Be different.

Have Fun

Having fun is maybe the very best piece of advice we can give you when it comes to authentically marketing your wellness business. People are drawn to those who take life lightly and have fun doing what they love to do—and honestly? If you don’t have major passion for what your business is offering, no one else will, either.

So get excited, and show people you’re pumped to do what you do—happiness is infectious, and people that are happy attract more customers and do more business.

 Reinvent the Wheel

You’ve heard the adage “don’t reinvent the wheel”, right? Well, we’re here to tell you that reinvention is necessary when it comes to creating a thriving small business. If you want to market authentically, then you need to operate your business authentically.

This goes back to our point above on being unique.

So yes, send out monthly newsletter. Yes, create social media contests. Yes, actively engage with your target demographic on social media. But include something in those interactions that other businesses don’t! Have different conversations, and know where you’re comfortable drawing the line between fun and professional—then toe that line.

Because YOU are unique—and unique sells.

Be Grateful and Show It

Our last piece of advice when it comes to authentically marketing your wellness business, is to actively be grateful and thank your customers and clients for all the business and support and local collaboration.

How often do you thank others for following you on Twitter? Or send a message to a business who complimented you on a photo? Or sent a customer an email thanking her for her business?

People love to be acknowledged, and businesses that actively and intentionally radiate gratefulness are loved and respected.

So be different while also being authentic and true to yourself, and success will come. If you truly love what you do and you convey that excitement and authenticity within your day to day marketing efforts, your customers will take notice.


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

How the 5 Minute Meditation Can Help Your Vancouver Wellness Business

According to Elba Mueller, a Certified Primordial Sound Meditation Instructor at the Chopra Centre, successful businesses need to be actively pursuing the following in order to remain competitive in today’s competitive global marketplace:

  • Possessing a clear vision of their goals
  • Inspiring to be innovative in their approach towards supplying products and services
  • Leading mindfully to guide individuals and employees towards success
  • Creating an atmosphere of teamwork to enable employees to exceed industry standards (1)

A lot of the above can be greatly helped by implementing what is known as the 5 minute meditation. The health benefits of meditation have been a hot topic for awhile now, and the 5 minute meditation is becoming more and more popular, due to its low commitment level.

5 minutes? Anyone can do that!

And this concept isn’t exactly new: thought leaders and successful business people from all walks of life, all over the world have been touting the benefits of the 5 minute meditation as an invaluable tool because of its direct relationship to overall success, both personally and professionally.

Here are some ways that the 5 minute meditation can help your Vancouver wellness business:

Meditation keeps your brain healthy for longer.

2015 study conducted by UCLA “found that long-term meditators had better-preserved brains than non-meditators as they aged.” Essentially, more gray matter in the brain equals more cognitive function. If you’re running a wellness business, you probably want to remain sharp and actually live the message of preventive health that you’re probably exuding.

5 minute meditation

Employees are more productive.

Meditation doesn’t take time–it makes time! Think of it this way: if you wake up after a terrible night’s sleep and you go to work, you’ll be dragging your butt and barely making it through your work day. But instead, if you called in tired, slept for a couple more hours, and then went to work, you would probably be at least as productive as if you were there the entire day, being a zombie.

Arianna Huffington, editor-in-chief of The Huffington Post, touches on this theory in her book ‘The Sleep Revolution‘–and the same thought can be applied to meditation. Employees who get more rest and mindfulness can be just as productive (if not more!!) in a shorter period of time, than those who work a full 8 hours while being tired and uninspired.

You need to be awake and feel good to be truly creative!

Employees show increased loyalty.

The very act of meditation results in gratitude. No one leaves a meditative session and thinks that they hate life or that they wish they had more. Being given the gift of 5 minutes to slow your brain, body, and mind and be simply left alone to just ‘be’ is something to be thankful for–and that’s how participants perceive it.

When someone is grateful and thankful, they are more likely to be loyal. And as an employer, if you’re helping your staff achieve a higher potential by permitting mindful downtime, your employees will in turn be more loyal to you and your business.

Especially if they can notice the benefits that a 5 minute meditation generates!

The effects of meditation rival clinical antidepressants used to treat depression and anxiety.

In 2014, a research study titled ‘Meditation Programs for Psychological Stress and Well-Being‘ led by John Hopkins University studied the correlation between “meditation and its ability to reduce symptoms of depression, anxiety, and pain…researcher Madhav Goyal and his team found that the effect size of meditation was moderate.” (2)

So what does this mean for your wellness business? Well, if your business is striving to build an active health culture (which your business should, if you’re literally in the business of selling health), then prescription-free employees set a great example. Also, if you’re paying premiums for your employees’ healthcare, a group 5 minute meditation each morning might save you some dough in the long run.

5 minute meditation

5 minute meditation sessions lead to increased communication among employees.

When you can experience something healthy and life-promoting in a group of peers and/or coworkers, you are more likely to form a bond with those people. This leads to not only increased communication in the workplace, but also shared feelings of loyalty (mentioned above!) and togetherness.

Fresh + Fit urges you to try the 5 minute meditation with your group of employees for 90 days. In that time, you’ll be able to decide whether or not it’s making a difference to workplace morale, as well as to individual health and well-being.

If you’re in the wellness business, you owe it to yourself, your staff, and your customers and/or clients to practice what you preach! So be mindful, get inspired, and try to meditate.

*Note: if you want to try this online, check this out: https://5minutemeditation.com.

References

1. http://www.chopra.com/articles/5-ways-meditation-can-benefit-businesses

2: http://www.forbes.com/sites/alicegwalton/2015/02/09/7-ways-meditation-can-actually-change-the-brain/#475115387023


*If you’re interested in having your social media managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE

 

Social Media Tips for Vancouver Health and Wellness Professionals

If you’re the owner of a Vancouver health and wellness business, you should be taking advantage of social media and other digital marketing avenues, stat. Why? Because wellness is one area that makes perfect sense to promote via social!

Here’s why:

Wellness and social media are both organic. What does this mean? Essentially, it means that information is ever-changing and malleable when it comes to both wellness and social media. Each month that passes by, new approaches are discovered for wellness, just as algorithms and preferences for social media change.

This is cool, because it makes you realize that there are endless possibilities for marketing wellness in Vancouver—and social media marketing is easy, free, and effective.

Here are 3 social media tips for Vancouver health and wellness pros:

Be Expected and Excited to Change Gears–Often

As written above, wellness is one business that changes constantly, which makes it a natural fit for social media marketing. Each year, Vancouver’s health and wellness scene is changed drastically—businesses close and new ones open. The competition gets stronger and more creative, which means when marketing your business, you need to step up.

This also makes your job more exciting.

Learning and trying and testing new products is fun—and the more you know about what’s out there and available, the better job you’ll do at selling your own product. So be open-minded, and malleable to change. (The most successful wellness businesses know how to do this well.)

This also applies to social media marketing. Snapchat didn’t exist 4 years ago. So if you think your business could receive better visibility on Snapchat than on your 7-year-old Twitter platform, you need to be able to make that change. Don’t keep doing what isn’t working—focus on what does work, and how to make it work better.

Vancouver health and wellness audience

Know Your Vancouver Health and Wellness Audience

Knowing your audience means understanding who your product or service appeals to. What is your target demographic? Who’s looking at your social media platforms, and where do your conversions come from? Are people actually engaged in the content you’re supplying them with?

These are all questions that can be answered for free via your social analytics. And for a few bucks? You can have all the info you ever want to know at your fingertips. For this reason, social media is essential to your Vancouver health and wellness business.

Identify Your Competition—Then Work with Them; Not Against Them

This may seem like an odd statement, but it’s better to work with your competition than against them when it comes to your Vancouver health and wellness business. Here’s the thing: when health and wellness are involved in your daily life, people are usually happy.

Use that happiness to propel your business forward and learn to grow with your competition. People enjoy happy and helpful people; especially when it comes from wellness professionals. (No one wants to deal with a grumpy juice bar employee, right?) So emanate what you’re putting out and what you hope to achieve.

It works! And if you have any questions about this info or would like any clarification, please don’t hesitate to reach out by filling out the form on our contact page or commenting on this post via social media.


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

5 Steps to Executing a Successful Digital Marketing Campaign this Fall

It’s fall, Vancouver! Wow. Time flies. The end of the summer always brings with it that push to reconfigure, re-evaluate, and plan. And that goes for marketing, too! Since 2016 is all about digital marketing (over 80% of marketing is now conducted online!), we can only imagine what 2017 will bring. So let’s chat about fall digital marketing campaign ideas for your Vancouver wellness business!

First of all, here’s a **great graph to show you which digital marketing methods had the best commercial impact earlier this year:

digital marketing chart

Pretty cool, right? So with all of this information in mind, let’s figure out how to optimize your fall Vancouver wellness business promotions!

Here are the 5 steps to executing a successful digital marketing campaign, including the initial idea, the visualized campaign, the redefined message, the quantified tweaks, and the optimized push:

Initialize Your Idea

This is basically the bones of your campaign. What is the point? What are your goals? Who are you appealing to? Where will you find these people? Once you know the answers to these questions (and others!), you can begin to formulate your ideas for a fall campaign.

Visualize Your Campaign and Get Creative

Turn your idea into a reality. Begin to actually visualize what this campaign will look like. What will it entail? Gather your team, develop a plan, and create ways to put that plan into action. Then do it! Will you employ social media marketing, or content marketing? (Or both?) What will the voice of your message sound like? (Playful? Aggressive? Cautionary?)

These things need to be mindfully thought out at this stage. Once they are, it’s time to put your plan into action.

Define Your Message

Think of your fall digital marketing campaign as an organic being. It’s going to move and change (while still maintaining the original intent behind it!), and that’s a good thing. You may find that one avenue isn’t working as well as another might, and by moving from influencer marketing to mobile marketing, you’re able to define what your message is and how it’s seen.

Quantify and Tweak

This step is all about measurement.

Keep an eye on what’s going on. Respond to messages and questions. Check your analytics, daily.  How is your promotion going? Who is your digital marketing campaign actually reaching? Are they who you want it to reach? And is it working? Are you making sales or generating leads?

Is your message being received the way you want it to be received?

At this point in the game, you should know what’s working and what’s not, and then be able to tweak your message so that in lands in the laps of your target demographic.

Optimize and Push–Hard

Once you know that your digital marketing campaign is reaching your target demographic and receiving optimal engagement, now’s the time to really push hard. What does this mean? On Facebook, it could mean increasing your ad budget. It could mean extending your campaign to include wearables and cross-promotion.

When you hit the sweet spot, you’ll know it (if you’re paying attention–and you should be), and you can really get creative and aggressive with how your message expands.

If your Vancouver wellness business needs help with social media management, content creation, event promotion, or your fall digital marketing campaign, contact us! We’d love to help.

Good luck!


*If you’re interested in having your social managed, or fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

**Graph provided by Smart Insights.

5 Weird Wellness Trends for Fall 2015

Being trendy isn’t always easy, but these trends don’t require work. Food is the focus, and we’re 100% IN. Check ’em out!

fast food

The Health-Conscious Drive-Thru

Let’s be honest: this one is pleasing. Weird, but pleasing.

Instead of the usual drive-thru fare of burgers, fries, and milkshakes, many fast-food restaurants are making an effort to offer vegan alternatives! There’s also been a recent rash of paleo, GMO-free, and gluten-free offerings.

A&W is offering beef raised without hormones and antibiotics, and Chipotle is completely non-GMO. The American chain Veggie Grill is 100% vegan, and now we feel we’ve seen it all.

(But we haven’t, because this trend is just getting started…)

gum

Plastic-Free Chewing Gum

Yep—you read that right. If you didn’t know that most conventional gum contains synthetic plastic, you’re definitely not the only one. The new trend? Gum that actually contains gum. Like, from trees. Real ones.

Try Glee Gum or Chicza Mayan Rainforest Gum.

Chipotle

Junk Food Companies Clean Up

Following in the footsteps of their drive-thru counterparts, junk food companies are hopping on the health bandwagon. In February 2015, Nestle announced that they are planned on dropping all artificial colours and flavours from their products, and one month later, McDonald’s pledged to source chickens raised without antibiotics important to human health.

(Which is nice, but, ummm…how about all antibiotics? We think McDonald’s was far too specific with this particular pledge.)

Other announcements earlier this year included Chipotle’s full line of non-GMO food (first American restaurant chain to do this!). Now you can get fast food without feeling guilty, because you can justify them more easily. You know, to yourself.

farm

Online Farmers’ Markets

We actually love this one. Have no time to get your own butt to the market? That’s okay—a small handful of local companies will now do this for you. Green Earth Organics and SPUD are two Vancouver-based, online retailers who deliver farm-fresh produce straight to your front door, from West Vancouver to Hope, BC.

Wow.

Black-Coffee

Coffee Gets a Make-Under

Say goodbye to your full-fat Starbucks mocha Frappuccino, with their whipped topping and (approximately) 7 million calories. This season’s new trend is simple: black is the new black. (Black coffee, that is.)

With little calories and the posh and polished look only those who unapologetically sip black coffee deserve, you can be on trend while you suck up your caffeine.

Being on trend never felt so easy!


 

*If you’re interested in having fun, energetic, and informative blogs written for YOU by Fresh + Fit Vancouver writers, click HERE.

Vancouver’s May Health and Wellness Guide

Looking for something to do next month in Vancouver? Don’t worry—we’ll hook you up! Get outside of your comfort zone and consider checking out some of these local grand openings, wellness workshops, and fairs. Here’s a ‘lil health and wellness guide for the month of May:

What: 2015 Health, Sports, and Lifestyle Expo at the Vancouver Convention and Exhibition Centre

When: April 30th – May 2nd

Why: Check out this premier event in Ayurvedic and Herbal industry. Visit http://www.bmovanmarathon.ca/runvan-expo/ for more information.

What: All Bodies Wellness Centre—grand opening

When: May 2nd 

Why: Show up and support a local health and wellness business! The address is 7846 Edmonds St. Burnaby. Visit https://www.facebook.com/pages/All-Bodies-Wellness-Centre/501712436625819 for more information.

What: The Well-Rounded Tomato—workshop

When: May 10th from 1 – 2:30

Why: Learn everything you need to be a master tomato grower. Visit http://www.eventbrite.ca/e/the-well-rounded-tomato-registration-15671169891 for more information, and http://ediblegardenproject.com/gardensmart/ to find out more about the Edible Garden Project.

What: The Vital Health and Wellness Fair

When: May 23rd

Why: In partnership with the Vancouver Thriving Community Foundation, the Vital Wellness Group is hosting this event to help support Vancouver’s healthy, happy, vibrant community. Explore self-care, mindful food choices, and your relationship to the community of Vancouver as part of your daily practice for personal health and well-being. Visit http://vitalwellnessgroup.com/workshops.html for more information.

What: Usana-U Wellness Vancouver 2015–workshops

When: May 30th from 10 – 4:30 in Richmond

Why: Learn some amazing information about how to achieve personal wellness from some incredible guest speakers, including:

Brian Dixon: Executive Director of Health and Science Education

Heather Tick: Expert in functional medicine

Fiona Yao Yu: Expert in microbial pharmaceuticals and supplement quality control

Adrian and Vincent Chan: Your financial health checkup

Rena Nong Ren: Building healthy teams

Vivian Lee: Achieve optimal health with time and financial freedom

Visit https://www.eventbrite.ca/e/usana-u-wellness-vancouver-2015-tickets-16620489331 for more  information.