Use Pinterest

How to Use Pinterest to Market Your Wellness Business

Ah, Pinterest. The almost forgotten, old-school-back-in-the-early-Facebook-days social media platform. While Instagram has taken over much of what Pinterest originally offered (namely, super cute photos for people to ooh and ah over), it still has major relevancy as a unique social media platform.

Because Pinterest is essentially a virtual organized craft box, with separate sections and corners for everything that make up the whole, it’s a fabulous online tool for creating super cool, unconventional things like resumes and menus.

You can also market your wellness business using Pinterest, by creating profile using your business’ name, then creating boards that are similar to website pages.

If you own a wellness business, you probably already know that your largest consumer demographic is probably women aged 20-45. This is because women make healthy choices for their families, so by marketing to this demographic, you’re reaching entire groups of people, not just one at a time.

Here’s how Pinterest for business works:

Step One

Create a Pinterest account under your business’ name. Fill in the description using  information that includes the business’ address and hours.

Step Two

Create boards that are similar to website pages. For example, you can create boards such as:

  • About
  • Philosophy
  • Products
  • Services
  • Purchase Information
  • Hiring
  • Contact

Step Three

Within each board, pin images that pertain to the board’s function or relevancy, and then write a description to go with each image. For instance, under Hiring, you can pin something that might look like this:

resume tips

Under Philosophy, you could include a pin such as this one:

 

Pinterest kind cosmetics

Step Four

Follow everybody who might be relevant to your wellness business. In other words, find your tribe on Pinterest and follow them. Chances are, they’ll get that notification and at least check you out.

Ideally, you’re hoping for new interest, referrals, and engagement.

And that’s it! Pinterest is a really fun (and free!) way to get creative with your marketing efforts. Using Pinterest for marketing is also opening your business up to new places and a different demographic—one that actively uses Pinterest as a platform.

So get creative, get pinning, and get marketing your business in a new and creative way.

References

Resume Image found here: https://www.etsy.com/listing/292893447/modern-resume-template-the-amelia?ref=listing-shop-header-1&pp=1

Cosmetics Cheat Sheet found here: http://thezoereport.com/how-to-know-which-beauty-products-are-actually-natural/?crlt.pid=camp.LNGjQwjNBVIO


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