In today’s world of competitive small business, it’s more important than ever to convey your brand in a way that is accessible, relevant, and valuable. One of the ways to accomplish this is to live your life in a way that represents your brand.
You are a Reflection of Your Brand
If you own a business that promises beauty, wellness, and self-care, then you should plan to display yourself in pubic in a way that represents that. Wear clean, eco-friendly clothing. Eat well so that your skin glows, and exercise so that you appear healthy.
If you walk around wearing dirty, baggy clothes and your appearance is generally slovenly, people won’t take your beauty/wellness/self-care brand seriously.
People Buy from Brands They Trust
It’s true. When a brand’s look and message appeal to someone and the product is great, that’s how loyal customers are made. If you’re pitching one thing and then turning around and living by another set of rules, people get confused—and confused people are wary.
So don’t confuse people! If you’re going to talk the talk, you’d better walk the walk. This builds consumer trust.
Growing with Your Brand = Better at Your Job
By living your brand, you automatically become better at promoting it. When you’re living the life that you’re trying to promote to others, it’s easier to convince them to live that way, too.
Growing with your brand means learning every intricate detail of what can make it better, who your competition is, and why people would want to buy into it. It’s like doing market research every day—and people will be impressed by your commitment to grow better, stronger, and more passionate.
They’ll want to feel that way, too!
Living your brand means losing yourself in a world that you believe in—and others will notice! So take care to be a reflection of what you’re selling; buyers will organically find you and love you for it.